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Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Loyalitas Pengurus Himpunan Pelajar Mahasiswa Indonesia Parepare Komisariat Univeritas Negeri Makassar
Rukma Inna
; Ilham Wardhana H
; Burhanuddin Burhanuddin
; Zainal Ruma
; Rezky Amalia Hamka
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 4
, No 2
(2026)
This study aims to determine the influence of leadership style and organizational culture on the loyalty of the HIPMI Parepare Commissariat, Makassar State University (UNM) administrators. The research variables consist of leadership style as the first independent variable (X₁), organizational culture as the second independent variable (X₂), and administrator loyalty as the dependent variable (Y). The study population was all 40 active HIPMI Parepare Commissariat administrators at UNM during the...
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Analisis Pengaruh Intention to Boycott & Brand Exposure terhadap Purchase Decision Melalui Brand Image pada Produk Scarlett Whitening di Kota Makassar
Andi Shinta Ria Oktaviani
; Chalid Imran Musa
; Nurul Fadilah Aswar
; Zainal Ruma
; Rahmat Riwayat Abadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 4
(2025)
This study aims to determine the effect of Intention to Boycott and Brand Exposure on Purchase Decision mediated by Brand Image on Scarlett Whitening products in Makassar City. This research uses a quantitative approach with a causal design. The population in this study is the community of Makassar City who have used or are familiar with Scarlett Whitening products. The sample was taken using a non-probability sampling method with a purposive sampling approach, and 105 respondents were obtained....
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Peningkatkan Daya Saing Industri Rumah Tangga Melalui Program Pelatihan dan Pendampingan Keuangan Usaha di Desa Kindang
Anwar Anwar
; Zainal Ruma
; Nurman Nurman
; Chalid Imran Musa
; Khaidir Syahrul
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 3
, No 3
(2025)
Kindang Village is one of the villages that has quite large potential for home industries, but still faces challenges in effective business financial management. This community service activity aims to increase the competitiveness of home industries through training and mentoring in sustainable business financial management. The implementation method includes socialization, simple financial management training, financial record keeping, and intensive mentoring for three months. The results of th...
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Pengaruh Komunikasi Internal dan Pengembangan Karir terhadap Retensi Pegawai Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan
Muhammad Jaslin
; Muh. Ichwan Musa
; Agung Widhi Kurniawan
; Zainal Ruma
; Khaidir Syahrul
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 3
(2025)
Businesses and organizations frequently struggle with staff retention. At the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan, the goal of this study is to determine how career development and internal communication impact employee retention. Using the basic random selection technique, 45 people were chosen as a sample from the 83 government employees that make up the research population. After distributing surveys to gather data, IBM SPSS software was used for a...
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Pengaruh Lingkungan Kerja terhadap Produktivitas Kerja Karyawan PT. Biringkassi Raya
Moh. Filzan Al-Mustajidi
; Agung Widhi Kurniawan
; Zainal Ruma
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 3
, No 1
(2025)
The method used in this research is a quantitative method and primary data sources. Meanwhile, to analyze the data obtained, instrument tests, classical assumption tests and hypothesis tests were used with the help of SPSS 24. Based on the results of the analysis, it can be concluded that the Work Environment variable has a partial effect on Employee Work Productivity. The statistical calculation results of the T test show that Tcount is 15.211, meanwhile the Ttable value = 2.04, so Tcount >...
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Pengaruh Struktur Modal terhadap Kinerja Keuangan Perusahaan PT Gowa Makassar Tourism Development Tbk di Kota Makassar Tahun 2019-2023
Baso Erik
; Abdi Akbar
; Andi Mustika Amin
; Zainal Ruma
; Anwar Anwar
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 3
, No 1
(2025)
This study expects to decide the impact of capital construction on the monetary execution of PT Gowa Makassar The travel industry Improvement Tbk in Makassar City in 2019-2023. The examination utilizes an illustrative methodology. The number of inhabitants in this study is the yearly monetary report of PT Gowa Makassar The travel industry Improvement Tbk. The example of this study utilizes the monetary position explanation and benefit and misfortune articulation of PT Gowa Makassar The travel in...
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Gender Perception on Entrepreneurial Literacy, Self-Efficacy on Entrepreneurial Intention through Entrepreneurial Attitude
Zainal Ruma
; Dian Anggraece Sigit Parawansa
; Muh Asdar
; Fauziah Umar
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
The highest unemployment rate is caused by graduates who have increased due to the available workforce being greater than the number of jobs available. The way to overcome unemployment is to increase entrepreneurial intentions. The purpose of this study was to investigate entrepreneurial intentions in students of the Faculty of Economics and Business, State University of Malang as it is believed that entrepreneurial intentions are the most important factor in entrepreneurial actions, using varia...
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Pengaruh Foreign Branding Terhadap Minat Beli Yang Dimediasi Oleh Persepsi Kualitas Produk Luxcrime: Studi Pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar
Elsafitri Elsafitri
; Burhanuddin
; Muhammad Ichwan Musa
; Zainal Ruma
; Ilma Wulansari Hasdiansa
Jurnal Manajemen Riset Inovasi
Vol 2
, No 2
(2024)
The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding...
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Pengaruh Pemenuhan Kebutuhan Karyawan Terhadap Komitmen Kerja Di Bank Muamalat KCU Makassar
Muhammad Fajar
; Tenri S. P. Dipoatmodjo
; Zainal Ruma
; Uhud Darmawan Natsir
; Rezky Amalia Hamka
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 1
, No 6
(2023)
This study aims to determine and analyze the partial and simultaneous influence between Fulfillment of Employee Needs using Maslow's needs theory on Work Commitment to Employees at Bank Muamalat KCU Makassar. This research is an explanatory research with a quantitative approach. This sampling method uses simple random sampling technique with a total sample calculation from the population of permanent employees of Bank Muamalat KCU Makassar, with a sample size of 55 respondents. Data collection w...
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Pengaruh Motivasi Dan Kepemimpinan Terhadap Kinerja Pegawai Di Kantor Kecamatan Anggeraja Kabupaten Enrekang
Muh. Ashari Baharuddin
; Zainal Ruma
; Uhud Darmawan Natsir
; Agung Widhi Kurniawan
; Burhanuddin Burhanuddin
Jurnal Manajemen dan Ekonomi Bisnis
Vol 3
, No 4
(2023)
This research aims to determine the influence of motivation and leadership on employee performance at the Anggeraja District Office, Enrekang Regency. The variables of this research are Motivation (X1), Leadership (X2) as the independent variable and Performance Volume (Y) as the dependent variable. The population in this study were 25 employees at the home office of the sub-district head of Anggeraja sub-district, Enrekang Regency who were also the samples. The sampling technique in this resear...
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