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Transformasi Digital Marketing untuk UMKM: Studi Kasus Strategi Penjualan Miniatur Kapal Pinisi di Kabupaten Bulukumba
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 3
, No 3
(2025)
The impact of the Covid 19 pandemic was also felt by the miniature craftsmen of the phinisi ship in the Bontobahari sub-district, Bulukumba Regency because of marketing limitations that only relied on offline stores. The purpose of this service is to help craftsmen business owners in utilizing digital media as a means of marketing the miniature phinisi boats in the Bontobahari sub-district, Bulukumba Regency. The instruments used in this service are observation, interview and documentation techn...
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Pengaruh Reward terhadap Kinerja Karyawan CV Teknika Kreasindo di Kota Makassar
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 2
(2025)
This research aims to determine the effect of rewards on the performance of CV Teknika Kreasindo employees in Makassar City. The variables in this research consist of the independent variable, namely Reward, and the dependent variable, namely employee performance. The population and sample in this research are all CV employees. Teknika Kreasindo in Makassar City. The data collection techniques used were observation and questionnaires. The data analysis technique used is simple linear regression...
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Pelatihan Teknik Proyeksi Bisnis Pada Kelompok Usaha Di Desa Kassi Kecamatan Rumbia Kabupaten Jeneponto
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 2
, No 4
(2024)
This community service activity aims to increase the understanding and ability of business groups in Kassi Village, Rumbia District, Jeneponto Regency in making effective business projections. This program is expected to provide strategic provision for business actors in managing finances, planning business development, and facing market challenges. The technique of implementing this activity includes three stages starting from the preparation stage, the implementation stage and the activity eva...
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Pengaruh Brand Ambassador Dan Sosial Media Marketing Tiktok Terhadap Keputusan Pembelian Scarlett Whitening Pada Mahasiswa Program Manajemen
Jurnal Manajemen Riset Inovasi
Vol 2
, No 2
(2024)
ST HALIJA, 2023. "The influence of brand ambassadors and TikTok social media marketing on the decision to purchase Scarlett Whitening among Management Study Program students" Thesis of the Management Study Program, Faculty of Economics and Business, Makassar State University. Supervised by Mrs. Hety Budiyanti and Mr. M. Ilham Wardhana Haeruddin.This research aims to determine the influence of brand ambassadors and TikTok social media marketing on purchasing decisions for Scarlett Whitening. The...
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Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian iPhone melalui Minat Beli Sebagai Variabel Intervening
A Muhammad Ikbal
; Siti Hasbiah
; Zainal Ruma
; Chalid Imran Musa
; Muhammad Ilham Wardhana Haeruddin
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
This study aims to determine the effect of product quality and lifestyle on purchasing decisions for iPhone smartphones through purchase intention as an intervening variable. The sample used was 85 students of the Faculty of Economics and Business, Makassar State University who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaires, interviews and literature studies. The data analysis technique consists of Outer Model (Measurement Model)...
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