Rapid technological advancements, coupled with the establishment of e-commerce businesses in Indonesia, resulted in the emergence of a new marketing phenomenon or event, namely online marketing. The primary goal of this research was to ascertain the effect of advertising appeal, celebrity endorser, and online word of mouth on Shopee e-commerce purchase decisions (Shopee e-commerce user case study, Mojokerto, Mayjen Sungkono University).Non-probability sampling and target sampling are two sampling techniques. Mayjen Sungkono Mojokerto, a college student who used Shopee, participated in the study by providing 100 responses. To collect data, Likert surveys were used. Multiple linear model was used to assess the data in this study, as well as a rability test, a validity test a hypotesis test, and a classical hypothesis test. According to the test results, celebrity speakers, advertising attractiveness, and e-WOM all have a statistically significant positive effect on variable purchase decisions. Simultaneous regression analysis (test f) demonstrates that all examined uncorrelated (free) variables have a statistically significant impact on correlated (bound) purchase decisions.

The purpose of this study was to determine the effect of work discipline and the quality  of work motivation on employee performance at PT. BUMI PESONA KAHYANGAN. In this  study, we analyzed literature and journal data, then measured it by making a questionnaire in  closed questions, namely a questionnaire that had the answers provided. This study will show Work Discipline (X1) and Work Motivation (X2). The object of this research is Employee  Performance (Y) and the sample is 36 employees. The method used in this research is  quantitative and qualitative methods

Pengunaan website sebagai media massa sudah jamak dilakukan oleh organisasi atau perusahaan sebagai sarana informasi. Pengurus Besar Nahdlatul Ulama (PBNU) sebagai salah satu organisasi islam memiliki situs bernama NU Online yang beralamatkan www.nu.or.id yang memberikan layanan informasi sosial kemasyarakatan serta layanan keagamaan yang moderat kepada masyarakat, dan terutama kepada warga Nahdlatul Ulama (NU). Meski diklaim oleh PBNU sebagai situs web keislaman nomor satu di Indonesia berdasarkan situs pemeringkat web dengan kunjungan 3,19 juta dalam enam bulan terakhir, namun jumlah tersebut tidak menjangkau seluruh warga NU di Indonesia yang berjumlah 49,5 persen atau 108 juta orang dari jumlah penduduk muslim Indonesia yang berjumlah 229 juta orang. Penelitan ini dilakukan untuk mengukur kualitas website NU Online apakah sudah diterima dengan baik atau tidak dengan menggunakan metode Webqual 4.0 sebagai instrument untuk menilai kualitas suatu website dari sudut pandang pengguna akhir. Dalam penelitian metode Webqual 4.0 yang telah dimodifikasi dengan menambahkan dimensi kepuasan pengguna dengan tiga dimensi utama yaitu dimensi kegunaan (usability), kualitas informasi (information quality), kualitas interaksi (interaction quality), dan kepuasan pengguna (overall impression). Penelitian dilakukan dengan menggunakan kuesioner secara online dengan melibatkan 92 Responden dan 23 pertanyaan. Hasil yang diperoleh dalam penelitian website Nu Online sangat baik atau sangat puas. 

This study aims to analyze the effect of competence and compensation on employee performance with work motivation as a mediating variable at the Environmental Service Office of Mojokerto City. The research method used is quantitative with an explanatory approach. Data was collected through a survey using questionnaires completed by 81 employees as respondents. The analysis technique used is path analysis with the help of SPSS 22. The results show that competence has a significant effect on employee performance (? = 0.410; p < 0.001) and a significant effect on work motivation (? = 0.407; p < 0.001). Work motivation also significantly affects employee performance (? = 0.271; p = 0.008). Meanwhile, compensation does not have a direct effect on employee performance (? = 0.116; p = 0.215) but has an indirect effect through work motivation (? = 0.145; p = 0.166). Path analysis shows that competence has a total effect of 0.577 on employee performance, while compensation has a total effect of 0.133. The implications of this study indicate that increasing employee competence can enhance motivation and performance, while the compensation system needs to be adjusted to be more effective in improving employee productivity.

