Implementasi Strategi Pemasaran UMKM Pempek Palembang FC Melalui Media Sosial Instagram
(Daniel Antonius Wijaya, Daniel Antonius Wijaya, Devita Sari, Astriani Astriani, Aidil Ramadhani, Dian Renita Andiani, David Fernando, Tiara Fitari)
DOI : 10.58192/wawasan.v3i1.2716
- Volume: 3,
Issue: 1,
Sitasi : 0 16-Dec-2024
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| Last.22-Jul-2025
Abstrak:
This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and observations to explore the problems and solutions faced. The results show that the creation of social media accounts, creative content development, and consistency in uploading can increase visibility and sales. Through digital marketing strategies, Pempek Palembang FC can reach a wider market, build a customer community, and increase competitiveness in the digital era.
Keywords: Pempek Palembang FC, MSME, marketing strategy, social media, Instagram, digital marketing.
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2024 |
Strategi Fintech Syari'ah di Toko Elektronik Sunanti
(Rita Hernawati)
DOI : 10.58192/wawasan.v3i1.2775
- Volume: 3,
Issue: 1,
Sitasi : 0 12-Dec-2024
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| Last.22-Jul-2025
Abstrak:
Sharia fintech is a technology-based financial solution that integrates sharia principles, such as the prohibition of usury, gharar, and maisir. The use of sharia fintech in Indonesia is growing, especially in supporting micro, small, and medium enterprises (MSMEs). Sunanti Electronics Store, which serves the majority of Muslim consumers, has the potential to utilize sharia fintech to increase its sales. This study aims to analyze the strategy of implementing sharia fintech in increasing sales at Sunanti Electronics Store. The method used is a descriptive-analytical approach with literature reviews and secondary data. The results of the study indicate that the implementation of sharia fintech through the murabahah financing scheme, sharia e-wallet, and sharia crowdfunding can increase customer loyalty, expand market reach, and create operational efficiency. However, the challenges faced include the lack of sharia financial literacy and limited digital infrastructure. For this reason, cooperation with sharia fintech providers and education for consumers are needed so that this implementation can run optimally. Sharia fintech is not only a transaction tool, but also an effective business strategy to increase competitiveness and business growth based on Islamic values.
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2024 |
Telaah Metafisik Ritual Dolop Dalam Masyarakat Dayak Agabag
(Satria Satria, Viktorius Siga, Bernardus Subang Hayong, Laurensius Anselmus Wae Woda)
DOI : 10.62383/wissen.v3i1.502
- Volume: 3,
Issue: 1,
Sitasi : 0 11-Dec-2024
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| Last.24-Jul-2025
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In the effort to explore the true dimensions of life, humans should not focus solely on the empirical and a priori levels. To achieve a deeper understanding, one must free oneself from all forms of attachment to things that are empirical and a priori. Deep reflection is necessary so that the fundamental principles can be discovered, leading to a more essential understanding of reality.
This paper aims to analyze the metaphysical dimension contained within the dolop ritual. The findings of this study show that metaphysical reflection can overcome the limited view of reality that is apparent on the surface, which often feels "real" but is actually deceptive. Unknowingly, such views fall into the ideological realm that restricts and binds, causing humans to become trapped in the sacralization of space, time, and place that color the Kasada ritual ceremony.
Based on these findings, the study of the metaphysical dimension continues by delving deeper into the existence and meaning of the symbols present. This exploration ultimately concludes that the metaphysical dimension in the dolop ritual of the Dayak Agabag community is, in fact, a representation or miniature of life itself. This ritual is not merely a ceremony, but a broader representation of life that must be understood in a deeper context.
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2024 |
Perkembangan Pasar Modal Syariah di Indonesia: Potensi, Tantangan, dan Regulasi dalam Investasi Berbasis Syariah
(Dini Selasi, Rita Hernawati)
DOI : 10.58192/ebismen.v3i4.2743
- Volume: 3,
Issue: 4,
Sitasi : 0 09-Dec-2024
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| Last.22-Jul-2025
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One of the most important instruments in economics is the sharia market which offers alternative investment options in accordance with Islamic sharia principles. The purpose of this study is to explain the concept of the Indonesian sharia market, the mechanisms involved, and the potential and challenges faced during its development. The method used in this study is a literature study using qualitative descriptive analysis, namely analyzing various factors, laws, and current developments related to the sharia market. The findings of this study indicate that the Indonesian sharia market has experienced significant growth due to stricter regulations from the Financial Services Authority (OJK) and the National Sharia Council-Indonesian Ulema Council (DSN-MUI). However, there are still several problems in this market, such as the lack of public understanding of sharia principles and gaps in available sharia products. Nevertheless, the Indonesian sharia capital market has a lot of potential, including the ability to increase public awareness of sharia investment and the various investment products available.
