Pengaruh Cita Rasa dan Word Of Mouth terhadap Keputusan Pembelian pada Rumah Makan Dieng Prabumulih
(Yudi Tusri, Yogy Ikhvansatriyo, Chairani Adelina, Angga Wibowo Gultom)
DOI : 10.55606/jebaku.v5i2.5423
- Volume: 5,
Issue: 2,
Sitasi : 0 30-Jun-2025
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| Last.13-Aug-2025
Abstrak:
This study aims to examine the partial and simultaneous effects of taste and word of mouth on purchasing decisions at Rumah Makan Dieng Prabumulih. The sample consisted of 100 respondents who are customers of Rumah Makan Dieng Prabumulih. This research employed a quantitative method with a descriptive approach using questionnaires as the primary data collection tool. The data were analyzed using multiple linear regression with SPSS version 26. The statistical test results indicate that the taste variable has a positive and significant partial effect on purchasing decisions, with a t-value of 4.265 greater than the t-table value of 1.661 and a significance level of 0.000 < 0.05. Similarly, the word of mouth variable has a positive and significant partial effect on purchasing decisions, with a t-value of 4.455 > 1.661 and a significance level of 0.000 < 0.05. Simultaneously, the taste and word of mouth variables have a positive and significant effect on purchasing decisions, with an F-value of 56.467 > 3.09 and a significance level of 0.000 < 0.05. The coefficient of determination (Adjusted R Square) is 0.528, indicating that 52.8% of purchasing decisions are influenced by taste and word of mouth, while the remaining 47.2% are influenced by other factors such as price, location, and so on.
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2025 |
Menumbuhkan Jiwa Wirausaha Di Kalangan Generasi Muda Binaan SOS Children’s Village Banda Aceh
(Rizki Ramadhan, Sri Rani Fauziah, Totok Rudianto, Rismadi Rismadi, Mutia Arfiani, Dewi Maya Sari, Emilda Kadriyani, Naria Fitriani, Fahmi Sara)
DOI : 10.26623/ji2e.v2i2.11990
- Volume: 2,
Issue: 2,
Sitasi : 0 30-Jun-2025
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| Last.09-Jul-2025
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Kegiatan pengabdian masyarakat ini bertujuan untuk membangun jiwa kewirausahaan pada 30 remaja binaan SOS Children's Village Banda Aceh melalui program pelatihan intensif satu hari. Pelaksanaan kegiatan menggunakan pendekatan partisipatif yang menggabungkan metode ceramah interaktif dan workshop keterampilan praktis, dengan materi utama berupa motivasi kewirausahaan dan pengenalan peluang usaha. Hasil evaluasi menunjukkan keberhasilan program dalam meningkatkan motivasi peserta, dimana 90% remaja menyatakan antusiasme tinggi untuk memulai usaha mandiri setelah mengikuti pelatihan. Namun demikian, teridentifikasi beberapa kendala utama seperti kurangnya pemahaman dasar tentang mekanisme berusaha, keraguan akan kemampuan diri, serta kebingungan dalam menentukan langkah awal memulai bisnis. Faktor pendukung utama adalah semangat dan keterlibatan aktif peserta selama proses pelatihan. Program ini berhasil memperkenalkan berbagai peluang usaha potensial seperti usaha kuliner rumahan, jasa fotografi kreatif, serta kerajinan tangan berbahan lokal. Temuan ini mengindikasikan bahwa meskipun motivasi telah berhasil dibangun, diperlukan pendampingan lebih lanjut untuk mengkonversi semangat tersebut menjadi aksi nyata. Untuk kegiatan serupa di masa depan, disarankan untuk mengembangkan program lanjutan berupa pendampingan intensif, akses permodalan, serta pembentukan jejaring usaha guna memastikan keberlanjutan usaha yang dirintis peserta. Hasil program ini memberikan kontribusi penting dalam pengembangan model pembinaan kewirausahaan bagi remaja marginal.
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2025 |
Implementasi Sistem Penjaminan Mutu Internal (SPMI) dalam Meningkatkan Mutu Pendidikan di Sekolah
(Sherwina Ranisa, Ahmad Suriansyah, Ratna Purwanti)
DOI : 10.55606/jimak.v4i2.4657
- Volume: 4,
Issue: 2,
Sitasi : 0 26-Jun-2025
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| Last.13-Aug-2025
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This study aims to explore the implementation of the Internal Quality Assurance System (SPMI) in improving the quality of education at SMAN 1 Jejangkit. A qualitative descriptive approach was used, with data collected through interviews, observations, and documentation. The results show that SPMI is implemented through five key cycles: setting standards, implementation, evaluation, control, and improvement. Strong school leadership, active participation from all school members, and the development of a quality culture support its success. Despite challenges such as limited resources and adapting to policy and technological changes, SPMI has had a positive impact on teaching quality, teacher competence, and compliance with national education standards. The study recommends enhancing digital integration and developing innovative, future-oriented curricula.
