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Penguatan Daya Saing UMKM melalui Optimalisasi Kemasan Produk dan Pemasaran Digital di Kabupaten Gowa
Ilma Wulansari Hasdiansa
; Sitti Hasbiah
; Annisa Paramaswary Aslam
; Nurul Fadilah Aswar
; Ahmad Farhan
Jurnal Pengabdian Masyarakat
Vol 3
, No 2
(2026)
Micro, small, and medium enterprises (MSMEs) play an important role in supporting the community’s economy; however, they still face various limitations in business management, particularly in product packaging and digital marketing. This community service activity aims to enhance the capacity of MSME actors in optimizing product packaging design and utilizing digital marketing in Pattallassang District, Gowa Regency. The activity was conducted in February 2026 and involved 8 home-based business...
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Penguatan Daya Saing UMKM melalui Optimalisasi Kemasan Produk dan Pemasaran Digital di Kabupaten Gowa
Ilma Wulansari Hasdiansa
; Sitti Hasbiah
; Annisa Paramaswary Aslam
; Nurul Fadilah Aswar
; Ahmad Farhan
Jurnal Pengabdian Masyarakat
Vol 3
, No 2
(2026)
Micro, small, and medium enterprises (MSMEs) play an important role in supporting the community’s economy; however, they still face various limitations in business management, particularly in product packaging and digital marketing. This community service activity aims to enhance the capacity of MSME actors in optimizing product packaging design and utilizing digital marketing in Pattallassang District, Gowa Regency. The activity was conducted in February 2026 and involved 8 home-based business...
Sumber Asli
Google Scholar
DOI
Pengaruh Influencer Endorsement dan Content Marketing terhadap Minat Beli Gen-Z Pengguna Tiktok pada Produk Antarestar di Kota Makassar
Populer: Jurnal Penelitian Mahasiswa
Vol 5
, No 1
(2026)
The rapid development of social media, particularly TikTok, has transformed digital marketing strategies by emphasizing influencer endorsement and content marketing to reach Generation Z consumers. This generation is characterized by high social media usage and strong responsiveness to visual content and influencer recommendations. This study aims to analyze the effect of influencer endorsement and content marketing on the purchase intention of Generation Z TikTok users toward Antarestar product...
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Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar Melalui Optimalisasi Media Sosial
Ilma Wulansari Hasdiansa
; Hasbiah, Sitti
; Aswar, Nurul Fadilah
; Riu, Isma Azis
; Rauf, Deddy Ibrahim
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 2
, No 4
(2025)
Social media has become the primary platform for students to express themselves and build their professional reputation. However, many students have not yet fully utilized social media to support their careers and academic image. This community service activity aims to enhance the understanding and skills of students at the University of Makassar (UNM) in building a strong personal brand through social media. The implementation method includes socialization, training, and direct mentoring for st...
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Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar Melalui Optimalisasi Media Sosial
Ilma Wulansari Hasdiansa
; Hasbiah, Sitti
; Aswar, Nurul Fadilah
; Riu, Isma Azis
; Rauf, Deddy Ibrahim
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 2
, No 4
(2025)
Social media has become the primary platform for students to express themselves and build their professional reputation. However, many students have not yet fully utilized social media to support their careers and academic image. This community service activity aims to enhance the understanding and skills of students at the University of Makassar (UNM) in building a strong personal brand through social media. The implementation method includes socialization, training, and direct mentoring for st...
Sumber Asli
Google Scholar
DOI
Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar melalui Optimalisasi Media Sosial
Jurnal Pengabdian Masyarakat
Vol 2
, No 4
(2025)
Social media has become the main platform for university students to express themselves and build professional reputation. However, many students have not yet been able to utilize social media positively to support their academic and career growth. This community service aimed to strengthen students’ understanding and skills in developing personal branding through effective social media utilization. The program was implemented through workshops, discussions, and mentoring for students of the Fac...
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DOI
Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar melalui Optimalisasi Media Sosial
Jurnal Pengabdian Masyarakat
Vol 2
, No 4
(2025)
Social media has become the main platform for university students to express themselves and build professional reputation. However, many students have not yet been able to utilize social media positively to support their academic and career growth. This community service aimed to strengthen students’ understanding and skills in developing personal branding through effective social media utilization. The program was implemented through workshops, discussions, and mentoring for students of the Fac...
Sumber Asli
Google Scholar
DOI
Pengaruh Rasio Keuangan terhadap Perubahan Laba pada Perusahaan Telekomunikasi yang Terdaftar di Bei Tahun 2019-2023
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
This study aimed to determine and analyze the influence of financial ratios on profit changes in telecommunications companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. The financial ratios used in this study encompass four main groups: liquidity ratios, solvency ratios, activity ratios, and profitability ratios. This study employed a quantitative approach with an associative nature because it attempted to examine the relationship and influence between these financ...
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Pengaruh Pemasaran Media Sosial terhadap Niat Beli Ulang Melalui Perceived Value Konsumen Produk Skintific : Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 3
(2025)
This study aims to analyze the effect of social media marketing on repurchase intention of Skintific products through perceived value by consumers, especially among students of the Faculty of Economics and Business, Makassar State University. The type of research used in this study is quantitative research with an explanatory approach. The population in this study consisted of active students who use Skintific products, with a sample of 150 respondents selected using purposive sampling technique...
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Stigma Sosial Terhadap Stunting: Tantangan dalam Pencegahan dan Penanganannya di Desa Santur
Jurnal Pengabdian dan Kesejahteraan Masyarakat
Vol 2
, No 2
(2025)
Stunting is one of the nutritional problems that still occurs in Indonesia. Stunting treatment does not only refer to medical and nutritional aspects, but is also influenced by social and cultural factors, including the social stigma inherent in families with stunted children. This study aims to examine the forms of social stigma against stunting and its impact on prevention and handling efforts in Santur Village. A descriptive qualitative approach was used in this study with an in-depth intervi...
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