PENGARUH RELIABILITY SERVICE, INOVASI PRODUK, BRAND IMAGE, DAN PRICE TERHADAP LOYALITAS PELANGGAN MEDIASI PENINGKATAN MINAT BELI ULANG KONSUMEN PADA THREE TUNGGAL MAKMUR DI BABAT
(Icha Veisha Audria, Afissha Indah Kuswanti, Abid Muhtarom, Mohammad Yaskun, Yunni Rusmawati DJ)
DOI : 10.33366/optima.v8i1.6692
- Volume: 8,
Issue: 1,
Sitasi : 0 30-Jun-2024
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| Last.07-Oct-2025
Abstrak:
Tujuan studi ini adalah untuk mengeksplorasi dampak-dampak dari Reliability Service, Inovasi Produk, Brand Image, dan Price terhadap Loyalitas Pelanggan, serta bagaimana faktor-faktor ini memediasi Peningkatan Minat Beli Ulang Konsumen pada Three Tunggal Makmur Di Babat. Objek penelitian adalah konsumen Three Tunggal Makmur Di Babat, dengan sampel terdiri dari 212 responden. Metode penelitian ini menggunakan data primer dan teknik pengambilan sampel menggunakan rumus slovin. Pendekatan analisis yang digunakan adalah Partial Least Square (PLS) dengan aplikasi SmartPLS Versi 3.0. Hasil penelitian menunjukkan bahwa Reliability Service, Inovasi Produk, Brand Image, dan Price secara positif dan signifikan mempengaruhi Loyalitas Pelanggan. Selain itu, ditemukan bahwa Reliability Service, Inovasi Produk, Brand Image, dan Price juga memiliki efek moderasi terhadap hubungan antara Loyalitas Pelanggan dan Minat Beli Ulang.
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2024 |
ANALISIS PENGARUH DEBT TO EQUITY RATIO (DER) DAN NET PROFIT MARGIN (NPM) TERHADAP RETURN SAHAM PADA PT. HANJAYA MANDALA SAMPOERNA, TBK
(Indah Damayanti, Nafisah Nurulrahmatia)
DOI : 10.69714/p1nzt618
- Volume: 1,
Issue: 3,
Sitasi : 0 29-Jun-2024
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| Last.30-Jul-2025
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This research aims to determine the influence of Debt to equity ratio and Net profit margin partially or simultaneously on stock returns at PT. HM Sampoerna Tbk for 15 years, namely from 2008-2022. This research variable consists of Debt to equity ratio (X1), Net profit margin (X2), and stock returns (Y). The data collection method uses the documentation method. The data analysis method uses multiple linear regression analysis. The results of the F test show that simultaneously the independent variables DER and NPM have a positive and significant effect on stock returns. The results of the t test show that partially: 1) Debt to equity ratio (DER) does not have a partially significant effect on partial stock returns at PT. HM Sampoerna Tbk. 2) Net profit margin (NPM) does not have a partially significant effect on partial stock returns at PT. HM Sampoerna Tbk.
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2024 |
Penerapan Metode Data Mining Market Basket Analysis Terhadap Data Penjualan Produk Pada Toko Iblite Luxury Menggunakan Algoritma Apriori
(Anggi Canita Simanjuntak, Miranda Elisabet Sitanggang, Muhairoh Indah Cahyani, Nita Syahputri)
DOI : 10.62951/bridge.v2i3.106
- Volume: 2,
Issue: 3,
Sitasi : 0 29-Jun-2024
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| Last.27-Jul-2025
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Data mining is a technique to dig up new information from a data warehouse, information is seen as very important and valuable because by mastering information it is easy to achieve a goal, this makes everyone compete to obtain information, as well as in trading businesses such as the Iblite Luxury store. This store is located in Medan close to residents' houses, Sales transaction data will continue to grow, causing data storage to be even larger. Sales transaction data is only used as an archive without being properly utilized. Basically, a dataset has very useful information. Market basket analysis with a priori algorithm is one of the data mining methods that aims to find association patterns based on consumer shopping patterns, so that it can be known what items of goods are purchased in a At the same time, the results of this study found that the highest support and confidence values were Ysl and Chanel with a support value of 50% and confidence of 75%.
