The Influence of Online Shopping Experiences and Trust on Repurchase Interest in TikTok Shop: (Case Study of Students State Polytechnic Bengkalis)

Siti Maharani ; Nageeta Tara Rosa
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirau... 📅 2024 Vol 2, No 4 🔗 DOI: 10.61132/maeswara.v2i4.1147
Abstract
This research aims to determine the influence of online shopping experiences and trust on repurchase intention at TikTok Shop. The sample objects in this research are consumers who have made at least 3 purchases on the TikTok Shop application. There were 28 consumers who made purchases 3 times, 5 people made 4 purchases, and 67 people made frequent purchases at the TikTok Shop. This study uses a Quantitative Method using non-probability sampling method with purposive sampling. The sample in this study was 100 respondents, processing data using the SPSS 26 application with multiple linear regression analysis testing which included validity test, reliability test, Ttest, Ftest and the coefficient of determination (R²). The research results show that: Hypothsis 1) online shopping experience has a positive and significant effect on repurchase interest at TikTok Shop, hypothsis 2) trust has a positive and significant effect on repurchase interest at TikTok Shop, hypothesis 3) Trust and Online shopping experience have a positive and significant effect on online repurchase interests the determinant coefficient (R²) is 0.156. This means that the variables of online shopping experience and trust influence repurchase interest at TikTok Shop by 15.6%, while the remainder or 84.4% is influenced by other variables not examined in this research.
Keywords
Online Shopping Experience; Trust; Purchase Interest
How to Cite

Siti Maharani & Nageeta Tara Rosa (2024). The Influence of Online Shopping Experiences and Trust on Repurchase Interest in TikTok Shop: (Case Study of Students State Polytechnic Bengkalis). Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 2(4). https://doi.org/10.61132/maeswara.v2i4.1147

Siti Maharani; Nageeta Tara Rosa, "The Influence of Online Shopping Experiences and Trust on Repurchase Interest in TikTok Shop: (Case Study of Students State Polytechnic Bengkalis)," Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 2, no. 4, 2024.

Siti Maharani; Nageeta Tara Rosa. "The Influence of Online Shopping Experiences and Trust on Repurchase Interest in TikTok Shop: (Case Study of Students State Polytechnic Bengkalis)." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 2, no. 4, 2024.

Siti Maharani; Nageeta Tara Rosa. "The Influence of Online Shopping Experiences and Trust on Repurchase Interest in TikTok Shop: (Case Study of Students State Polytechnic Bengkalis)." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2, no. 4 (2024).

Siti Maharani & Nageeta Tara Rosa (2024) 'The Influence of Online Shopping Experiences and Trust on Repurchase Interest in TikTok Shop: (Case Study of Students State Polytechnic Bengkalis)', Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 2(4). doi: 10.61132/maeswara.v2i4.1147.

Siti Maharani; Nageeta Tara Rosa. The Influence of Online Shopping Experiences and Trust on Repurchase Interest in TikTok Shop: (Case Study of Students State Polytechnic Bengkalis). Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan. 2024;2(4).

Artikel Terkait

Pengaruh Good Corporate Governance (GCG), Ukuran Perusahaan, dan Pertumbuhan Penjualan terhadap Kinerja Keuangan ada PT Ace Hardware Indonesia yang Terdaftar di BEI Periode 2015-2024

Akbarudin Akbarudin; Mohamad Safii

Pengaruh Harga dan E-Service Quality terhadap E-Satisfaction di Toko Ninetech pada Marketplace Shopee

Galang Hildan; Arief Budiyanto

Pengaruh Kualitas Produk, User Generated Content dan Brand Image terhadap Minat Beli: Studi Pada Konsumen Feel Matcha di DKI Jakarta

Rilly Salwa Nuryamin; Elizabeth Elizabeth

Analisis Lingkungan Kerja dalam Meningkatkan Produktivitas Kerja Karyawan PT. Harmoni Reka Cipta Tangerang Selatan

Yasikha Wardhani Putri Aulia; Pusporini Palupi Jamaludin

Pengaruh Kualitas Produk dan Brand Image Terhadap Keputusan Pembelian Sepeda Roadbike Pada Konsumen Toko Bike Republic Medan

Billy Hafiz Yazid; Ihsan Effendi; Syafrida Hafni Sahir

Peran Relationship Marketing, Kualitas Pelayanan, dan Brand Attachment terhadap Loyalitas Anggota Koperasi Kredit Usaha Sejahtera di Cengkareng, Jakarta Barat

Alouisius Freddy Kurnia Sandy; Yugi Setyarko
Tren Sitasi Jurnal