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Menampilkan 1–8 dari 8 artikel
Bauran Pemasaran pada Selada Hidroponik di SMA Negeri 1 Karangnunggal
Aini Dewi Maryan
; Adenty Oktavianty
; Andena Nur Hikmatunnisa
; Wilva Ramadayanti
; D Yadi Heryadi
Botani : Publikasi Ilmu Tanaman dan Agribisnis
Vol 2
, No 2
(2025)
This study aims to analyze the 4P marketing mix (Product, Price, Place, Promotion) in hydroponic lettuce marketing at SMA Negeri 1 Karangnunggal. The method used is descriptive qualitative with case studies through observation and interviews. The results of the study indicate that the 4P marketing mix emphasizes products that have good quality such as good lettuce color and shape, the use of good seeds to produce good products. The price of the product has an affordable price which is relatively...
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Analisis Produksi Padi di Kota Tasikmalaya Tahun 2020–2025: Tantangan dan Strategi Menuju Swasembada Pangan Nasional
Dudung Dudung
; Apdan Pebriana
; Agus Hendar
; Yaya Sunarya
; D Yadi Heryadi
Tumbuhan : Publikasi Ilmu Sosiologi Pertanian Dan Ilmu Kehutanan
Vol 2
, No 2
(2025)
This study aims to analyze the dynamics of rice production in Tasikmalaya City during the period 2020 to 2025, as well as identify challenges and formulate relevant strategies in order to support national food self-sufficiency. The approach used is descriptive qualitative by utilizing secondary data from the Central Statistics Agency (BPS) and various policy documents and relevant scientific studies. The results of the study indicate that rice production in Tasikmalaya City experiences fluctuati...
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Menakar Kesiapan Petani Muda di Kota Tasikmalaya dalam Mengadopsi Teknologi Pertanian
Wilva Ramadayanti
; Adenty Oktavianty
; Andena Nur Hikmatunnisa
; Aini Dewi Maryan
; D Yadi Heryadi
Tumbuhan : Publikasi Ilmu Sosiologi Pertanian Dan Ilmu Kehutanan
Vol 2
, No 2
(2025)
Farmer regeneration is a strategic element in achieving sustainable agricultural development, especially amid the overall decline in the farming population. This study aims to identify the demographic trends of young farmers and examine their readiness in adopting agricultural technology in Tasikmalaya City. The research employs a descriptive qualitative approach using secondary data obtained from the Central Bureau of Statistics, the Ministry of Agriculture, and various scientific literature. T...
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Analisis Strategi Bauran Pemasaran pada Firdaus Farm
Apdan Pebriana
; Dudung Dudung
; Agus Hendar
; Yaya Sunarya
; D Yadi Heryadi
Botani : Publikasi Ilmu Tanaman dan Agribisnis
Vol 2
, No 2
(2025)
This study aims to analyze the implementation of the 4P marketing mix strategy (Product, Price, Place, Promotion) at Firdaus Farm, a tilapia farming business in Tasikmalaya, and its effectiveness in enhancing the business's competitiveness and profitability. The method used is qualitative descriptive with a case study through observations, interviews, and direct documentation at the business location. The research findings indicate that the product strategy, which emphasizes tilapia quality—such...
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Analisis Strategi Pengembangan Agroindustri Tahu Bulat di Dusun Buniasih Desa Muktisari Kecamatan Cipaku Kabupaten Ciamis : (Studi Kasus pada Agroindustri Tahu Bulat Putra Mandiri di Dusun Buniasih Desa Muktisari Kecamatan Cipaku Kabupaten Ciamis)
Agus Hendar
; Yaya Sunarya
; D Yadi Heryadi
Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian
Vol 1
, No 3
(2024)
The aim of this research is to analyze internal and external factors and determine strategy choices in developing the round tofu agroindustry. This research uses a qualitative approach with case study methods and SWOT matrix analysis. Internal Strength Factors (Strength): Putra Mandiri's tofu agroindustry has well-organized management, adequate processing machine capabilities, and maintained product quality. Weakness: Increasing employee capacity is still situational, and processing machines are...
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Strategi Pengembangan Usaha Jamur Tiram dengan Analisis SWOT pada Studi Kasus “Warung Jamur Mang Yayat”
Aini Dewi Maryan
; Adenty Oktaviani
; D Yadi Heryadi
Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian
Vol 1
, No 3
(2024)
Starting a business is an easy job and can be done by anyone, the most important thing is strong beliefs and values for independent business, a strong will to become an entrepreneur is not enough. Good business development starts from ourselves, even though we face many obstacles in the business world, therefore a strategy is needed in business development so that the business can last a long time. One of the current businesses that is very prospective and has potential is cultivating edible m...
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Hubungan antara Pembekalan Kewirausahaan dalam Pengelolaan Unit Bisnis Pondok Pesantren dengan Minat Berwirausaha Santri: (Studi Empiris Pada Santri di Pondok Pesantren Sabilul Huda Kota Tasikmalaya)
Wilva Ramadayanti
; Andena Nur Hikmatunnisa
; D Yadi Heryadi
Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian
Vol 1
, No 3
(2024)
The low interest of the community in entrepreneurship, which is often caused by the lack of early entrepreneurship education, is a major challenge. Islamic boarding schools, as religious-based educational institutions, have great potential to contribute to producing entrepreneurs through providing entrepreneurship to their students. This study analyzes the relationship between entrepreneurship provision in managing business units and the interest in entrepreneurship of students at the Sabilul Hu...
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Pengembangan Pondok Pesantren Melalui Program Kewirausahaan untuk Kemandirian Pesantren
Apdan Pebriana
; Dudung Dudung
; D Yadi Heryadi
Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian
Vol 1
, No 3
(2024)
Islamic boarding schools (pondok pesantren) play a strategic role in developing human resources that are not only religiously competent but also economically independent. In addressing the challenges of globalization, pesantren independence can be strengthened through entrepreneurship programs that provide economic benefits, empower students (santri), and contribute to the surrounding community. This study focuses on analyzing the entrepreneurship programs at Pondok Pesantren Al Kautsar 561, whi...
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