Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar Melalui Optimalisasi Media Sosial

Ilma Wulansari Hasdiansa ; Hasbiah ; Sitti ; Aswar ; Nurul Fadilah ; Riu ; Isma Azis ; Rauf ; Deddy Ibrahim
Pemberdayaan Masyarakat: Jurnal Aksi Sosial 📅 2025 Vol 2, No 4 🔗 DOI: 10.62383/aksisosial.v2i4.2540
Abstract
Social media has become the primary platform for students to express themselves and build their professional reputation. However, many students have not yet fully utilized social media to support their careers and academic image. This community service activity aims to enhance the understanding and skills of students at the University of Makassar (UNM) in building a strong personal brand through social media. The implementation method includes socialization, training, and direct mentoring for students at the Faculty of Economics and Business, UNM. The evaluation was conducted using pre-tests and post-tests to measure the improvement in knowledge and skills of the participants. The results show a significant increase in students' understanding, with the average score improving from a moderate level to an excellent level. Moreover, the majority of participants have begun to apply personal branding content strategies on their social media platforms. This training has been effective in raising students' awareness of the importance of building a professional image in the digital world. With a better understanding of personal branding, students are expected to leverage social media positively to strengthen their professional reputation and open up career opportunities in the future.
Keywords
Digital Reputation; Online Identity; Personal Branding; Social Media; UNM Students
How to Cite

Ilma Wulansari Hasdiansa, et al. (2025). Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar Melalui Optimalisasi Media Sosial. Pemberdayaan Masyarakat: Jurnal Aksi Sosial, 2(4). https://doi.org/10.62383/aksisosial.v2i4.2540

Ilma Wulansari Hasdiansa; Hasbiah, Sitti; Aswar, Nurul Fadilah; Riu, Isma Azis; Rauf, Deddy Ibrahim, "Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar Melalui Optimalisasi Media Sosial," Pemberdayaan Masyarakat: Jurnal Aksi Sosial, vol. 2, no. 4, 2025.

Ilma Wulansari Hasdiansa; Hasbiah, Sitti; Aswar, Nurul Fadilah; Riu, Isma Azis; Rauf, Deddy Ibrahim. "Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar Melalui Optimalisasi Media Sosial." Pemberdayaan Masyarakat: Jurnal Aksi Sosial, vol. 2, no. 4, 2025.

Ilma Wulansari Hasdiansa; Hasbiah, Sitti; Aswar, Nurul Fadilah; Riu, Isma Azis; Rauf, Deddy Ibrahim. "Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar Melalui Optimalisasi Media Sosial." Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2, no. 4 (2025).

Ilma Wulansari Hasdiansa, et al. (2025) 'Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar Melalui Optimalisasi Media Sosial', Pemberdayaan Masyarakat: Jurnal Aksi Sosial, 2(4). doi: 10.62383/aksisosial.v2i4.2540.

Ilma Wulansari Hasdiansa; Hasbiah, Sitti; Aswar, Nurul Fadilah; Riu, Isma Azis; Rauf, Deddy Ibrahim. Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar Melalui Optimalisasi Media Sosial. Pemberdayaan Masyarakat: Jurnal Aksi Sosial. 2025;2(4).

Artikel Terkait

Edukasi Kesehatan Gigi dan Mulut: Teknik Menyikat Gigi yang Efektif untuk Anak Sekolah Dasar

Mely Purnadian

Edukasi Kesehatan Gigi dan Mulut: Teknik Menyikat Gigi yang Efektif untuk Anak Sekolah Dasar

Mely Purnadian

Upaya Peningkatan Pengetahuan untuk Mencegah Mengurangi Bullying Melalui Permainan Ular Tangga pada Siswa di SD Negeri 3 Wonorejo Karanganyar

Sugiarti, Ika; Salsabila, Muna Maimunah; Windyastuti, Erlina

Upaya Peningkatan Pengetahuan untuk Mencegah Mengurangi Bullying Melalui Permainan Ular Tangga pada Siswa di SD Negeri 3 Wonorejo Karanganyar

Sugiarti, Ika; Salsabila, Muna Maimunah; Windyastuti, Erlina

The Effectiveness of Moodle-Based Learning Management Systems in Enhancing Students’ Academic Readiness for Computer-Based Tests

Erikson Damanik; Edo Maranata Tambunan; Meylida Girsang; Khansa Khalishah; Toras Pangindoan Batubara; Musthafa Haris Munandar; Hengki Mangiring Parulian Simarmata

Upaya Peningkatan Pengetahuan Tentang Perilaku Seksual pada Siswa SMA Negeri 5 Surakarta melalui Video Animasi

Muna Maimunah Salsabila; Prasetyo, Budi
Tren Sitasi Jurnal