The purpose of this research is to find out the creative thinking disposition of elementary school students in mathematics based on their gender group. The research design used is a descriptive qualitative method. Based on the results of the study, it can be concluded that boys have a high mathematical creative thinking disposition and positive perceptions, boys and girls have the same high mathematical creative thinking disposition and moderate perception, in the category of moderate mathematical disposition and moderate perception, students fewer boys than girls. In male students, moderate mathematical creative thinking disposition and negative perceptions have more numbers than in female students. Furthermore, students who have a low creative thinking disposition and moderate perception are only boys. Students who have low mathematical creative thinking disposition and negative perceptions are only female students. The level of disposition and perception is very influential in the process of learning mathematics. Children who have a high mathematical creative thinking disposition and high perception certainly have a better enthusiasm for learning mathematics than other categories,

Situasi pandemi COVID-19 yang melanda Indonesia kini menjadi salah satu faktor yang melahirkan berbagai macam komunitas berbasis online. Salah satunya adalah komunitas Sinergi Solutif yang merupakan komunitas sosial berbasis online yang berkecimpung di bidang pendidikan, ekonomi, dan politik di Indonesia. Pada analisis ini, analis memilih Sinergi Solutif karena ketertarikan analis terhadap fokus dari komunitas Sinergi Solutif. Tujuan analis meneliti komunitas Sinergi Solutif adalah untuk mengetahui bagaimana berjalannya komunikasi dalam komunitas yang berjalan dengan basis online. Dalam menganalisis digunakan metode Participatory Action Research (PAR), dimana analis berpartisipasi langsung dengan bergabung menjadi anggota volunteer komunitas. Analisis ini mencakup analisis geografis, demografis, mata pencaharian, sejarah, struktur, stakeholder, serta analisis masalah dan tujuan.Abstrak: Situasi pandemi COVID-19 yang melanda Indonesia kini menjadi salah satu faktor yang melahirkan berbagai macam komunitas berbasis online. Salah satunya adalah komunitas Sinergi Solutif yang merupakan komunitas sosial berbasis online yang berkecimpung di bidang pendidikan, ekonomi, dan politik di Indonesia. Pada analisis ini, analis memilih Sinergi Solutif karena ketertarikan analis terhadap fokus dari komunitas Sinergi Solutif. Tujuan analis meneliti komunitas Sinergi Solutif adalah untuk mengetahui bagaimana berjalannya komunikasi dalam komunitas yang berjalan dengan basis online. Dalam menganalisis digunakan metode Participatory Action Research (PAR), dimana analis berpartisipasi langsung dengan bergabung menjadi anggota volunteer komunitas. Analisis ini mencakup analisis geografis, demografis, mata pencaharian, sejarah, struktur, stakeholder, serta analisis masalah dan tujuan.  Kata Kunci: Komunitas Online, Sinergi Solutif, Anggota KomunitasAbstrak: Situasi pandemi COVID-19 yang melanda Indonesia kini menjadi salah satu faktor yang melahirkan berbagai macam komunitas berbasis online. Salah satunya adalah komunitas Sinergi Solutif yang merupakan komunitas sosial berbasis online yang berkecimpung di bidang pendidikan, ekonomi, dan politik di Indonesia. Pada analisis ini, analis memilih Sinergi Solutif karena ketertarikan analis terhadap fokus dari komunitas Sinergi Solutif. Tujuan analis meneliti komunitas Sinergi Solutif adalah untuk mengetahui bagaimana berjalannya komunikasi dalam komunitas yang berjalan dengan basis online. Dalam menganalisis digunakan metode Participatory Action Research (PAR), dimana analis berpartisipasi langsung dengan bergabung menjadi anggota volunteer komunitas. Analisis ini mencakup analisis geografis, demografis, mata pencaharian, sejarah, struktur, stakeholder, serta analisis masalah dan tujuan.  Kata Kunci: Komunitas Online, Sinergi Solutif, Anggota KomunitasAbstrak: Situasi pandemi COVID-19 yang melanda Indonesia kini menjadi salah satu faktor yang melahirkan berbagai macam komunitas berbasis online. Salah satunya adalah komunitas Sinergi Solutif yang merupakan komunitas sosial berbasis online yang berkecimpung di bidang pendidikan, ekonomi, dan politik di Indonesia. Pada analisis ini, analis memilih Sinergi Solutif karena ketertarikan analis terhadap fokus dari komunitas Sinergi Solutif. Tujuan analis meneliti komunitas Sinergi Solutif adalah untuk mengetahui bagaimana berjalannya komunikasi dalam komunitas yang berjalan dengan basis online. Dalam menganalisis digunakan metode Participatory Action Research (PAR), dimana analis berpartisipasi langsung dengan bergabung menjadi anggota volunteer komunitas. Analisis ini mencakup analisis geografis, demografis, mata pencaharian, sejarah, struktur, stakeholder, serta analisis masalah dan tujuan.  Kata Kunci: Komunitas Online, Sinergi Solutif, Anggota KomunitasAbstrak: Situasi pandemi COVID-19 yang melanda Indonesia kini menjadi salah satu faktor yang melahirkan berbagai macam komunitas berbasis online. Salah satunya adalah komunitas Sinergi Solutif yang merupakan komunitas sosial berbasis online yang berkecimpung di bidang pendidikan, ekonomi, dan politik di Indonesia. Pada analisis ini, analis memilih Sinergi Solutif karena ketertarikan analis terhadap fokus dari komunitas Sinergi Solutif. Tujuan analis meneliti komunitas Sinergi Solutif adalah untuk mengetahui bagaimana berjalannya komunikasi dalam komunitas yang berjalan dengan basis online. Dalam menganalisis digunakan metode Participatory Action Research (PAR), dimana analis berpartisipasi langsung dengan bergabung menjadi anggota volunteer komunitas. Analisis ini mencakup analisis geografis, demografis, mata pencaharian, sejarah, struktur, stakeholder, serta analisis masalah dan tujuan.  Kata Kunci: Komunitas Online, Sinergi Solutif, Anggota Komunitas      

