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Menampilkan 1–2 dari 2 artikel
Digital Marketing's Effect On Purchase Decisions Through Customer Satisfaction
Ilham Ilham
; Warkianto Widjaja
; I Nyoman Tri Sutaguna
; Arief Yanto Rukmana
; Muhammad Yusuf
Jurnal Manajemen dan Ekonomi Bisnis
Vol 3
, No 2
(2023)
In order to investigate the impact of digital marketing, service quality, and product on purchasing decisions at PT. Alunicorn, 249 people were questioned. Customer satisfaction was used as an intermediary variable. retrieval method based on the sample's evaluation of the target population. The analytical technique used in this work was SEM AMOS 23. The hypothesis states that whereas service quality has no impact on purchasing decisions through satisfaction, digital marketing and product quality...
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KAHATEX BANDUNG REGENCY'S EMPLOYEE SELECTION AND PLACEMENT IMPACT
Warkianto Widjaja
; Tini Kartini
; Erni Yuningsih
; Muhammad Yusuf
; Feb Amni Hayati
Transformasi: Journal of Economics and Business Management
Vol 2
, No 2
(2023)
This study aims to look into the effects of employee placement and selection at PT Kahatex in Bandung Regency. Simple random sampling was used in this study's 699-person population, and it produced a sample of 86 participants. The SPSS version 22 program was used to test the hypothesis in this study, which uses descriptive statistical analysis techniques. A significant value of 0.000 0.05 in the F test results indicates that both the selection and placement variables have an impact on employee p...
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DOI