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2025 |
Sarasehan Orang Tua Anak PPA Musa Bijak Bermedia Sosial
(Indirani Wauran, Oliviani Yanto)
DOI : 10.24246/jms.v5i22024p130-139
- Volume: 5,
Issue: 2,
Sitasi : 0 24-Jun-2025
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| Last.17-Jul-2025
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Penggunaan media sosial oleh anak merupakan tindakan yang perlu mendapat pengawasan dari orang tua. Media sosial sejatinya dapat mendukung sektor pendidikan pada anak. Namun tak jarang tindakan anak dalam media sosial secara tidak sadar dapat dijustifikasi sebagai pelanggaran hukum. Oleh karena itu penting untuk dilakukan sosialisasi kepada para orang tua mengenai bijak dalam menggunakan media sosial. Selain itu, melalui sosialisasi ini juga akan memberikan pemahaman kepada orang tua mengenai pengaturan yang terkait dengan aktivitas dalam media sosial. Dengan adanya pemahaman tersebut menjadi bekal bagi orang tua untuk mengawasi anaknya. Metode yang digunakan dalam kegiatan ini adalah presentasi dan tanya jawab. Melalui kegiatan ini memberi manfaat kepada orang tua berupa pemahaman akan adanya pelanggaran-pelanggaran dalam penggunaan media sosial yang dapat menjerat anak sekaligus mengingatkan orang tua akan tanggung jawabnya dalam mengawasi anak khususnya dalam penggunaan media sosial.
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2025 |
Perkembangan Musik Campursari di Yogyakarta tahun 1990-2019: Dari Manthous hingga Didi Kempot
(Puspita Uci Maharani, Ibnu Sodiq)
DOI : 10.55606/inovasi.v4i1.4388
- Volume: 4,
Issue: 1,
Sitasi : 0 24-Jun-2025
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| Last.13-Aug-2025
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Campursari music is a form of fusion between traditional Javanese music and modern music that has developed rapidly in Yogyakarta since the 1990s. This genre is a symbol of cultural acculturation through musical innovation that is able to bridge local values and developments in the era. This study uses a historical research method with four stages, namely: heuristics (collecting sources), verification (criticizing sources), interpretation (interpreting the meaning of historical data), and historiography (writing history). The focus of the research is directed at the role of important figures such as Manthous and Didi Kempot in shaping and developing the characteristics of Campursari during the period 1990–2019. Manthous introduced Campursari by combining elements of gamelan and Javanese langgam, and maintaining typical musical structures such as pelog, slendro, and tembang macapat. Meanwhile, Didi Kempot presents a new color with a pop-keroncong-dangdut style that is more flexible, emotional, and popular, especially among the younger generation. The differences in the use of instruments, lyrical themes, and musical approaches show the transformation of Campursari from traditional roots to the contemporary realm. Campursari's popularity has increased through mass media and fan communities such as "Sobat Ambyar", which make this genre not only as entertainment, but also as a form of expression of cultural identity. The continuity of Manthous and Didi Kempot's work shows that Campursari is able to adapt, survive, and remain relevant in the modern Indonesian music landscape.
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2025 |
Zakat, Infaq, dan Wakaf: Instrumen Distribusi Kekayaan dalam Ekonomi Mikro Islam
(Nabila Putri Wirani, Zhafira Syaifani Siregar)
DOI : 10.61132/nuansa.v3i3.1956
- Volume: 3,
Issue: 3,
Sitasi : 0 23-Jun-2025
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| Last.06-Aug-2025
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Economic distribution is one of the important topics in Islamic economics because it is related to the equality and welfare of the community. This article discusses distribution instruments from the point of view of capitalist and Islamic economics. Capitalism popularized by Adam Smith emphasized individual freedom in asset ownership, but it often led to inequality and poverty. In contrast, Islamic economics emphasizes justice and the equitable distribution of wealth according to religious principles. This study uses a qualitative descriptive method with a literature review. This research reaches the conclusion that an Islamic economic system should be established, which emphasizes the value of justice in property as well as human freedoms and actions in accordance with religious teachings.
