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Implementasi Break Even Point (BEP) bagi Pelaku Usaha Mikro, Kecil dan Menengah (UMKM) di Desa Kassi, Kecamatan Rumbia, Kabupaten Jeneponto
Anwar Ramli
; Hety Budiyanti
; Nurhaedah Nurhaedah
; Indah Lestari Anwar
Jurnal Kemitraan Masyarakat
Vol 2
, No 2
(2025)
Community service activities involving academic teams can make a significant contribution to the development and progress of society, as well as enhance the competitiveness and economic opportunities of the community as a whole, particularly in financial management, in Kassi Village, Rumbia District, Jeneponto Regency. In addition, community service can also serve as a forum for applying the knowledge possessed by lecturers and can be applied directly to the community, providing real benefits. T...
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Pengaruh Brand Ambassador Dan Sosial Media Marketing Tiktok Terhadap Keputusan Pembelian Scarlett Whitening Pada Mahasiswa Program Manajemen
St Halija
; Hety Budiyanti
; M.Ilham Wardhana Haeruddin
; Siti Hasbiah
; Ilma Wulansari Hasdiansa
Jurnal Manajemen Riset Inovasi
Vol 2
, No 2
(2024)
ST HALIJA, 2023. "The influence of brand ambassadors and TikTok social media marketing on the decision to purchase Scarlett Whitening among Management Study Program students" Thesis of the Management Study Program, Faculty of Economics and Business, Makassar State University. Supervised by Mrs. Hety Budiyanti and Mr. M. Ilham Wardhana Haeruddin.This research aims to determine the influence of brand ambassadors and TikTok social media marketing on purchasing decisions for Scarlett Whitening. The...
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PENGARUH SOSIAL MEDIA MARKETING INSTAGRAM, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MS GLOW (STUDI KASUS PADA KONSUMEN DISTRIBUTOR MS GLOW PANAKUKKANG DI KOTA MAKASSAR)
Shofiyah Khairunnisa
; Hety Budiyanti
; Muh. Ilham Wardhana Haeruddin
Jurnal Manajemen dan Ekonomi Bisnis
Vol 2
, No 4
(2022)
This study aims to explain the influence simultaneously (together) or partially between the influence of social media marketing Instagram, brand image and product quality on purchasing decisions. This study uses a quantitative approach with survey research methods to obtain primary data. The research variables are Social Media Marketing Instagram (X1), Brand Image (X2) and Product Quality (X3) as influencing variables and Purchase Decision variable (Y) as affected variables. The population in th...
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