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Menampilkan 1–3 dari 3 artikel
Social Media's Impact on Indomart
D Yadi Heryadi
; I Nyoman Tri Sutaguna
; Norvadewi Norvadewi
; Arief Yanto Rukman
; Akhmad Nur Zaroni
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
The impact of buying panic is not easy on Indomart. The study aims to analyze the impact of panic purchases on unplanned purchases in Indomart stores. This research uses quantitative parallels with the type of explanatory research. The sample of the study consisted of 193 respondents and was statistically processed using a simple linear regression method using the SPSS version 26.0 application. That research shows that panic purchases influence unfair purchases at Indomart stores. The findings i...
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Implementation Social Media Marketing Implementation in MSMEs
I Nyoman Tri Sutaguna
; Norvadewi Norvadewi
; Betty Rahayu
; Arief Yanto Rukmana
; Maria Lusiana Yulianti
Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH)
Vol 1
, No 3
(2023)
One of the regencies in West Java Province with a sizable number of MSMEs is Sumedang. In the village of Kutamandiri, there is one prospective SMEs. According to the survey results, one MSME actor producer named Basreng Masrifah has never used social media marketing to grow his company. Remembering that social media marketing has a favourable association with future business continuity, MSMEs need to implement it immediately. Students from and the Office of Cooperatives and Micro Small Ent...
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DIGITAL ENTREPRENEURSHIP STRATEGY IN ONLINE BUSINESS COMPANIES IN WEST JAVA
Anton Priyo Nugroho
; Norvadewi Norvadewi
; Murwani Wulansari
; Farida Akbarina
; Muhammad Yusuf
Transformasi: Journal of Economics and Business Management
Vol 2
, No 2
(2023)
The goal of this study is to ascertain how digital entrepreneurship strategies are applied by online business organizations in West Java from an Islamic perspective. This is a field research with a qualitative approach and descriptive qualitative approaches. Data were gathered through interviews, observations, documentation, and literature searches. Data analysis approaches make use of inventory or data collection, identification, analysis, and interpretation. The study's conclusions show that t...
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