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2025 |
Pengaruh Financial Literacy, Penggunaan Investment Platform, dan Herding Behaviour Terhadap Keputusan Investasi pada Generasi Z di Jabodetabek
(Mutia Maharani, Erika Takidah, Achmad Fauzi)
DOI : 10.55606/jurimbik.v5i2.1152
- Volume: 5,
Issue: 2,
Sitasi : 0 22-Jun-2025
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| Last.13-Aug-2025
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This study aims to determine the influence of financial literacy, use of investment platforms, and herding behaviour on investment decisions among Generation Z in Jabodetabek. The method used in this research is a quantitative approach through instrument testing, classical assumption testing, hypothesis testing, and multiple linear regression analysis using SPSS 26. The accessible population in this study consists of 255 students, with a research sample of 156 students selected using proportionate stratified random sampling. The data used in this research is primary data obtained through questionnaires distributed via Google Forms. The results of the study conclude that: (1) the financial literacy variable has a positive effect on investment decisions; (2) the use of investment platform variable has a positive effect on investment decisions; (3) the herding behaviour variable has a positive effect on investment decisions; (4) the variables financial literacy, use of investment platform, and herding behaviour have a simultaneous influence on investment decisions.
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2025 |
INTEGRASI TAJHIZUL MAYIT DALAM KURIKULUM EKSTRAKULIKULER SEBAGAI UPAYA PENGUATAN PENDIDIKAN KARAKTER ISLAMI
(Syamsiah Depalina Siregar, Fatwa Aulia Lubis, Heri Syofyan, Aswar Anas Lubis, Ainun Adilah Dly, Aisyah Hairani, Nurjamilah Nurjamilah, Nur Jannah Pulungan)
DOI : 10.69714/as1vbs77
- Volume: 2,
Issue: 3,
Sitasi : 0 21-Jun-2025
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| Last.30-Jul-2025
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The care of the dead in Islam is a fardhu kifayah obligation that every Muslim must know. However, awareness and understanding of the procedures of Tajhizul Mayit is still limited, especially among students. This study aims to integrate Tajhizul Mayit learning into the extracurricular curriculum at SMK Negeri 1 Panyabungan through lecture, demonstration, and hands-on practice methods. This activity involved 27 learners with an approach of initial observation, program design, and competency evaluation. The results showed that students experienced an increase in understanding and skills in taking care of the dead according to the guidance of Islamic law. In addition, this program also forms Islamic character, increases empathy, and social care of students. Although there were obstacles such as the lack of availability of practical tools, collaboration efforts with donors and social institutions succeeded in overcoming these obstacles. Positive responses from students and school administrators indicate that this program deserves to be a permanent part of extracurricular activities to increase the awareness and readiness of the younger generation in carrying out religious social responsibilities.
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2025 |
Pengaruh Store Layout dan Motivasi Rasional terhadap Keputusan Pembelian Konsumen di Toko Abu Rohmah
(Andara Selviranih, Siti Aidini Khoerunnisa, Hilda Sapitri, Ibnu Muhammad Sabilli, Muhammad Syehan, Nurul Aulia Fitriani)
DOI : 10.55606/jupsim.v4i2.4541
- Volume: 4,
Issue: 2,
Sitasi : 0 21-Jun-2025
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| Last.11-Aug-2025
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The purpose of this study is to investigate how customers' purchasing decisions at Abu Rohmah Store are influenced by store layout and rational motivation. The study uses a quantitative survey approach, gathering information from 50 respondents via questionnaires. Multiple linear regression analysis was used to examine the gathered data. The results indicate that store layout has a significant effect on consumers' purchasing decisions, with a regression coefficient of 0.814. Furthermore, customers' rational motivation is also significantly influenced by store layout, as evidenced by the regression coefficient of 0.347. According to the coefficient of determination, 64% of the variation in consumers' purchase decisions can be explained by these two variables. These results aid in the creation of marketing plans and the enhancement of offerings in the neighborhood retail industry.
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2025 |
Strategi Manajemen dalam Mempercepat Kelayakan Klaim JKN/BPJS di Rumah Sakit Restu Ibu Balikpapan
(Tri Hardining Prawestirini, Erliany Syaodih, Mira Veranita)
DOI : 10.55606/jurrikes.v4i2.5666
- Volume: 4,
Issue: 2,
Sitasi : 0 20-Jun-2025
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| Last.13-Aug-2025
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Healthcare financing for patients covered by BPJS Kesehatan in hospitals is carried out through a claims mechanism. Delayed BPJS Kesehatan claims represent a critical issue within the healthcare service context in Indonesia. The aim of this study is to identify management strategies that can expedite the eligibility of BPJS Kesehatan claims at Restu Ibu Hospital in Balikpapan. This research is conducted using a descriptive qualitative approach, with data collection through interviews and Focus Group Discussions (FGD). The informants consisted of one doctor, three coders, and one verifier. The study begins by identifying the claim service system situation, focusing on both internal aspects (Strengths and Weaknesses) and external aspects (opportunities and Threats), also known as SWOT analysis. This study identifies several strategies, including: 1) Enhancing the competence of staff and medical personnel through regular training; 2) Developing a more advanced and integrated information system; 3) Improving communication with BPJS Kesehatan; 4) Improving documentation and data verification; and 5) Strengthening coordination with relevant units.
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2025 |