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Menampilkan 1–3 dari 3 artikel
The Meaning of Sustainability in Business Strategy: An Interpretive Approach to the Integration of Social and Profit Values in Modern Management
Hamsina Hamsina
; Romansyah Sahabuddin
; Muhammad Rakib
; Ichwan Musa
Proceeding of the International Conference on Economics, Accounting, and Taxation
Vol 2
, No 2
(2026)
This study explores how Generation Z constructs work values and meaning in modern organizations shaped by digitalization and social transformation. Using a qualitative phenomenological approach under a social constructivist paradigm, the research investigates the lived experiences of young professionals in the digital, creative, and startup sectors. Data were collected through in-depth interviews and non-participant observation and analyzed using thematic analysis (Braun & Clarke, 2006; Mous...
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Spirit Inovasi dan Makna Kewirausahaan di Era Ekonomi Digital: Studi Naratif pada Pengalaman Pelaku Bisnis Startup
Hamsina Hamsina
; Romansyah Sahabuddin
; Muhammad Rakib
; Ichwan Musa
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
This study aims to understand how the spirit of innovation and the meaning of entrepreneurship are constructed through the lived experiences of startup business actors in the digital economy era. Using a qualitative narrative inquiry approach within the social constructivist paradigm, this research explores how startup entrepreneurs interpret innovation, resilience in the face of failure, and social responsibility as integral parts of their entrepreneurial identity. Data were collected through i...
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Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Produk Scarlett Whitening Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar
Anggy Frischa Filatamara
; Muh. Ikhwan Maulana Haeruddin
; Ichwan Musa
; Amiruddin Tawe
; Muhammad Ilham Wardhana Haeruddin
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
This research aims to determine the influence of Celebrity Endorser and Brand Image on Purchase Decisions for Scarlett Whitening Products among Students at the Faculty of Economics and Business, Makassar State University. The sample used was 100 students from the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out using questionnaires and literature studies. Data analysis techniques consist of validity tests, reliab...
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