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Menampilkan 1–4 dari 4 artikel
Social Media Marketing And Customer Satisfaction
Almansyah Rundu Wonua
; Rina Sovianti
; Andriya Risdwiyanto
; I Nyoman Tri Sutaguna
; Arief Yanto Rukmana
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
Researcher This employs a scientific method. A case study at the Upnormal shop in Jatinangor, Sumedang Regency, served as the design for this project. This study intends to ascertain the impact of online delivery services and social media marketing on consumer satisfaction. The study was carried out between April and July 2023. The Upnormal Shop in Jatinangor, Sumedang Regency, which houses a number of MSMEs, particularly in the food sector, was chosen as the study's venue. Consumers who buy foo...
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Industrial Revolution Ideas 4.0 for Professional Development
Anizira Anizira
; Chevy Herli Sumerli A
; Rizki Alfadillah Nasution
; Zarkasi Zarkasi
; Arief Yanto Rukmana
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
The company strives to achieve the development of human resources and employee work abilities in the era of the industrial revolution 4.0 in order to achieve appropriate employee work efficiency. The achievement of employee work efficiency is seen based on what kind of employee development takes place. how the company places employees in positions that match what the employee has. By using brainstorming variables using a quantitative approach method with data in the form of primary and secondary...
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Social Media's Impact on Indomart
D Yadi Heryadi
; I Nyoman Tri Sutaguna
; Norvadewi Norvadewi
; Arief Yanto Rukman
; Akhmad Nur Zaroni
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
The impact of buying panic is not easy on Indomart. The study aims to analyze the impact of panic purchases on unplanned purchases in Indomart stores. This research uses quantitative parallels with the type of explanatory research. The sample of the study consisted of 193 respondents and was statistically processed using a simple linear regression method using the SPSS version 26.0 application. That research shows that panic purchases influence unfair purchases at Indomart stores. The findings i...
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Digital Marketing's Effect On Purchase Decisions Through Customer Satisfaction
Jurnal Manajemen dan Ekonomi Bisnis
Vol 3
, No 2
(2023)
In order to investigate the impact of digital marketing, service quality, and product on purchasing decisions at PT. Alunicorn, 249 people were questioned. Customer satisfaction was used as an intermediary variable. retrieval method based on the sample's evaluation of the target population. The analytical technique used in this work was SEM AMOS 23. The hypothesis states that whereas service quality has no impact on purchasing decisions through satisfaction, digital marketing and product quality...
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