Pengaruh Soft Skill dan Digital Skill Pemasaran terhadap Kinerja UMKM di Era Ekonomi Kreatif
(Zuhrinal M. Nawawi, Adisty Aulia Zahra)
DOI : 10.61132/menawan.v3i3.1384
- Volume: 3,
Issue: 3,
Sitasi : 0 20-May-2025
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| Last.06-Aug-2025
Abstrak:
This research uses a descriptive qualitative method with a case study approach to analyze the influence of soft skills and digital marketing skills on the performance of MSMEs in the creative economy era. Theories used in this research include competency theory and organizational performance theory. This study focuses on understanding how interpersonal abilities (soft skills), such as communication, creativity, and leadership, along with digital skills such as the use of social media, e-commerce, and digital branding, can enhance the competitiveness and productivity of MSMEs. The results show that MSME actors with strong soft skills are able to build strong customer relationships and create added value in their products, while digital skills support operational efficiency and broader market reach. The integration of these two skill sets significantly contributes to the improvement of MSME performance, particularly in terms of sales, customer satisfaction, and business growth. Therefore, the development of soft skills and digital skills is a crucial strategy to support the sustainability of MSMEs amid the increasingly dynamic competition in the creative economy.
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2025 |
Analisis Vulnerability Assessment pada Sistem Informasi Website IITC Intermedia Universitas Amikom Purwokerto Menggunakan OWASP ZAP
(Aura Arnelia Zahrani, Dzihni Safwa Alifah, Yulia Cahyani, Ilham Albana)
DOI : 10.62951/bridge.v3i2.425
- Volume: 3,
Issue: 2,
Sitasi : 0 20-May-2025
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| Last.13-Aug-2025
Abstrak:
Information system security is a crucial aspect in maintaining the confidentiality and integrity of user data. The IITC Intermedia website of Amikom Purwokerto University serves as an information system for national events and stores participants' personal data, necessitating a security evaluation. This study aims to analyze vulnerabilities on the website using the Vulnerability Assessment method with the OWASP ZAP tool. The research process involves data collection, vulnerability scanning, result analysis based on the OWASP Top 10 2021 categories, and providing technical recommendations. The scan results revealed 23 vulnerabilities, consisting of 1 high-risk, 4 medium-risk, 9 low-risk, and 9 informational findings. Among these, 15 vulnerabilities fall under the OWASP Top 10 classification. Key vulnerabilities identified include the use of outdated JavaScript libraries, security header misconfigurations, and weaknesses in session management and access control. Based on these findings, several mitigation measures are recommended to strengthen system security. This study emphasizes the importance of implementing OWASP standards in the development and management of web-based information systems.
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2025 |
Konseling Kejatmikaan: Integrasi Kearifan Lokal dalam Praktik Konseling di Indonesia
(Alfi Kamelia Mubarok, Tazkia Aulia Az-Zahra, Lia Choirunisa, Bakhrudin All Habsy)
DOI : 10.62383/wissen.v3i2.796
- Volume: 3,
Issue: 2,
Sitasi : 0 19-May-2025
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| Last.27-Jul-2025
Abstrak:
Kejatmikaan counseling emerged as a unique approach to counseling practice in Indonesia, based on the teachings of Kyai Samin Surosentiko that integrates social and spiritual values. Within the context of Indonesia's cultural diversity, this counseling system aims to combine international theories with local wisdom. This research explores important elements in Kyai Samin's teachings, including self-management, social awareness, and patterns of human relationships. A hermeneutic qualitative method was used to explore the basic philosophy and key concepts underlying Kejatmikaan counseling. The findings show that this approach does not only focus on solving clients' problems, but also encourages self-development and deeper awareness, resulting in individuals behaving positively in daily life. Therefore, Kejatmikaan counseling is expected to be a model of counseling practice that is harmonious with the cultural values of the community. The results of this study include: (1) Basic philosophy, (2) Main concepts, (3) Objectives of Kejatmikaan counseling, (4) Counseling relationships, (5) Counseling techniques.
