Pengaruh Harga, Promosi, dan Switching Barrier terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Variabel Intervening
(Nurul Khairia Lim Fatimah, Nur Wanita, Nurfitiriani Nurfitiriani)
DOI : 10.61132/santri.v3i4.1767
- Volume: 3,
Issue: 4,
Sitasi : 0 05-Aug-2025
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This study aims to examine in depth the influence of price, promotion, and switching barriers on customer loyalty of Telkomsel prepaid cards, with customer satisfaction as an intervening variable in Generation Z in West Palu District. This study is motivated by the intense competition in the telecommunications industry and the importance of maintaining customer loyalty amidst the increasing number of service options. Data were collected from 100 respondents who are active Telkomsel prepaid card users through questionnaires. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach using SmartPLS software version 4.0. The results show that the price variable has a significant direct effect on customer loyalty, but does not show a significant effect on customer satisfaction. Conversely, promotion has a significant effect on satisfaction, but does not directly affect customer loyalty significantly. Switching barriers are shown to have a significant effect on both satisfaction and loyalty, indicating that the higher the switching barriers, the more likely customers will remain loyal. In addition, customer satisfaction also significantly affects loyalty. Another important finding is that of the several indirect influences tested, only the path from promotion through satisfaction to loyalty was statistically significant. Therefore, this study suggests the importance of targeted promotional strategies and strengthening switching barriers as effective measures in retaining young customers who are prone to switching services. Furthermore, this study emphasizes that customer loyalty is not solely determined by competitive pricing factors, but is more complex and influenced by customers' emotional and psychological experiences, such as satisfaction with the service and perceptions of the ease or difficulty of switching to another service provider.
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2025 |
IMPLEMENTASI PELATIHAN MICROSOFT POWERPOINT SEBAGAI UPAYA PENINGKATAN KUALITAS PRESENTASI DI SMKN 1 ARJASA
(Fatimah Isa Auliya, Zaehol Fatah)
DOI : 10.69714/nex05864
- Volume: 2,
Issue: 3,
Sitasi : 0 12-Jul-2025
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| Last.30-Jul-2025
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The advancement of technology, especially through the use of applications like Microsoft PowerPoint, has transformed the way educational materials are delivered, facilitating the development of communication and visual design skills. PowerPoint is a software designed specifically to present multimedia programs in an engaging way. Using PowerPoint presentations is a method to introduce or explain various topics that are summarized and packaged into several slides, which may include text, images, graphics, sound, and video. The use of PowerPoint not only helps students prepare presentations but also enhances communication and visual design skills, making the presentation process more engaging and effective in conveying information. In the environment of SMK Negeri 1 Arjasa, PowerPoint is a crucial tool in improving students' skills that are relevant to the workforce and enriching the learning process in the digital era. Furthermore, the use of PowerPoint also supports the visualization of material, enabling the presentation of information in a visually appealing way, which captures the audience’s attention and maintains students' interest during learning.
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2025 |
Pengaruh Orientasi Kewirausahaan, Pemilihan Lokasi Usaha, dan Karakteristik Wirausaha terhadap Keberhasilan Usaha pada Warung Madura di Jember
(Auva Novia Farha, Feti Fatimah, Rusdiyanto Rusdiyanto)
DOI : 10.55606/jimak.v4i3.4827
- Volume: 4,
Issue: 3,
Sitasi : 0 08-Jul-2025
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| Last.13-Aug-2025
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Warung Madura is one form of micro-enterprise that plays a significant role in supporting the local economy in Jember City. However, the success of this business still faces complex challenges, ranging from competition with modern retail outlets to limitations in capital and business strategies. This study aims to analyze the influence of entrepreneurial orientation, business location selection, and entrepreneurial characteristics on the business success of Warung Madura. The research method employed is quantitative with a descriptive-associative approach, involving 100 respondents who are owners of Warung Madura selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The results show that both partially and simultaneously, the three independent variables—entrepreneurial orientation, business location, and entrepreneurial characteristics—have a significant influence on business success. These findings indicate that a combination of entrepreneurial mindset, strategic location selection, and strong personal traits of entrepreneurs are the key factors in promoting the sustainability and growth of Warung Madura amid an increasingly competitive market environment.
