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Menampilkan 1–2 dari 2 artikel
Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District
Iman Arief Setiawan
; Rudianto Rudianto
; Alfred Inkiriwang
; Marisi Pakpahan
International Journal of Management
Vol 2
, No 1
(2024)
This study aims to analyze the role of digital development marketing in supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in Cibinong District. Along with the increasing internet penetration and use of social media, digital marketing has become a strategic tool to increase market reach and competitiveness of MSMEs. The research method used is descriptive qualitative, with data collection through interviews, observations, and literature studies. The results of the study indica...
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The Influence of Buyer Service Behavior As Partners on Customer Satisfaction By Kia Marketing Consultants
Antonius Agustino
; Irwan Tanamas
; Alfred Inkiriwang
; Marisi Pakpahan
; Ratnawati Prayogi
International Journal of Economics and Management Sciences
Vol 1
, No 4
(2024)
Competition in the business world has become increasingly intense, compelling business actors to establish competitive advantages in order to survive and boost sales. Among the strategies that can be implemented is to enhance service quality while offering competitive prices. This study aims to analyze the services provided to buyers as partners by KIA consultants and to investigate the impact of these services on customer satisfaction. The method employed is quantitative descriptive, utilizing...
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