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2025 |
Kepemimpinan Kreatif dalam Menciptakan Disrupsi Pasar: Bagaimana Pemimpin Mendobrak Pasar dengan Model Bisnis Baru
(Irsyad Ilham, Ine Nova Ayu, Siti Hanifatu Sya’adah, Yusriyah Yunita, Nabila Kania Zahra)
DOI : 10.61132/rimba.v3i2.1753
- Volume: 3,
Issue: 2,
Sitasi : 0 17-May-2025
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| Last.06-Aug-2025
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Technological shifts and changing consumer behaviors require organizations to continuously innovate in order to remain competitive. In this context, creative leadership plays a strategic role in driving market disruption through the development of relevant and adaptive business model innovations. This study adopts a qualitative approach based on secondary data using the Systematic Literature Review (SLR) method. A variety of academic sources, including journal articles and case studies of companies such as Netflix, Gojek, and Ruangguru, were systematically analyzed to identify strategic leadership patterns in creating disruption. The findings indicate that creative leaders do more than just adopt technology—they design innovation ecosystems that foster experimentation, continuous learning, and responsiveness to market needs. Strategies such as digital platform development, big data utilization, and business model transformation serve as key tools in challenging conventional market boundaries. This study contributes conceptually to the understanding of the relationship between creative leadership and business model innovation in navigating the complexities of the digital era.
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2025 |
Evaluasi Tata Letak dan Optimalisasi Biaya Material Handling dengan Menggunakan Metode Craft
(Ika Azmilatun, Ryanzahra Nasywa Fatiha Adzkia, Thabed Tholib Baladraf)
DOI : 10.61132/lokawati.v3i3.1511
- Volume: 3,
Issue: 3,
Sitasi : 0 16-May-2025
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| Last.06-Aug-2025
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Production facility layout design is an important part that must be considered in an industry. Banjarsengon coffee house is one of the coffee suppliers in Jember with product types such as robusta and arabica coffee from the Argopuro mountains. The purpose of the research is to reduce material handling costs generated by the industry in order to produce the most optimal costs, and design a proposed layout as an alternative to help reduce material handling costs. This industry processes its products from upstream to downstream so that it has 2 production sites, namely the production house and Cafe Rumah Kopi Banjarsengon. The research was conducted with an interview approach to key informants and continued by calculating material handling costs and the Craft method. The results showed that the initial layout of Banjarsengon Coffee House resulted in material handling costs of Rp. 534,437 and after iteration through the Craft Method, an alternative layout was obtained that resulted in more efficient material handling costs of Rp. 464,302. This shows that there is a material handling cost savings of 13.1% or Rp. 70,135.
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2025 |
Pengaruh Perubahan Pelaporan Surat Pemberitahuan (SPT) Tahunan dari Manual ke Elektronik (E-Filing) bagi Efesiensi Administrasi di Indonesia
(Rizky Hairiana, Lia Amelia, Atiqah Amalya Azzahra, Ali Murthado Emzaed)
DOI : 10.61132/jeap.v2i2.943
- Volume: 2,
Issue: 2,
Sitasi : 0 15-May-2025
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| Last.08-Aug-2025
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This study aims to analyze the impact of the transition from manual to electronic (e-Filing) annual tax return (SPT) reporting on the efficiency of tax administration in Indonesia. Indonesia adopts a self-assessment system, granting taxpayers full trust to report and calculate their own tax obligations. However, manual SPT reporting often leads to challenges such as slow processes, human error risks, and high administrative burdens. To address these issues, the government has implemented an electronic filing system (e-Filing) as part of its tax service modernization efforts. This research employs a qualitative library research method by reviewing literature, regulations, and previous relevant studies. The findings indicate that e-Filing significantly enhances administrative efficiency, accelerates processes, reduces operational costs, and improves data accuracy and security. The implications of this research highlight the importance of optimizing socialization, training, and further development of the e-Filing system to encourage more taxpayers to shift to electronic reporting, thereby fostering a more modern, transparent, and accountable tax administration.
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2025 |
Menjaga Kemandirian di Tengah Penurunan Fisik: Dinamika Kehidupan Lansia di Panti Werdha Harapan Ibu
(Dian Nurul Laili, Melinda Aprilia Nurul Wafa, Muhammad Feyzal Rizkillah, Aulia Intan Lutfiyana, Aulia Sabila Rahmadani, Shafira Khoirunnisa Ramadhani, Zalfaa Auliya Khonsa, Naumy Maulidiya Amanda, Keyla Noandri Az Zahra, Siti Hikmah)
DOI : 10.61132/observasi.v3i3.1380
- Volume: 3,
Issue: 3,
Sitasi : 0 15-May-2025
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| Last.08-Aug-2025
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The elderly stage is characterized by complex physical, psychological, and social changes, often leading to a decline in bodily functions and limitations in daily activities. This condition frequently results in older adults becoming highly dependent on assistance from others, including family members and caregivers in nursing homes. This study aims to understand the changes in bodily functions experienced by older adults and to identify factors that accelerate or worsen these processes, particularly among those residing in nursing homes. The research employed a descriptive qualitative approach, involving three older adult participants and one caregiver at Harapan Ibu Nursing Home. Data were collected through in-depth interviews and analyzed descriptively to illustrate patterns of functional decline and influencing factors. The main findings indicate that older adults experience decreased mobility, muscle strength, motor function, as well as impairments in vision and hearing. However, those who remain active in daily activities and receive environmental support demonstrate better levels of independence and quality of life. The study concludes that the decline in bodily functions among older adults is a natural process that can be slowed through physical activity, social support, and a supportive environment, enabling them to maintain a meaningful and independent life despite limitations.
