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Pengaruh Kepercayaan Konsumen dan Harga Produk yang Dimediasi e-WOM terhadap Keputusan Pembelian di Platform Shopee
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
This study aims to analyze the influence of consumer trust and product price, mediated by e-WOM (electronic word-of-mouth), on purchase decisions on the Shopee platform. A quantitative approach was used, with a sample of 75 undergraduate students living in boarding houses in the Special Region of Yogyakarta who shop on Shopee. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS version 4. The results show...
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Pengaruh Online Customer Review dan Customer Satisfaction terhadap Repurchase Intention pada Produk Fashion Erigo di Shopee
Siska Hadiyanti
; Ninggar Agustina Cindya Putri
; Elan Rusnendar
; Andriya Risdwiyanto
; Okta Eka Putra
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 1
(2025)
This study examines the influence of online customer reviews and customer satisfaction on repurchase intention for Erigo fashion products sold on Shopee. The research is motivated by the rapid growth of local fashion sales on e-commerce platforms, yet the Erigo brand shows relatively low repurchase intention despite receiving many positive ratings. This gap between consumer expectations and actual experiences highlights the importance of satisfaction in driving loyalty. The study adopts a quanti...
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Pengaruh Social Media Marketing dan Environmental Knowledge Terhadap Green Purchase Intention dengan Customer Trust Sebagai Variabel Mediasi pada Generasi Z di Sleman
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
This study aims to determine and analyze the effect of Social Media Marketing and Environment Knowledge on Green Purchase Intention with Customer Trust as a Mediating Variable in Generation Z in Sleman. This study uses quantitative research methods using a questionnaire. The population in this study is Generation Z in Sleman, Yogyakarta Special Region who consume drinking water in gallons of the Aqua brand. The data collection technique used purposive sampling technique. The sample in this study...
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Pengaruh Price Discount dan E-service Quality terhadap Perceived Value: Studi pada Pengguna Shopeefood di Kalangan Generasi Z Yogyakarta
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
This study aims to determine the effect of price discount (X1) and e-service quality (X2) on perceived value (Y) among Generation Z ShopeeFood users in Yogyakarta. This study used a quantitative approach with a sample of 60 Generation Z respondents aged 17-28 who had made a transaction on ShopeeFood in the past three months. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The results of this study indicate that price di...
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Pengaruh Dana Pihak Ketiga, Likuiditas, dan Islamicity Performance Index terhadap Harga Saham : Studi pada Bank Syariah Indonesia 2021-2025
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
Bank Syariah Indonesia (BSI) faces challenges in optimizing financial performance and market valuation following the merger process in 2021. This study aims to analyze the influence of Third Party Funds, liquidity, and Islamicity Performance Index on BSI stock prices during the period 2021-2025. The research employs multiple linear regression analysis method using monthly data from BSI financial reports and stock price data from the Indonesia Stock Exchange. The results indicate that Third Party...
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Pengaruh Brand Image dan Brand Experience terhadap Niat Beli Ulang yang Dimediasi oleh Brand Love
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
This study aims to examine the influence of brand image, brand experience, and brand love on repurchase intention among McDonald’s consumers in Indonesia. A quantitative approach was employed, using a survey method with questionnaires distributed to 100 respondents. Data were analyzed using Partial Least Squares (PLS) with the assistance of SmartPLS version 4.1.1.2. The results indicate that brand image and brand love have a positive and significant effect on repurchase intention, while brand ex...
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Peran Iklan Media Sosial, Brand Image, dan Inovasi Produk untuk Membangun Loyalitas Konsumen Kalbe Nutritionals di Daerah Istimewa Yogyakarta
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
This study examines the influence of social media advertising, brand image, and product innovation on consumer loyalty toward Kalbe Nutritional in Yogyakarta, both partially and simultaneously. Using a quantitative method with purposive sampling, data were collected from 100 respondents through a Likert-scale questionnaire and analyzed using SPSS 20. The results indicate that social media advertising and brand image do not have a significant effect on consumer loyalty, while product innovation h...
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The Effect of Work Facilities, Work Space Layout, and Team Building on Employee Performance
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 1
, No 2
(2025)
This study aims to identify the influence of work facilities, workspace layout, and team building on employee performance. Using descriptive quantitative research methods, this study involved employees from two companies: PT Borobudur, Prambanan, and Ratu Boko Temple Tourism Park and PT Naisha Inspirasi Muslimah Yogyakarta. The sample consisted of 80 people, with 40 employees from each company. Data were collected through questionnaires distributed in the form of a paper survey. Analyses were co...
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Container Loading And Unloading Process At Container Freight Station (CFS) At PT. Prima Indonesia Logistik Belawan
Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim
Vol 3
, No 4
(2024)
The purpose of this study is to determine how the Container loading and unloading process at the Container Freight Station (CFS) at PT. Prima Indonesia Logistik Belawan. The methodology used in making the research is a field study where the author conducts observations in the field (observations) and interviews directly with the company and a library study where the author obtains research material or materials from books in the library or other reading sources related to the discussion in the a...
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Pengembangan Model Sistem Dinamis Suppy Chain di PT XYZ
Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri
Vol 2
, No 3
(2024)
PT.XYZ is an automotive company that has been operational since 1970, with over 400 suppliers for key components such as Stoper A and Stoper B. Annually, Stoper A sells 151,000 units (valued at IDR 4.077 billion), while Stoper B reaches 300,000 units (valued at IDR 8.100 billion). This research focuses on analyzing and optimizing the supply chain for these components, using sales data from January to December 2022. The goal is to create stock and flow diagrams, analyze the supply chain system m...
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