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Menampilkan 1–2 dari 2 artikel
Enhancing the Competitiveness of Traditional Tempe Chip SMEs: A Marketing Strategy Analysis of Dua Karunia in Sanan Village, Malang
Evi Suwarni
; Sudarmiatin Sudarmiatin
; Agus Hermawan
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 4
, No 2
(2026)
The tempe chip industry in Sanan Village, Malang City, represents a culturally embedded small and medium enterprise (SME) cluster that has contributed to the local economy for decades. However, intensifying intra-cluster competition, soybean price volatility, and shifting consumer behavior have placed increasing pressure on the competitiveness of businesses in this area. This study aims to analyze the marketing strategy implemented by Keripik Tempe Dua Karunia — one of the pioneering enterprises...
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Navigating Export Barriers in Emerging SMEs: Documentation, Tariff Challenges, and Adaptive Marketing Strategies in the Indonesian Export Sector
Evi Suwarni
; Sudarmiatin Sudarmiatin
; Heri Pratikto
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 3
, No 1
(2026)
This study examines the export barriers encountered by emerging small and medium-sized enterprises (SMEs) in Indonesia, with a focus on export documentation challenges, tariff constraints, and the adaptive marketing strategies employed to sustain international market engagement. Employing a qualitative case study approach, this research investigates PT Albarka International Group, a nascent export-import company established in 2021 and headquartered in Malang, East Java, which specializes in the...
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