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2025 |
MENJAGA ETIKA IKLAN PADA ERA DIGITAL : EKSPLOITASI AGAMA DALAM IKLAN DIGITAL MIRAS DI INSTAGRAM @MINUMANANAKMUDA
(Fatimah, Syela Mutiara Zahra, Daniel Handoko)
DOI : 10.69714/px8vyw77
- Volume: 2,
Issue: 3,
Sitasi : 0 08-Jul-2025
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The development of digital technology has driven significant changes in advertising strategies in Indonesia. However, this transformation has also brought new challenges in maintaining ethical standards in marketing communications. This study aims to examine the extent to which the Indonesian Advertising Ethics (Etika Pariwara Indonesia/EPI) is applied in digital advertising practices. Using a qualitative approach and document analysis, this research analyzes several digital advertisements suspected of violating religious, ethical, and consumer protection principles, including honesty and social responsibility. The findings reveal that despite the existence of formal regulations, violations of EPI provisions still occur—particularly on digital platforms that are difficult to monitor directly. This study highlights the importance of strengthening regulations, educating industry players, and encouraging active public participation in monitoring advertising content. Thus, advertising ethics are expected to be preserved in an increasingly fast-paced and digital communication era.
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2025 |
Edukasi Makanan Sehat dengan Metode Bercerita pada Anak Usia Dini
(Esti Nur Janah, Siti Fatimah, Adinda Alya Sheravina, Renita Juni Yanti Putri Pratam)
DOI : 10.62383/harmoni.v2i3.1794
- Volume: 2,
Issue: 3,
Sitasi : 0 07-Jul-2025
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| Last.02-Aug-2025
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Lack of knowledge about nutrition makes children buy food without knowing whether the food contains sufficient nutrition or not. In fact, food has an important role in children's growth and development because it is the main builder of growth and development. Nutrition education is very much needed to improve children's knowledge and behavior. The storytelling method is one of the educational methods that can be used in an effort to teach students a healthy lifestyle, including about healthy food. The purpose of this community service is to increase students' knowledge about healthy food by using the storytelling method so that children are expected to behave healthily by consuming healthy food and snacks. Community service was carried out at Bambini School Paguyangan with 19 students aged 3-6 years. The activity went well, there was an increase in children's knowledge about healthy food and participants were very enthusiastic in answering questions. Healthy food education can also prevent students from buying snacks carelessly and choosing healthy foods. Healthy food education regarding the selection of healthy foods is expected to create a healthier generation.
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2025 |
Pengembangan Media Pembelajaran Bahasa Indonesia Berbasis Video Animasi pada Materi Teks Deskripsi Kelas VII MTs Swasta Darul Ulum Budi Agung
(Fatimah Azzahra Dalimunthe, Tri Indah Kusumawati, Budiman Budiman)
DOI : 10.61132/arjuna.v3i5.2274
- Volume: 3,
Issue: 5,
Sitasi : 0 07-Jul-2025
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This study was conducted under the title “Development of Indonesian Language Learning Media Based on Animated Videos for Grade VII MTs Swasta Darul Ulum Budi Agung Descriptive Text Material,” which was motivated by low student motivation and understanding of descriptive text lessons. This situation occurred because attractive and interactive learning media were rarely used, causing students to tend to be passive in the learning process. The research methodology employed the Research and Development (R&D) method using the ADDIE development model, which includes Analysis, Design, Development, Implementation, and Evaluation. The research population consisted of students at Darul Ulum Budi Agung Private Islamic Junior High School, with a sample size of 30 students in the experimental group and 30 students in the control group. Data collection was conducted using interviews, tests, and questionnaires. Validation was provided by experts in the fields of content, media, and language. This study shows that the use of educational media in the form of animated videos falls under the category of highly suitable for use, both in terms of content and presentation. This media is capable of enhancing students' learning motivation, clarifying their understanding of descriptive text concepts, and creating a more engaging and interactive learning environment. In other words, the use of animated videos can serve as an innovative solution as a learning medium for Indonesian language, particularly descriptive text material, to improve the quality of education at MTs Swasta Darul Ulum Budi Agung.
