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Menampilkan 1–5 dari 5 artikel
The Role Of Digital Marketing As A Promotional Media Towards Increasing Insurance Product Purchases: A Case Study Of PT. Asuransi Allianz Life Indonesia
Jessica Anastasia
; Irwan Tanamas
; Deviari Damalita Soemarno
; Arvy N. Osma
International Journal of Management
Vol 2
, No 2
(2025)
The rapid advancement of digital technology has transformed marketing strategies in various industries, including insurance. Digital marketing plays a crucial role in increasing brand awareness, attracting potential customers, and influencing purchasing decisions. This study aims to explore the role of digital marketing as a promotional tool in enhancing the purchase of insurance products at PT. Asuransi Allianz Life Indonesia using a qualitative approach.This research adopts a qualitative metho...
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The Influence of Marketing Mix and Service Quality on Customer Satisfaction and Its Impact on Customer Loyalty at PT Delta Primalab Saintifik
International Journal of Economics, Commerce, and Management
Vol 2
, No 1
(2024)
This research aims to analyze the influence of the marketing mix and service quality This study aims to analyze the influence of the marketing mix and service quality on customer satisfaction and its impact on customer loyalty at PT Delta Primalab Scientific. The marketing mix, which includes product, price, place, and promotion, is considered a crucial element in influencing customer satisfaction. In addition, service quality, which encompasses responsiveness, reliability, and empathy, also pla...
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The Influence of Buyer Service Behavior As Partners on Customer Satisfaction By Kia Marketing Consultants
Antonius Agustino
; Irwan Tanamas
; Alfred Inkiriwang
; Marisi Pakpahan
; Ratnawati Prayogi
International Journal of Economics and Management Sciences
Vol 1
, No 4
(2024)
Competition in the business world has become increasingly intense, compelling business actors to establish competitive advantages in order to survive and boost sales. Among the strategies that can be implemented is to enhance service quality while offering competitive prices. This study aims to analyze the services provided to buyers as partners by KIA consultants and to investigate the impact of these services on customer satisfaction. The method employed is quantitative descriptive, utilizing...
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The Effect Of Convenience, Advertising and Trust On The Benefits Of Using Digital Wallets (E-Wallets) On D’top UMKM In Sukabumi City
Riekal Fahmi
; Ratnawati Prayogi
; Venjte G. Rombot
; Marisi Pakpahan
; Irwan Tanamas
International Journal of Management and Strategic Business Leadership
Vol 1
, No 4
(2024)
This study aims to analyze the influence of ease of use, advertising, and benefits of digital wallets (e-wallets) on Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector in Sukabumi. Digital wallets have become increasingly popular as a payment tool, particularly in the culinary industry. This research focuses on how these three factors affect the decision of MSME operators to use e-wallets in their business operations. The research method used is quantitative, with data collectio...
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The Influence Of Compensation, Work Motivation, and Work Discipline On Employee Performance at PT. Heulang Bandung
Rennie Rennie
; Sri Sundari
; Fernandez Hutagalung
; Marisi Pakpahan
; Irwan Tanamas
International Journal of Management and Strategic Business Leadership
Vol 1
, No 4
(2024)
Introduction: Human resources play a crucial role in the sustainability of a company, and good employee performance is a critical aspect of its operations. It is important for companies to understand and improve the factors influencing employee performance to enhance the overall quality of the organization. Objective: This study aims to analyse the influence of compensation, work motivation, and work discipline on employee performance at PT. Heulang Bandung, both partially and simultaneously. Me...
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