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Menampilkan 1–2 dari 2 artikel
Entrepreneurial Innovation Research Landscape: Clustering, Emerging Themes, and Future Directions
Uki Yonda Asepta
; Sudarmiatin Sudarmiatin
; Agus Hermawan
; Krismi Budi Sienatra
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study aims to map the intellectual structure and research trends in entrepreneurial innovation using bibliometric analysis based on Scopus data. A total of 891 documents published between 1972-2025 were analyzed through Bibliometrix and Biblioshiny, employing techniques such as bibliographic coupling, co-authorship, and thematic mapping. The results reveal four major clusters: (1) innovation theory and entrepreneurial development, (2) business model innovation and digital transformation, (3...
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Efektivitas Penerapan Social Media Marketing Pada Brand Awareness Produk Crafting UMKM Kota Malang
Krismi Budi Sienatra
; Brigitta Maryellen Salecius
; Sri Nathasya br Sitepu
; Devi Rahnjen Wijayadne
; Irantha Hendrika Kenang
Jurnal Bisnis Inovatif dan Digital
Vol 2
, No 2
(2025)
This study is to find out how using Instagram for digital marketing affects the rise in brand recognition among small businesses that make things in Malang City. This study uses a quasi-experimental design with both a control group and an experimental group. It then analyzes the data using the Wilcoxon Signed-Rank Test. The study's results demonstrate that digital marketing methods led to a big rise in all measures of brand awareness, such as recall, recognition, purchase, and consumption. The p...
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