Telang flower has the potential to inhibit the growth of Candida albicans, Malasezia furfur, Pitosporum ovale, and Aspergilus fumigatus through the kombucha fermentation biotechnology method. The purpose of this study was to determine the antifungal activity of telang flower kombucha at various concentrations of white sugar. The varying concentrations of granulated sugar used in this study were 20%, 30%, and 40% (w/v), each repeated 3 times. The positive control used was kombucha made from green tea. The negative control used was sterile distilled water. The well diffusion method is one of the methods used to test antifungal activity. The fementation of telang flower kombucha has overall antifungal activity. White sugar concentration of 40% kombucha telang flower was the best concentration in inhibiting the growth of fungi as a whole when compared to the concentration of white sugar kombucha telang flower of 20%, 30% and positive and negative controls.

The quality of service at the hotel has a significant impact on guest satisfaction. The higher the quality of service provided, the higher the guest satisfaction. The purpose of this study is to investigate and analyze the impact of quality of service. Quality of service consists of five variables: tangible, reliability, responsiveness, assurance, and empathy, which affect customer satisfaction at X Hotel Gading Serpong. The sample for this study consisted of 125 individuals extracted from the number of guests at the X Hotel Gading Serpong using a random sampling technique. Techniques for collecting data for this study with the questioner. The classical hypothesis test uses the normality test, the multicollinearity test, and the heteroscedasticity test. The data analysis method used in this study is multiple linear regression analysis. Hypothesis test, multiple coefficient of determination analysis (R2). Based on known findings: There is a significant positive effect of quality of service on guest satisfaction at Hotel X Gading Serpon, as shown by the results of multiple linear regression analyzes Y = 0.543 + 0.177 X1 + 0.019X2 + 0.317 X3 + 0.220 X4 + 0.478X5 + e. F-Table of F-Arithmetic (101.126)> F table (2.289) with significance (0.000). The coefficient of determination (R2) has a value of 80.9% and 19.1% is isolated by other factors not included in this regression model.

The purpose of this study was to observe family problems, failures, and selfishness in the film “Nanti Kita Cerita Tentang Hari Ini” by Marchella FP. This film is an adaptation of the novel of the same name and is released in theaters on January 9, 2020. This research was conducted using a qualitative method and contains several values, especially moral values. This study resulted in three findings. First, family is the most important supporter in life. Second, failure is something that cannot be separated from the journey of life that we go through, even failure can be a life lesson so that we can be better in the future. Third, selfishness is a trait that we should not have because this trait can cause negative impacts on ourselves and those around us. This film tells about a family who seems happy but has many secrets. The main character in this film is named " Awan ". After experiencing her first failure, Awan gets acquainted with a man named "Kale". A man who gives new life experiences, about breaking, getting up, falling, growing, missing, and all the fears of humans in general that leads her to know the secrets that occur in her family.

The main problem in this research is to analyze an educational value in the film "Orang Kaya Baru" which contains the values ​​of life in society. In this film, it depicts a family who has a simple life but does not eliminate the sense of togetherness, they are taught to always be grateful and stay happy in that simplicity, besides that there is a moral message that the author wants to convey about a simple family life and then becoming rich. Objective from study this is known dependency moral messages as well as calculation delivered value in the film This study concludes that the educational values contained in the film "Orang Kaya Baru" are a) social values, namely parents who give advice to their children, please help, until the sense of kinship in the film is lost, b) cultural values, namely when eating, give envelopes. At weddings and eating together with family, c) religious values, namely gratitude, always being patient and not forgetting to always give charity, d) moral values, namely always apologizing, being indifferent, being responsible as a family head, being honest and independent, and creating creative ideas in order to have achievements.