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2024 |
Pengaruh Motivasi Belajar terhadap Hasil Belajar Siswa Setingkat Madrasah Ibtidaiyah
(Nur Aniqa Pernaningtik, Didit Darmawan)
DOI : 10.58192/sidu.v3i4.2760
- Volume: 3,
Issue: 4,
Sitasi : 0 09-Dec-2024
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| Last.22-Jul-2025
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This literature study examines the influence of learning motivation on learning outcomes in various elementary schools of the same level. Learning motivation is a dominant factor in achieving learning outcomes. Teaching and learning activities really need motivation. Motivation can function as a driver to achieve good results. A person will do an activity because of motivation in him/herself. High motivation in learning will achieve optimal results. This study applies the literature review method through the analysis of various relevant scientific sources. The results of the study revealed that student learning motivation has a significant influence on student learning outcomes. The influence of motivation has an important role because motivation is very much needed in the learning process of students to support them in acting in order to achieve the learning goals they want to achieve. Teachers are expected to continue to create and maintain an environment that supports student learning motivation in order to achieve maximum learning outcomes.
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2024 |
Implementas Penguatan Nilai-Nilai Ketuhanan Yang Maha Esa dalam Kehidupan Sehari-Hari di SD Inpres Lasiana
(Maria T. L. Ruma, Yulsy M. Nittle, Hinda Susana Nenobais, Clara Dian Mbejo Mbipi, Kevin Fernandes KLau, Yulianty Ully, Jeklina Hoar Kehi)
DOI : 10.62951/dinsos.v1i4.849
- Volume: 1,
Issue: 4,
Sitasi : 0 04-Dec-2024
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| Last.27-Jul-2025
Abstrak:
Implementation is an activity or action to carry out a plan that has been made in detail to achieve a goal. The word implementation comes from English, namely to implement, which means to implement. One of the implementations that needs to be applied to the nation's children from an early age is the implementation of strengthening the values ??of the Almighty God in everyday life, which is very important for building national character, by understanding and practicing it. With these values, we can create an environment of harmony and mutual respect. Belief in the Almighty is the basis of all religious teachings in Indonesia. This reflects unity and tolerance between religions. By implementing the values ??of the Almighty God, we can prioritize togetherness in diversity.
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2024 |
Perancangan Sistem Kasir pada CV. Athaya menggunakan Unified Modeling Language (UML)
(Michael Fernando Putra S, Siska Narulita)
DOI : 10.51903/pixel.v17i2.2086
- Volume: 17,
Issue: 2,
Sitasi : 0 03-Dec-2024
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| Last.23-Jul-2025
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Pemanfaatan teknologi informasi dalam proses bisnis suatu bidang usaha akan sangat membantu dalam hal pemrosesan transaksi, pengolahan data, analisis data, dan penyimpanan data. Proses bisnis yang masih belum menggunakan teknologi komputer memungkinkan banyak kendala yang terjadi, seperti kesalahan dalam proses pencatatan transaksi, kesalahan dalam proses perhitungan, kesulitan dalam proses penyimpanan dan pengolahan data, kesulitan dalam pembuatan laporan, dan lain sebagainya. CV. Athaya merupakan sebuah usaha retail yang berskala menengah. Dimana saat ini dalam melakukan kegiatan transaksinya masih menggunakan cara manual. Perhitungan yang dilakukan secara manual tentu saja sangat tidak efektif dan efisien. Selain itu, proses yang dilakukan secara manual rentan terjadi kesalahan dalam proses perhitungan, membutuhkan waktu yang lama dalam menyelesaikan transaksi terutama jika ada konsumen yang melakukan pembelian barang dalam jumlah yang banyak, mengalami kesulitan dalam menyusun laporan, mengalami kesulitan dalam proses rekapitulasi data transaksi, rentan terjadi kehilangan data transaksi, dan berbagai kendala atau kesulitan lainnya. Berdasarkan permasalahan tersebut, penelitian yang dilakukan memiliki tujuan untuk membuat rancangan sistem kasir pada CV. Athaya dengan menggunakan diagram UML. Tujuan dari perancangan sistem kasir ini adalah untuk memberikan gambaran mengenai sistem kasir yang akan dibangun kepada pengguna yaitu kasir pada CV. Athaya yang dapat mempermudah proses transaksi yang sedang berjalan, meningkatkan efektifitas dan efisiensi dalam pekerjaan kasir, mempermudah pengolahan data menjadi laporan yang diinginkan oleh pemilik usaha, meminimalisir kesalahan perhitungan, dan membantu dalam proses penyimpanan data.
