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Menampilkan 1–9 dari 9 artikel
Pengaruh FoMO dan Influencer Marketing, terhadap Impulse Buying yang di Mediasi Oleh Self Control pada Produk Glad2glow
Anita Anita
; Chalid Imran Musa
; Muhammad Ilham Wardhana Haeruddin
; Muhammad Ichwan Musa
; Rahmat Riwayat Abadi
JISPENDIORA: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora
Vol 5
, No 1
(2025)
This study aims to analyze the influence of Fear of Missing Out (FoMO) and Influencer Marketing on Impulse Buying with Self-Control as a mediating variable among Glad2Glow consumers. The research applies a quantitative approach with the Structural Equation Modeling (SEM) method using SmartPLS 4 software. The population in this study were students of the Faculty of Economics and Business, Universitas Negeri Makassar, with a sample of 150 respondents selected through purposive sampling. The result...
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Optimalisasi Usaha Mikro Kecil di Desa Kassi Melalui Ekonomi Kreatif
Nurman Nurman
; Chalid Imran Musa
; Anwar Anwar
; Zainal Ruma
; Muhammad Ilham Wardhana Haeruddin
Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Vol 2
, No 2
(2025)
This community empowerment activity was carried out in Kassi Village, Rumbia District, Jeneponto Regency. Kassi Village is located in a highland area and has agricultural and plantation land that includes secondary crops and horticulture. Kassi Village also has attractive tourism potential and an art studio that showcases various traditional dances. This wealth of resources supports the growth of Micro and Small Enterprises (MSEs) in Kassi Village, with 89 MSEs recorded in 2022. However, this ab...
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Analisis Strategi Emotional Branding dalam Upaya Membangun Loyalitas Konsumen Brand HMNS
Nurlaila Wa Rahma
; Chalid Imran Musa
; Muhammad Ilham Wardhana Haeruddin
; Muhammad Ichwan Musa
; Uhud Darmawan Natsir
GEMILANG: Jurnal Manajemen dan Akuntansi
Vol 5
, No 1
(2025)
This study examines HMNS, a local digital-native fragrance brand, in employing emotional branding to build consumer loyalty. Using a descriptive qualitative approach and SOR model, data from interviews with the brand’s founder and loyal consumers were analyzed. Results show that HMNS builds emotional bonds through storytelling, consistent visuals, and a relatable digital tone fostering trust and loyalty even before product trial. The findings affirm Gobe’s emotional branding theory and highlight...
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Optimalisasi Usaha Mikro Kecil di Desa Kassi Melalui Ekonomi Kreatif
Nurman Nurman
; Chalid Imran Musa
; Anwar Anwar
; Zainal Ruma
; Muhammad Ilham Wardhana Haeruddin
Jurnal Pengabdian Masyarakat
Vol 2
, No 2
(2025)
This community empowerment activity was carried out in Kassi Village, Rumbia District, Jeneponto Regency. Kassi Village is located in a highland area and has agricultural and plantation land that includes secondary crops and horticulture. Kassi Village also has attractive tourism potential and an art studio that showcases various traditional dances. This wealth of resources supports the growth of Micro and Small Enterprises (MSEs) in Kassi Village, with 89 MSEs recorded in 2022. However, this ab...
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Optimalisasi Usaha Mikro Kecil di Desa Kassi Melalui Ekonomi Kreatif
Nurman Nurman
; Chalid Imran Musa
; Anwar Anwar
; Zainal Ruma
; Muhammad Ilham Wardhana Haeruddin
Jurnal Pengabdian Masyarakat
Vol 2
, No 2
(2025)
This community empowerment activity was carried out in Kassi Village, Rumbia District, Jeneponto Regency. Kassi Village is located in a highland area and has agricultural and plantation land that includes secondary crops and horticulture. Kassi Village also has attractive tourism potential and an art studio that showcases various traditional dances. This wealth of resources supports the growth of Micro and Small Enterprises (MSEs) in Kassi Village, with 89 MSEs recorded in 2022. However, this ab...
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Pengaruh Reward Dan Punishment Terhadap Kinerja Karyawan Dengan Disiplin Kerja Sebagai Variabel Intervening Di PT. Sinar Galesong Pratama
Kirie Stepania Ronting
; Muh. Ichwan Musa
; Muhammad Ilham Wardhana Haeruddin
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 1
(2023)
The purpose of this research is to determine the effect of reward and punishment on employee performance with work discipline as an intervening variable at PT. Sinar Galesong Pratama. The method used in this research is a quantitative approach carried out through data collection using questionnaires and data analysis. The population in this study was 102 employees, and the sampling technique in this study used saturated samples, where the entire population was sampled. The analytical method used...
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Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Produk Scarlett Whitening Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar
Anggy Frischa Filatamara
; Muh. Ikhwan Maulana Haeruddin
; Ichwan Musa
; Amiruddin Tawe
; Muhammad Ilham Wardhana Haeruddin
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
This research aims to determine the influence of Celebrity Endorser and Brand Image on Purchase Decisions for Scarlett Whitening Products among Students at the Faculty of Economics and Business, Makassar State University. The sample used was 100 students from the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out using questionnaires and literature studies. Data analysis techniques consist of validity tests, reliab...
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Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian iPhone melalui Minat Beli Sebagai Variabel Intervening
A Muhammad Ikbal
; Siti Hasbiah
; Zainal Ruma
; Chalid Imran Musa
; Muhammad Ilham Wardhana Haeruddin
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
This study aims to determine the effect of product quality and lifestyle on purchasing decisions for iPhone smartphones through purchase intention as an intervening variable. The sample used was 85 students of the Faculty of Economics and Business, Makassar State University who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaires, interviews and literature studies. The data analysis technique consists of Outer Model (Measurement Model)...
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PENGARUH REWARD DAN KOMITMEN ORGANISASI TERHADAP DISIPLIN KERJA KARYAWAN PADA PT.PLN (PERSERO) UNIT PELAKSANA PELAYANAN PELANGGAN (UP3) MAKASSAR UTARA
Rayana Rayana
; Zainal Ruma
; Muhammad Ilham Wardhana Haeruddin
; Agung Widhi Kurniawan
; Uhud Darmawan Natsir
Jurnal Publikasi Ilmu Manajemen
Vol 1
, No 3
(2022)
Penelitian ini dilakukan untuk mengetahui apakah reward dan komitmen organisasi mempengaruhi disiplin kerja karyawan. Sampel yang digunakan dalam penelitian ini berjumlah 68 karyawan di PT. PLN (Persero) UP3 Makassar Utara. Kemudian Teknik pengumpulan data yang dilakukan dalam penelitian ini menggunakan metode observasi, wawancara dan angket. Teknik analisis data yang digunakan adalah regresi linear berganda dengan menggunakan Statistical Product and Servise Solution (SPSS) V.25.
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