BRAND STRENGTH FOR MICRO, SMALL,AND MEDIUM ENTERPRISES

I Nyoman Tri Sutaguna ; Hardi Fardiansyah ; Eka Hendrayani ; Muhammad Yusuf
GEMILANG: Jurnal Manajemen dan Akuntansi 📅 2023 Vol 3, No 2 🔗 DOI: 10.56910/gemilang.v3i2.425
Abstract
 
This research is to find out about brand strength for Micro, Small and Medium Enterprises in West Java in the form of Brand Image and Identity and Brand Identity on Brand Love. This study used the AMOS SEM analysis method with a total of 147 respondents from Alunicorn consumers throughout Indonesia. The result of his research is that the influence of Brand Image and Identity is in the same direction as Brand Love.
 
Keywords
Image Identity Brand Love; Micro Small and Medium Enterprises
How to Cite

I Nyoman Tri Sutaguna, et al. (2023). BRAND STRENGTH FOR MICRO, SMALL,AND MEDIUM ENTERPRISES. GEMILANG: Jurnal Manajemen dan Akuntansi, 3(2). https://doi.org/10.56910/gemilang.v3i2.425

I Nyoman Tri Sutaguna; Hardi Fardiansyah; Eka Hendrayani; Muhammad Yusuf, "BRAND STRENGTH FOR MICRO, SMALL,AND MEDIUM ENTERPRISES," GEMILANG: Jurnal Manajemen dan Akuntansi, vol. 3, no. 2, 2023.

I Nyoman Tri Sutaguna; Hardi Fardiansyah; Eka Hendrayani; Muhammad Yusuf. "BRAND STRENGTH FOR MICRO, SMALL,AND MEDIUM ENTERPRISES." GEMILANG: Jurnal Manajemen dan Akuntansi, vol. 3, no. 2, 2023.

I Nyoman Tri Sutaguna; Hardi Fardiansyah; Eka Hendrayani; Muhammad Yusuf. "BRAND STRENGTH FOR MICRO, SMALL,AND MEDIUM ENTERPRISES." GEMILANG: Jurnal Manajemen dan Akuntansi 3, no. 2 (2023).

I Nyoman Tri Sutaguna, et al. (2023) 'BRAND STRENGTH FOR MICRO, SMALL,AND MEDIUM ENTERPRISES', GEMILANG: Jurnal Manajemen dan Akuntansi, 3(2). doi: 10.56910/gemilang.v3i2.425.

I Nyoman Tri Sutaguna; Hardi Fardiansyah; Eka Hendrayani; Muhammad Yusuf. BRAND STRENGTH FOR MICRO, SMALL,AND MEDIUM ENTERPRISES. GEMILANG: Jurnal Manajemen dan Akuntansi. 2023;3(2).

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