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2025 |
Analisis Altman Z-Score sebagai Alat Prediksi Dini Kebangkrutan
(Apriana Anggreini Bangun, Ratna Susilowati, Nazhwa Aura Fatimah)
DOI : 10.55606/jebaku.v5i2.5420
- Volume: 5,
Issue: 2,
Sitasi : 0 30-Jun-2025
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| Last.11-Aug-2025
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The textile and textile products (TPT) industry is one of the strategic sectors in the Indonesian economy with a significant contribution to Gross Domestic Product (GDP), employment, and national exports. In the first quarter of 2024, the manufacturing industry sector contributed 19.28% to national GDP, with the textile and apparel sub-sectors showing growth of 5.90% and 2.64% respectively year-on-year (yoy). However, this sector faces challenges in the form of global competition, illegal imports, and declining export volumes, which in 2023 reached their lowest point in the last nine years with a decline of 2.43%. In response, the government has tightened import policies, provided incentives, and reformed investment policies to attract more domestic and foreign investment. With these efforts, the TPT industry remains an important pillar of the national economy, although it requires further strategies to face challenges and ensure its sustainability. The type of data used in this study is secondary data that is quantitative in nature. The data needed is the annual financial report of PT ABC Tekstil Tbk from 2020-2024. The model used in this study is the Altman Z-Score model. This method is used to predict the risk of bankruptcy in a company. From the results of this study, it can be concluded that the analysis using the Altman Z-Score method at PT Sri Rejeki Isman Tbk, for the period 2020-2024 is in an unhealthy condition or in a Distress Zone condition and has quite serious financial problems.
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2025 |
Efektivitas Pengelolaan Barang Publik dalam Meningkatkan Kualitas Pelayanan Publik di Indonesia
(Fadila Putri, Fatimah Hafni Simanjuntak, Nadra Syahira Putri, Ahmad Wahyudi Zein)
DOI : 10.55606/jimek.v5i2.6242
- Volume: 5,
Issue: 2,
Sitasi : 0 04-Jun-2025
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| Last.11-Aug-2025
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this study aims to analyze the effectiveness of the management of public goods in improving the quality of public services in Indonesia. Public goods have nonrivalry and nonexcludability characteristics, which means it can be used by many people simultaneously without reducing mutual benefits, and cannot exclude anyone from its use. This study uses a qualitative descriptive method with a literature study approach, reviewing economic theories and public policies and national regulations related to public services. The results showed that good public goods management, such as infrastructure and basic services provided by the state, contributed directly to the effectiveness and quality of services to the community. However, there are still challenges in the form of limited resources, lack of supervision, and not optimal utilization of public assets. Therefore, increasing governance and strengthening of regulations is crucial in realizing equitable, quality and sustainable public services.
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2025 |
Pengembangan Sistem Informasi Manajemen Sekolah Berbasis Web untuk Meningkatkan Efisiensi Administrasi Pendidikan
(Eka Indah Wahyuni, Fatimah Muthmainnah, Bintang Permana, Tulas Novalima)
DOI : 10.61132/uranus.v3i2.802
- Volume: 3,
Issue: 2,
Sitasi : 0 03-Jun-2025
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| Last.08-Aug-2025
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This research aims to develop a web-based school management information system that can improve the efficiency of education administration. In today's digital era, many schools face challenges in effective data and information management. This research uses a Systematic Literature Review (SLR) approach to identify and analyze relevant literature related to the development of web-based school management information systems. The results showed that the development of a web-based school management information system is generally able to improve the efficiency and effectiveness of education administration management, starting from data processing of students, teachers, finances, to reporting. The system supports transparency, speed of access and accuracy of information within the school environment. Although the results show consistent benefits, this research still has limitations in the number of sources and a relatively narrow study, so a broader and more in-depth follow-up study is needed.
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2025 |
Pengembangan Kreativitas Melalui Seni Gerak Tari pada Anak Usia Dini
(Hilda Zahra Lubis, Rika Nazwa Sabila, Fatimah Fatimah, Ika Holpiana Sari Marbun, Nur Rizkiya Makhfiro Nst)
DOI : 10.61132/inpaud.v2i3.342
- Volume: 2,
Issue: 3,
Sitasi : 0 02-Jun-2025
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| Last.06-Aug-2025
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This research aims to examine the impact of dance movement art learning on the development of creativity, motor skills, and social-emotional wellbeing in preschool children (ages 4-6). The study employs a descriptive qualitative method with a subject group of 28 children from TK Harapan Bunda, Jakarta. Data was collected through participatory observation, interviews with teachers and parents, and documentation of the learning process over 6 months. The findings indicate that the implementation of dance movement art learning with a thematic approach and free movement exploration can: (1) enhance children's expressive ability and creativity in creating movement variations, (2) significantly develop both gross and fine motor skills, (3) improve teamwork skills and social spatial awareness, and (4) help children express emotions constructively. This research recommends the importance of integrating dance movement art into the early childhood education curriculum with an approach that emphasizes freedom of expression and creative exploration.
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2025 |