Enhancing Digital Promotion Through Copywriting: Training Initiative for the Tourism Awareness Community in Jatiluwih Village, Bali

Utami ; Ni Made Verayanti ; Putu Desi Anggerina Hikmaharyanti ; I Gusti Agung Sri Rwa Jayantini3 ; Ni Nyoman Deni Ariyaningsih ; Gede Irwandika
Adi Widya: Jurnal Pengabdian Masyarakat 📅 2024 Vol 8, No 2 🔗 DOI: 10.33061/awpm.v8i2.10675
Abstract
This community service assesses the Tourism Awareness Community in Jatiluwih Village, Tabanan-Bali, focusing on their use of social media for digital promotion. The group utilizes Instagram and Facebook for this purpose. Challenges observed include ineffective promotional language and limited understanding of tourism marketing tools among community members. The intervention provided copywriting and SEO training, covering basics, English usage, persuasive language, and AI integration for content creation on both the village's website and social media. The approach involves observation, interviews, and evaluation. Consequently, the community has shown improvement in understanding copywriting strategies, enhancing their digital promotion efforts on their social media accounts.
How to Cite

Utami, et al. (2024). Enhancing Digital Promotion Through Copywriting: Training Initiative for the Tourism Awareness Community in Jatiluwih Village, Bali. Adi Widya: Jurnal Pengabdian Masyarakat, 8(2). https://doi.org/10.33061/awpm.v8i2.10675

Utami, Ni Made Verayanti; Putu Desi Anggerina Hikmaharyanti; I Gusti Agung Sri Rwa Jayantini3; Ni Nyoman Deni Ariyaningsih; Gede Irwandika, "Enhancing Digital Promotion Through Copywriting: Training Initiative for the Tourism Awareness Community in Jatiluwih Village, Bali," Adi Widya: Jurnal Pengabdian Masyarakat, vol. 8, no. 2, 2024.

Utami, Ni Made Verayanti; Putu Desi Anggerina Hikmaharyanti; I Gusti Agung Sri Rwa Jayantini3; Ni Nyoman Deni Ariyaningsih; Gede Irwandika. "Enhancing Digital Promotion Through Copywriting: Training Initiative for the Tourism Awareness Community in Jatiluwih Village, Bali." Adi Widya: Jurnal Pengabdian Masyarakat, vol. 8, no. 2, 2024.

Utami, Ni Made Verayanti; Putu Desi Anggerina Hikmaharyanti; I Gusti Agung Sri Rwa Jayantini3; Ni Nyoman Deni Ariyaningsih; Gede Irwandika. "Enhancing Digital Promotion Through Copywriting: Training Initiative for the Tourism Awareness Community in Jatiluwih Village, Bali." Adi Widya: Jurnal Pengabdian Masyarakat 8, no. 2 (2024).

Utami, et al. (2024) 'Enhancing Digital Promotion Through Copywriting: Training Initiative for the Tourism Awareness Community in Jatiluwih Village, Bali', Adi Widya: Jurnal Pengabdian Masyarakat, 8(2). doi: 10.33061/awpm.v8i2.10675.

Utami, Ni Made Verayanti; Putu Desi Anggerina Hikmaharyanti; I Gusti Agung Sri Rwa Jayantini3; Ni Nyoman Deni Ariyaningsih; Gede Irwandika. Enhancing Digital Promotion Through Copywriting: Training Initiative for the Tourism Awareness Community in Jatiluwih Village, Bali. Adi Widya: Jurnal Pengabdian Masyarakat. 2024;8(2).

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