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2024 |
PERSEPSI MAHASISWA TERHADAP AKTUALISASI PENDIDIKAN KARAKTER DALAM MATA KULIAH PENDIDIKAN KARAKTER DI IAIN PALANGKA RAYA
(Indah Febrianti, Riscky Edy Prayetno, Reza Purwadi)
DOI : 10.62504/nexus673
- Volume: 1,
Issue: 6,
Sitasi : 0 27-Jun-2024
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| Last.31-Jul-2025
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Pendidikan karakter merupakan usaha mewujudkan individu yang memiliki karakter baik. Pendidikan karakter berperan penting dalam pembentukan karakter individu. Penelitian ini bertujuan untuk menganalisis persepsi mahasiswa tentang aktualisasi pendidikan karakter dalam mata kuliah di IAIN Palangka Raya. Metode yang digunakan adalah metode kualitatif deskriptif. Teknik pengumpulan data dengan observasi dan wawancara. Adapun teknik analisis Miles and Huberman yang terdiri dari langkah pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa persepsi mahasiswa terhadap pendidikan karakter dalam mata kuliah di IAIN Palangka Raya yakni mahasiswa memandang pendidikan karakter sebagai suatu proses mengajar tentang bagaimana cara individu berperilaku yang mana tercakup komponen pengetahuan, tata nilai, dan perilaku sehingga dapat membentuk karakter yang baik bagi individu tersebut. Pendidikan karakter memiliki peranan yang penting dalam membentuk karakter baik bagi mahasiswa. Dalam mata kuliah pendidikan karakter nilai-nilai karakter yang ditanamkan terdiri dari jujur, sopan santun, disiplin, bertanggung jawab, amanah, rasa hormat, keberanian, adil, tekun, setia kawan, integritas, dan kebangsaan yang sesuai dengan nilai ajaran agama. Bentuk pengaktualisasian pendidikan karakter dalam mata kuliah pendidikan karakter yakni dilakukan dengan memberikan contoh permasalahan di dunia nyata maupun dunia maya yang kemudian dihubungkan dengan pendidikan karakter. Pendidikan karakter dinilai efektif dalam meningkatkan karakter mahasiswa.
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2024 |
Development Of Excel-Based (Nawasena) Basic Financial Accounting Learning Media To Improve Learning Outcomes In The Accounting Cycle
(Indah Eka Fitriana, Sukirno Sukirno)
DOI : 10.62951/ijeepa.v1i3.33
- Volume: 1,
Issue: 3,
Sitasi : 0 26-Jun-2024
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| Last.06-Aug-2025
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The problem in this study is the low student learning outcomes on financial accounting cycle material. The type of research was research and development with the ADDIE model. With an experimental trial design using a pre-test - post-test control group design model. The feasibility of the product was tested by media experts, learning practitioners, namely teachers, and media users, namely students. The media was tested on the research subjects, namely students of class X AKL 2 SMK Muhammadiyah Dukun. The data collection instruments used were interview guidelines, expert validation questionnaires, teacher response questionnaires, student response questionnaires, and financial transaction questions. The results of the study show: (1) Basic Financial Accounting Learning Media Product "Nawasena" has been successfully developed to improve student learning outcomes in the accounting cycle; (2) "Nawasena" learning media is assessed as feasible by media experts with a score of 3.8; practitioner teachers 3.6; and students 3.61; (3) Learning media can improve student learning outcomes seen from the difference in gain score results between the control group 0.63 and the experiment which is 0.73.
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2024 |
Audit Sistem Informasi Pelayanan Perpustakaan Binjai Menggunakan Framework Cobit 5
(Yulia Ningsih, Siti Alyunita Mega Lestari, Indah Kelana Sari, Shela Andini)
DOI : 10.62951/modem.v2i3.101
- Volume: 2,
Issue: 3,
Sitasi : 0 26-Jun-2024
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| Last.27-Jul-2025
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The Binjai Library has developed a technology-based information service system to improve service quality for the community. This study aims to audit the information service system of the Binjai Library using the COBIT 5 framework. Based on the analysis, it was found that the information system has not reached the expected target levels in all domains. The average maturity level calculation shows a score of 1.43 or 143%, which is classified as Fully Achieved. Key findings include the near alignment of human resources and IT capabilities with institutional needs, suboptimal innovation in services, and the need for improvement in HR management and communication. This study concludes that the Binjai Library needs to implement improvements and innovations to enhance the performance of the information system and service quality.
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2024 |
Efektivitas Supervisi Kepala Sekolah Dalam Peningkatan Profesionalisme Guru IPS di SMP 16 Seluma
(Nur indah tiara, Bela efelyah, Desy Eka Citra Dewi)
DOI : 10.62383/risoma.v2i4.226
- Volume: 2,
Issue: 4,
Sitasi : 0 26-Jun-2024
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| Last.24-Jul-2025
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Supervision services are provided to schools for the purpose of improving curriculum, learning, and instruction. As a logical consequence of this activity, schools must always be ready to be supervised because the purpose of supervision is clear. Educational problems are easily resolved if schools and principals understand the role and function of supervision. The aim of this research is to find out how effective the principal's supervision is in increasing the professionalism of social science teachers at SMP Negeri 16 Seluma. This research uses qualitative methods, and the respondents consist of school principals, social studies teachers and students. Observation, documentation, and interviews are data collection methods. The results of this research are as follows: 1) The ability of the principal to supervise social studies teachers at SMP Negeri 16 Seluma Regency. The principal must form a supervision team to start the supervision program; working with teachers to improve their competence as teachers; using direct and indirect approaches; and implementing methods, including meetings between principals and teachers. The school principal's professionalism supervision activities to increase the professionalism of social science teachers at SMP Negeri 16 Seluma were quite effective, with an average score of 3.83 and the professionalism of social studies teachers with an average score of 3.31.
