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Menampilkan 1–5 dari 5 artikel
The Meaning of Sustainability in Business Strategy: An Interpretive Approach to the Integration of Social and Profit Values in Modern Management
Hamsina Hamsina
; Romansyah Sahabuddin
; Muhammad Rakib
; Ichwan Musa
Proceeding of the International Conference on Economics, Accounting, and Taxation
Vol 2
, No 2
(2026)
This study explores how Generation Z constructs work values and meaning in modern organizations shaped by digitalization and social transformation. Using a qualitative phenomenological approach under a social constructivist paradigm, the research investigates the lived experiences of young professionals in the digital, creative, and startup sectors. Data were collected through in-depth interviews and non-participant observation and analyzed using thematic analysis (Braun & Clarke, 2006; Mous...
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Pengaruh Foreign Branding Terhadap Minat Beli Yang Dimediasi Oleh Persepsi Kualitas Produk Luxcrime: Studi Pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar
Jurnal Manajemen Riset Inovasi
Vol 2
, No 2
(2024)
The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding...
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Penggunaan Price Earning Ratio Dan Price To Book Value Sebagai Dasar Pengambilan Keputusan Investasi Saham (Studi Pada Perusahaan Sub Sektor Batubara Yang Terdaftar Di Bursa Efek Indonesia Periode Tahun 2020-2022)
Jurnal Manajemen dan Ekonomi Bisnis
Vol 3
, No 4
(2023)
The aim of this research is to determine the application of the Price Earning Ratio and Price to Book Value as a basis for making stock investment decisions in coal sub-sector companies listed on the IDX for the 2020-2022 period. The population in this study are coal sub-sector companies listed on the IDX in 2020-2022. Sampling used a purposive sampling technique and eight company samples were obtained. Data collection techniques use documentation. Data analysis techniques use PER and PBV. The r...
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Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Produk Scarlett Whitening Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar
Anggy Frischa Filatamara
; Muh. Ikhwan Maulana Haeruddin
; Ichwan Musa
; Amiruddin Tawe
; Muhammad Ilham Wardhana Haeruddin
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
This research aims to determine the influence of Celebrity Endorser and Brand Image on Purchase Decisions for Scarlett Whitening Products among Students at the Faculty of Economics and Business, Makassar State University. The sample used was 100 students from the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out using questionnaires and literature studies. Data analysis techniques consist of validity tests, reliab...
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Analisis Rasio Efisiensi, dan Kemandirian Keuangan Daerah Untuk Menilai Kinerja Keuangan Daerah Pemerintah Kabupaten Soppeng
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
This research aims to determine the level of efficiency and level of financial independence of the Soppeng Regency government in financing its government activities. The type of data used in this research is quantitative data obtained from direct observation and documentation studies of financial reports relating to the realization of regional expenditure. The data is analyzed using the quantitative descriptive analysis method, namely by carrying out calculations on the financial data obtained....
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