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Penguatan Daya Saing UMKM melalui Optimalisasi Kemasan Produk dan Pemasaran Digital di Kabupaten Gowa
Ilma Wulansari Hasdiansa
; Sitti Hasbiah
; Annisa Paramaswary Aslam
; Nurul Fadilah Aswar
; Ahmad Farhan
Jurnal Pengabdian Masyarakat
Vol 3
, No 2
(2026)
Micro, small, and medium enterprises (MSMEs) play an important role in supporting the community’s economy; however, they still face various limitations in business management, particularly in product packaging and digital marketing. This community service activity aims to enhance the capacity of MSME actors in optimizing product packaging design and utilizing digital marketing in Pattallassang District, Gowa Regency. The activity was conducted in February 2026 and involved 8 home-based business...
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Penguatan Daya Saing UMKM melalui Optimalisasi Kemasan Produk dan Pemasaran Digital di Kabupaten Gowa
Ilma Wulansari Hasdiansa
; Sitti Hasbiah
; Annisa Paramaswary Aslam
; Nurul Fadilah Aswar
; Ahmad Farhan
Jurnal Pengabdian Masyarakat
Vol 3
, No 2
(2026)
Micro, small, and medium enterprises (MSMEs) play an important role in supporting the community’s economy; however, they still face various limitations in business management, particularly in product packaging and digital marketing. This community service activity aims to enhance the capacity of MSME actors in optimizing product packaging design and utilizing digital marketing in Pattallassang District, Gowa Regency. The activity was conducted in February 2026 and involved 8 home-based business...
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DOI
Pengaruh Likuiditas dan Profitabilitas terhadap Keputusan Investasi pada Bank Umum Syariah yang Terdaftar di Bursa Efek Indonesia Periode 2021–2025
Andi Muhammad Hanif
; Muhammad Ichwan Musa
; Andi Mustika Amin
; Anwar Anwar
; Annisa Paramaswary Aslam
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
The rapid development of Islamic banking in Indonesia faces significant challenges in maintaining liquidity and profitability amidst dynamic capital market conditions. The urgency of this study arises from the need to examine whether traditional financial ratios, such as the Financing to Deposit Ratio (FDR) and Return on Equity (ROE), play a decisive role in influencing investment decisions, which are proxied by the Price to Earning Ratio (PER). The main objective of this research is to empirica...
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Pengaruh Rasio Keuangan terhadap Perubahan Laba pada Perusahaan Telekomunikasi yang Terdaftar di Bei Tahun 2019-2023
Rahmiani Rahmiani
; Sitti Hasbiah
; Andi Mustika Amin
; Nurman Nurman
; Annisa Paramaswary Aslam
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
This study aimed to determine and analyze the influence of financial ratios on profit changes in telecommunications companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. The financial ratios used in this study encompass four main groups: liquidity ratios, solvency ratios, activity ratios, and profitability ratios. This study employed a quantitative approach with an associative nature because it attempted to examine the relationship and influence between these financ...
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Pengaruh Pertumbuhan Aset dan Struktur Modal terhadap Profitabilitas Perusahaan: Studi pada Perusahaan Sektor Food and Beverage yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022
Arshi Naisya Wahyuni
; Anwar Anwar
; Andi Mustika Amin
; Nurman Nurman
; Annisa Paramaswary Aslam
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 2
(2025)
This study aims to determine the effect of asset growth and capital structure on profitability in Food and Beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the 2018-2022 period. The data collection method used is secondary data from financial reports of Food and Beverage sub-sector companies listed on the Indonesia Stock Exchange. The population in this study was 43 companies and 16 samples were obtained using purposive sampling. The results of this study pa...
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Meningkatkan Penjualan Produk Melalui Pemanfaatan Digital Marketing pada Kerajinan Tenun Sutera
Ridfan Rifadly Abadi
; Rahmat Riwayat Abadi
; Annisa Paramaswary Aslam
; Khaidir Syahrul
; Andi Dewi Angreyani
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 2
, No 3
(2024)
Digital development in urban and rural areas is developing unevenly. The development of technology and information tends to still be centered in urban areas. This then makes it difficult for rural communities to compete in increasing their product sales because of limited access to technological tools and information. In addition, people in rural areas still use traditional marketing methods in marketing their products. Through the use of digital marketing, it is hoped that people will be able t...
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