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2024 |
Analisis Strategi Pemasaran Produk Perbankan Syariah di Indonesia
(Nur Fajarriah Indah, Nilam Permata Sari, Riska Suainur Sona, Aurelia Agatha)
DOI : 10.61132/jeap.v1i3.251
- Volume: 1,
Issue: 3,
Sitasi : 0 23-Jun-2024
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| Last.06-Aug-2025
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. Sharia banking in Indonesia is present with the principle of Islamic Shariah. Limited products and services, making sharia banking market share grow slowly. Therefore, a marketing strategy is needed that can increase market share, with a transparent strategy. The aim of this research is to find out how marketing strategies are transparent for sharia banking and what challenges sharia banks face in marketing products. Research methods use descriptive qualitative methods with a legal approach. This is done by using the Law as a basis for analyzing research topics. As a result, a transparent marketing strategy is the main strategy in marketing sharia banking products, asit is in line with the principles of Islamic shariah. Besides, the challenge faced by sharia banking is still a lack of awareness of the Islamic community in the economic sphere. One of them is an abai against the presence of conventional bank interest that is a interest.
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2024 |
Analisis Strategi Ekspansi Kopiko (PT. Mayora Indah Tbk) Memasuki Pasar Internasional
(Arfina Sabila, Cindy Dwiana Putri, Nadia Indah Lestari, Lenti Susana Saragih, Aurora Elise Putriku)
DOI : 10.61132/jubid.v1i3.184
- Volume: 1,
Issue: 3,
Sitasi : 0 21-Jun-2024
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| Last.06-Aug-2025
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This research aims to analyze Kopiko's expansion strategy in entering international markets. Kopiko, as a superior coffee candy product from Indonesia, has successfully penetrated more than 80 countries throughout the world. This research uses a qualitative approach with a literacur study method to understand the strategies implemented by Kopiko in achieving global success. Data was obtained through in-depth literature study on the official PT website. Mayora Indah Tbk, analysis of company documents, and related previous research. The research results show that Kopiko's success in the international market is supported by several key factors, namely: (1) product adaptation according to local consumer preferences in each country; (2) effective marketing strategies, including the use of social media, influencers, and engaging advertising campaigns; (3) collaboration with local distributors who have a wide distribution network; (4) continuous product innovation to maintain consumer interest; and (5) consistent product quality. Kopiko also utilizes in-depth market analysis to select target countries with high growth potential. This research concludes that product adaptation and innovation strategies, coupled with careful marketing and strategic distribution cooperation, are the main factors for Kopiko's success in international market expansion. These findings can be a reference for other companies who want to expand their business to the global market
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2024 |
Interaksi Simbolik Dalam komunikasi Antar Generasi: Studi Penggunaan Bahasa Prokem Di Tegalsari, Semarang
(Dzaqy Aqmal Mahardhika, Yofiendi Indah Indainanto, Ami Saptiyono)
DOI : 10.26623/janaloka.v2i1.9411
- Volume: 2,
Issue: 1,
Sitasi : 0 20-Jun-2024
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| Last.09-Jul-2025
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<p>Bahasa Prokem Semarang adalah Bahasa kode yang digunakan oleh kelompok preman dan memiliki persepsi buruk terhadap penggunaan Bahasa tersebut. Masyarakat Semarang sebagian besar tidak mengetahui Bahasa tersebut. Ada satu wilayah di Semarang yaitu daerah sekitar Tegalsari yang masyarakat kalangan tuanya masih menggunakan Bahasa tersebut sebagai Bahasa keseharian. Tujuan melakukan penelitian ini adalah untuk menganalisis penggunaan Bahasa Prokem pada kalangan tua di daerah Tegalsari yang dianggap buruk dengan penelitian kualitatif yang menggunakan strategi penelitian studi kasus karena fenomena yang terjadi hanya pada lokasi tertentu dengan kejadian tertentu. Data didapatkan dari wawancara, observasi, dan dokumentasi. Penelitian ini berlandaskan teori interaksi simbolik milik Blumer yang mana indivdu bertindak dan berperilaku pada suatu objek yang berdasar dari pemaknaan. Hasil yang diperoleh penggunaan Bahasa Prokem Semarang adalah Bahasa akan bermakna buruk jika interaksinya dilakukan dengan buruk namun tidak bagi masyarakat Tegalsari yang membentuk nilai positif dari penggunana Bahasa tersebut sebagai Bahasa keseharian.</p>
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2024 |