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2025 |
Efektivitas Metode Simak-Respons dalam Meningkatkan Hasil Belajar Menyimak pada Siswa SMP Kelas VII
(Rahma Amalia, Intan Nabila Azahra, Silmi Aulia Nurul Qolbi)
DOI : 10.61132/semantik.v3i2.1668
- Volume: 3,
Issue: 2,
Sitasi : 0 14-May-2025
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| Last.06-Aug-2025
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This study explores how a digital-based listen–response method—combining vibrant video stimuli with instant, game-like feedback on the Quizizz platform—can transform listening comprehension from a passive task into an energizing adventure. Involving 39 junior high students, the research gathered performance data from structured listening quizzes and direct teacher observations. With an impressive average score of 87.17—most students achieving “Good” to “Excellent” levels—and vivid improvements in focus and enthusiasm, the findings reveal that turning listening exercises into interactive challenges boosts both comprehension and motivation. Yet, to master higher-order inferential skills, follow-up discussions and reflection activities are essential. By harnessing this method, educators can reimagine listening lessons as interactive journeys that captivate learners and deepen their language skills.
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2025 |
Analisis Strategi Layanan Syariah Bank Syariah Indonesia KCP Banjarnegara Perspektif VRIO dan PEST
(Adibatunnisa Adibatunnisa, Zahra Ayu Agustin, Neli Nurul Azizah, Yoiz Shofwa Shafrani)
DOI : 10.61132/jeap.v2i2.949
- Volume: 2,
Issue: 2,
Sitasi : 0 14-May-2025
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| Last.06-Aug-2025
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This study aims to evaluate the sharia financial service strategy of Bank Syariah Indonesia (BSI) Banjarnegara Branch through the VRIO and PEST approaches, in order to identify internal advantages and external dynamics that affect the competitiveness of the institution. Using a qualitative-descriptive method, this study reveals that BSI Banjarnegara has a sustainable competitive advantage through sharia-based products that are difficult to imitate, a wide community network, and a personal service approach. In addition, the results of the PEST analysis show that political support, stable economic conditions, and the level of community religiosity are great opportunities for the growth of sharia finance in the region, although the level of digital technology adoption is still a challenge. The strategy of strengthening digitalization, education of sharia financial literacy, and product innovation such as Cicil Emas are the main keys in responding to market challenges and increasing financial inclusion. Thus, the results of this study provide a strategic direction for the development of sustainable and adaptive sharia services to changes in the business environment.
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2025 |
Rancang Bangun Monitoring dan Kendali Akuaponik Berbasis Node-Red
(M. Daffarialto Zahrandika Wijaya, Mahendra Widyartono)
DOI : 10.61132/jupiter.v3i3.839
- Volume: 3,
Issue: 3,
Sitasi : 0 09-May-2025
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| Last.08-Aug-2025
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Rapid development and population growth in urban areas have caused various problems, one of which is the decreasing availability of clean water. This has an impact on the agricultural and fisheries sectors which are highly dependent on good water quality. As an alternative to overcome this problem, the aquaponic system offers a solution by combining fish and plant cultivation in one efficient water recirculation system. However, the quality and productivity of the aquaponic system are highly dependent on good management, which requires proper monitoring and control of environmental conditions such as temperature, pH, humidity, and water quality. This study aims to design and build a Node-RED-based aquaponic monitoring and control system. This system uses various sensors to monitor environmental conditions and provide automatic control of parameters that affect plant and fish growth. By using Node-RED as a platform for sensor and control integration, this system is expected to provide an efficient and affordable solution to increase the productivity of the aquaponic system. The results of the study show that the designed tool can carry out effective monitoring and control of parameters that affect the aquaponic system, and can be accessed in real-time to facilitate system management and supervision.
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2025 |