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Persepsi Kemudahan Penggunaan, Keamanan dan Kepercayaan sebagai Determinan Minat Penggunaan E-Wallet OVO
DHARMA EKONOMI
Vol 32
, No 1
(2025)
Current digital wallet applications offer easy-to-use features, security levels, and trust by their users. The purpose of this study was to determine the effect of perceived ease of use, perceived security, and perceived trust on interest in using the OVO e-wallet application. The population in this study were people who were interested in using the OVO e-wallet application and had never used the OVO e-wallet application before in the Bekasi area. The sample taken in this study was 100 responden...
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Pengaruh Social Influence dan Hedonic Shopping Motivation terhadap Impulsive Buying Behavior pada Generasi Z dengan Financial Literacy sebagai Variabel Moderasi
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 3
, No 1
(2025)
The rapid development of e-commerce and social media has encouraged the emergence of impulsive buying behavior, especially among students. Social factors and hedonic shopping motivation are thought to be the main triggers in making unplanned purchasing decisions. This study aims to analyze the effect of social influence and hedonic shopping motivation on impulsive buying behavior with financial literacy as a moderating variable in students of Departemenet of Management Class of 2024, Nusa Putra...
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Analisis Peran Influencer Marketing dalam Membangun Brand Awareness dan Kepercayaan Konsumen pada Generasi Z
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 1
(2025)
This study aims to examine the influence of influencer marketing in increasing brand awareness and consumer trust among generation Z with a case study of Scarlett Whitening. Using quantitative methods, this study tests the hypothesis through path analysis. The results show that influencer marketing has a significant influence on brand awareness and consumer trust. Influencer credibility, authenticity, and engagement are the main factors in forming positive perceptions of the brand. Scarlett Whit...
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Pengaruh Substitusi Pati Ganyong (Canna edulis Kerr) terhadap Sifat Fisik, Kimia dan Sensoris Roti Bagelen
Jurnal Agrifoodtech
Vol 3
, No 2
(2024)
Bagelen bread is a processed dry bread product, processed by re-baking the finished bread to become dry bread. This study aims to determine the right formulation of canna starch substitution for wheat flour in making bagelen dry bread, and to examine the effect of canna starch substitution on the physical properties, chemical properties and sensory properties of bagelen. The study was conducted at the Laboratory of Food and Agricultural Product Processing, Faculty of Agricultural Technology,...
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Pengaruh Saluran Distribusi, Persepsi Harga dan Ketersediaan Produk terhadap Kepuasan Konsumen Gas Elpiji PT Arie Mulya Barutama Semarang
DHARMA EKONOMI
Vol 31
, No 1
(2024)
The purpose of this research is to determine the influence of distribution channels, price perceptions, product availability on consumer satisfaction at PT. Arie Mulya Barutama Semarang. The population of this study was 140 customers. The samples taken using saturated sampling techniques were 140 respondents. This research data analysis tool uses multiple linear regression. The research results show that Distribution Channels have a positive effect on Consumer Satisfaction. This is shown by the...
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Sistem Penjadwalan Rapat Pada Kantor Dinas Perhubungan Provinsi Sumatera Utara Menggunakan Algoritma Genetika
Jurnal Elektronika dan Komputer
Vol 17
, No 2
(2024)
This study discusses the design of a goods storage information system at the Medan Class A Search and Rescue Office to improve the efficiency and accuracy of goods management management. This system is designed to automate the process of storing and tracking goods, which has been done manually and often causes various problems such as tracking difficulties and data inaccuracies. The results of the implementation show that this information system is able to minimize errors, reduce the risk of los...
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Membangun Karakter Bangsa: Peran Pendidikan Kewarganegaraan dalam Pembentukan Generasi Berkualitas
Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan
Vol 13
, No 2
(2024)
Abstrak
Tujuan penelitian ini yakni mengetahui peran pendidikan kewarganegaraan untuk membangun karakter bangsa dalam pembentukan generasi berkualitas. Metode penelitian ini menggunakan studi literatur (literature study) yang bertujuan untuk menyusun dasar teoritis dan konsep problematika yang diteliti yang merujuk pada buku, artikel ilmiah, dan penelitian lainnya yang dipublikasikan. Hasil penelitian berkaitan dengan peran Pendidikan Kewarganegaraan mempunyai peran yang strategis dalam membangu...
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Persepsi Stakeholder terhadap Inovasi Digital dalam Jasa Keagenan Kapal di Pelabuhan Batam
Samiyono Samiyono
; Agung Kwartama
; Paiman Paiman
; Desiana Endah Pramesti
; Sumiyatiningsih Sumiyatiningsih
; Akhmad Sopani
DHARMA EKONOMI
Vol 31
, No 2
(2024)
Digital innovation has become a crucial catalyst for the transformation of the ship agency services sector, particularly within the Port of Batam. This paper seeks to examine the perceptions of diverse stakeholders, including shipping agents, vessel owners, and local authorities, regarding the integration of digital innovations into ship agency services. Employing a combination of qualitative and quantitative methodologies, this research collects data through surveys and in-depth interviews with...
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Enhancing Digital Promotion Through Copywriting: Training Initiative for the Tourism Awareness Community in Jatiluwih Village, Bali
Utami, Ni Made Verayanti
; Putu Desi Anggerina Hikmaharyanti
; I Gusti Agung Sri Rwa Jayantini3
; Ni Nyoman Deni Ariyaningsih
; Gede Irwandika
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 8
, No 2
(2024)
This community service assesses the Tourism Awareness Community in Jatiluwih Village, Tabanan-Bali, focusing on their use of social media for digital promotion. The group utilizes Instagram and Facebook for this purpose. Challenges observed include ineffective promotional language and limited understanding of tourism marketing tools among community members. The intervention provided copywriting and SEO training, covering basics, English usage, persuasive language, and AI integration for content...
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Pengaruh Terapi Slow Deep Breathing dengan Kombinasi Aromatherapy Mawar Terhadap Tekanan Darah pada Ibu Hamil dengan Hipertensi
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 2
, No 3
(2024)
A relaxation technique known as slow deep therapy is a non-pharmaceutical method for treating high blood pressure. The same matter goes for rose aromatherapy. The research attempts to relieve pregnant women’s hypertension using rose aromatherapy. This quasi-experimental research used a cross-sectional approach with one group pretest-posttest design. The respondents were 35 individuals taken with a total sampling technique. The results showed that 31 respondents (88.6%) were aged between 20 and 3...
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