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Persepsi Kemudahan Penggunaan, Keamanan dan Kepercayaan sebagai Determinan Minat Penggunaan E-Wallet OVO
Maria Y Aryati Wahyuningrum
; Nurul Khotimah
; Rini Dwiastutiningsih
; Anisah Anisah
DHARMA EKONOMI
Vol 32
, No 1
(2025)
Current digital wallet applications offer easy-to-use features, security levels, and trust by their users. The purpose of this study was to determine the effect of perceived ease of use, perceived security, and perceived trust on interest in using the OVO e-wallet application. The population in this study were people who were interested in using the OVO e-wallet application and had never used the OVO e-wallet application before in the Bekasi area. The sample taken in this study was 100 responden...
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Bauran Pemasaran Pada Usaha Rekreasi Pemancingan Nagaya Desa Kotapulu
Rizki Eka Putri Utami
; Farid Farid
; Anisah Anisah
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 29
, No 1
(2023)
The purpose of serving in the village with the mission of building a rural economy through the potential in the village is the fisheries sector, as well as to broaden business actors' insight into the application of the marketing mix. The potential in Kotapulu Village is in the fisheries sector. Nagaya fishing is one of the businesses as a means of community recreation. The development of inland fisheries in Central Sulawesi Province has quite large potential for freshwater and brackish water fi...
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