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Menampilkan 1–6 dari 6 artikel
Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian Produk Fasion di Marketplace Shopee: Studi Kasus: Mahasiswa di STIE Dharma Putra Semarang
Imam Agus Kurniawan
; Ida Martini Alriani
Jurnal Transformasi Bisnis Digital
Vol 3
, No 1
(2026)
This study aims to analyze the influence of price, product quality, and promotion on purchasing decisions of fashion products on the Shopee marketplace (Case Study: Students of STIE Dharma Putra Semarang). Data were collected using a questionnaire, with respondents selected through purposive sampling. The sample consisted of 50 students from STIE Dharma Putra Semarang who had previously purchased fashion products on Shopee. Based on hypothesis testing, the first hypothesis shows that price has a...
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Pengaruh Kualitas Pelayanan, Fasilitas dan Lokasi terhadap Kepuasan Tamu New Puri Garden Hotel Semarang
Ferry Gunawan Prasetyo
; Ida Martini Alriani
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 4
(2025)
This study aims to determine the influence of service quality, facilities, and location on guest satisfaction at New Puri Garden Hotel Semarang. In the increasingly competitive hospitality industry, understanding the factors that influence guest satisfaction is crucial for enhancing customer loyalty and business competitiveness. This research uses a quantitative approach with a survey method. The population in this study consisted of all guests staying at New Puri Garden Hotel Semarang, totaling...
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Pengaruh Saluran Distribusi, Persepsi Harga dan Ketersediaan Produk terhadap Kepuasan Konsumen Gas Elpiji PT Arie Mulya Barutama Semarang
Aulia Akbar Raynaldo Priyambodo
; Ida Martini Alriani
DHARMA EKONOMI
Vol 31
, No 1
(2024)
The purpose of this research is to determine the influence of distribution channels, price perceptions, product availability on consumer satisfaction at PT. Arie Mulya Barutama Semarang. The population of this study was 140 customers. The samples taken using saturated sampling techniques were 140 respondents. This research data analysis tool uses multiple linear regression. The research results show that Distribution Channels have a positive effect on Consumer Satisfaction. This is shown by the...
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Pengaruh Disiplin Kerja, Pengalaman Kerja, Dan Gaji Terhadap Kinerja Karyawan Toko Murah Rejeki Semarang
Ninda Natasya Risnawati
; Ida Martini Alriani
Jurnal Riset dan Inovasi Manajemen
Vol 2
, No 2
(2024)
The purpose of this research is to determine the influence of work discipline, work experience, and salary on the performance of Toko Murah Rejeki Semarang employees. The population in this study were 40 employees of the Rejeki Cheap Shop Semarang. This sample was determined using a saturated sampling technique. The number of samples used in this research was 40 employees. This research data analysis tool uses multiple linear regression. The research results show that work discipline has a posit...
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Pengaruh Fasilitas, Kualitas Pelayanan, Dan Lokasi Terhadap Kepuasan Pengguna Jasa Pada Kantor Pengawasan Dan Pelayanan Bea Dan Cukai Tipe Madya Pabean Tanjung Emas Semarang
Maula Famungka
; Ida Martini Alriani
Jurnal Kendali Akuntansi
Vol 1
, No 2
(2023)
The purpose of this study was to find out about the effect of facilities, service quality, and location on service user satisfaction at the Customs and Excise Service Office of the Middle Type Tanjung Emas Semarang. The population used is all service users of the Customs and Excise Supervision and Service Office (KPPBC) of the Tanjung Emas Middle Type Customs Office, Semarang. which amounted to infinity. Determination of this sample using accidental sampling technique. The number of samples used...
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Pengaruh Disiplin Kerja, Sikap Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan PT. Nusa Jaya Farma Indonesia (Nufarindo) Semarang
Edi Kurniawan
; Ida Martini Alriani
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 28
, No 1
(2022)
The purpose of this study was to determine the effect of work discipline, work attitude and job satisfaction on employee performance at PT. Nusa Jaya Farma Indonesia. The population of this study are employees of PT. Nusa Jaya Farma Indonesia, which has a total of 778 employees. The samples were taken using a random sampling technique, namely a number of 89 respondents. This research data analysis tool uses multiple linear regression.
The results showed that job satisfaction has a positive effec...
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