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2024 |
Marketing Mix Dan Brand Image Terhadap Keputusan Pembelian Kain Tenun Sebagai Upaya Mempertahankan Eksistensi Produk Lokal
(Ovriyadin, Sri Ernawati)
DOI : 10.51903/kompak.v17i2.2074
- Volume: 17,
Issue: 2,
Sitasi : 0 30-Nov-2024
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| Last.23-Jul-2025
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This research aims to determine and analyze the influence of marketing mix and brand image as a marketing strategy. Before marketing activities occur, it is important for business actors, in this case weaving SMEs in Bima City, to know buyer behavior first to know what strategies will be implemented to market woven products. Determining a marketing strategy through a marketing mix that is right on target and increasing the brand image of woven products can increase consumer purchasing decisions as well as an effort to maintain the existence of local products in Bima City. The type of research in this research is quantitative. The method used in this research is an explanatory survey approach, namely through collecting data from respondents. The research instrument used was a questionnaire with a Likert scale containing a list of questions for respondents to answer. The sample in this study amounted to 200 people. Then, to test the research, it was carried out with the help of Smart Partial Least Square (SmartPLS) Software. The research results marketing mix and brand image have a significant influence on the decision to purchase woven fabric as an effort to maintain the existence of local products in Bima City
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2024 |
Implementasi Data Mining Dalam Prediksi Penjualan Sembako Menggunakan Metode Apriori
(Ahmad Wahyu Fernando, Zaehol Fatah)
DOI : 10.59435/jimnu.v2i3.442
- Volume: 2,
Issue: 3,
Sitasi : 0 28-Nov-2024
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| Last.22-Jul-2025
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Data mining membantu mengungkap informasi penting dari data besar untuk mendukung keputusan bisnis. Data mining dengan metode Apriori untuk memprediksi penjualan sembako memiliki tingkat akurasi yang cukup dalam menyelesaikan masalah.. Metode Apriori digunakan untuk menemukan pola produk yang sering dibeli bersama dalam transaksi penjualan sembako di sebuah supermarket. Hasil analisis memberikan wawasan tentang kombinasi produk yang sering dibeli bersamaan, sehingga membantu perencanaan strategi penjualan yang lebih efektif. Apriori terbukti mampu mengidentifikasi aturan asosiasi yang signifikan dan berguna untuk memprediksi pola pembelian di masa depan dan meningkatkan penjualan.
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2024 |
Efektivitas Algoritma Random Forest, XGBoost, dan Logistic Regression dalam Prediksi Penyakit Paru-paru
(Bernardus Septian Cahya Putra, Imam Tahyudin, Bagus Adhi Kusuma, Khairunnisak Nur Isnaini)
DOI : 10.62411/tc.v23i4.11705
- Volume: 23,
Issue: 4,
Sitasi : 0 27-Nov-2024
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| Last.31-Jul-2025
Abstrak:
Penyakit paru-paru, seperti pneumonia dan kanker paru-paru, menjadi masalah kesehatan global dengan tingkat kematian tinggi, terutama dipengaruhi oleh polusi udara, infeksi, dan kebiasaan merokok. Pencegahan dan deteksi dini sangat penting dalam mengurangi dampaknya. Algoritma yang digunakan dalam penelitian ini meliputi Random Forest, XGBoost, dan Logistic Regression. Tujuannya yaitu untuk membandingkan performa tiga algoritma machine learning dalam mengklasifikasikan penyakit paru-paru menggunakan metrik evaluasi seperti, akurasi, presisi, recall, dan F1-score. Setelah hyperparameter tuning, XGBoost menunjukkan hasil terbaik dengan akurasi 94,44%, presisi 94,98%, recall 94,44%, dan F1-score 94,41%, menunjukkan keseimbangan optimal antara presisi dan recall. Random Forest juga memberikan hasil yang sebanding dengan XGBoost dengan akurasi dan presisi yang tinggi. Sementara itu, Logistic Regression menunjukkan keterbatasan dalam menangani data yang kompleks, dengan performa yang lebih rendah pada seluruh metrik evaluasi. Penelitian ini menunjukkan bahwa algoritma berbasis pohon keputusan seperti XGBoost dan Random Forest lebih unggul untuk klasifikasi penyakit paru-paru, menjadikannya metode yang lebih andal untuk mendukung deteksi dini penyakit ini.
Kata kunci: Hyperparameter Tuning, Logistic Regression, Penyakit Paru-paru, Random Forest, XGBoost.
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2024 |