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Ntobo Specta is a community service program implemented by students of the Community Service Program (KKN) of the Bima College of Economics (STIE) as an effort to support the development of a creative economy based on local potential in Ntobo Village. Ntobo Village is known as one of the centers of traditional weaving craftsmen who are the main source of income for most of the community. However, promotion and marketing of woven products are still limited, so innovative activities are needed to increase the attractiveness and economic value of local weaving. Ntobo Specta activities are packaged in the form of a bazaar for weaving MSMEs and a fashion show made from typical Ntobo woven fabrics involving elementary, middle, and high school students. This activity aims to introduce Ntobo weaving to the wider community, increase the interest of the younger generation in local culture, and open marketing opportunities for weaving MSMEs. The implementation method is carried out through the stages of coordination, activity preparation, event implementation, and evaluation. The results of the activity show that Ntobo Specta is able to be an effective medium for promoting culture and the creative economy. The enthusiasm of the community and participants has a positive impact on increasing the existence of Ntobo weaving as a superior regional product. Furthermore, this activity also stimulates economic growth in the community by increasing awareness of local woven products and expanding the marketing network for MSMEs. Thus, Ntobo Specta is a form of community empowerment that integrates cultural preservation with strengthening the creative economy based on local wisdom.

This research aims to respond to the complex challenges of the digital era, where students are not only required to develop scientific thinking skills but also to strengthen ethics and character as the primary basis for filtering information and acting wisely in cyberspace. Rapid technological developments are often not directly proportional to the mastery of moral literacy, so the application of Islamic ethical values ​​is crucial to create a balance between intellectual intelligence and good morals. This research aims to examine how combining scientific thinking with Islamic ethics can strengthen students' character, while also identifying effective implementation approaches in contemporary learning environments. The method used is a literature study with descriptive qualitative analysis, involving the review of various literature sources related to scientific thinking, character education, and Islamic ethical principles. The results show that the collaboration between systematic, critical, and objective scientific thinking processes with Islamic ethical values ​​such as honesty, responsibility, and politeness can shape students' mindsets and behaviors that are more moderate, responsible, and ethical in the use of technology. This integration also improves students' ability to carefully assess digital information, make appropriate moral decisions, and avoid deviations in cyberspace. In terms of implications, this research emphasizes the need to develop a curriculum and teaching strategies that structuredly combine cognitive and affective aspects, so that schools can produce a generation that is not only academically superior, but also has a strong, adaptive character and noble morals amidst the unstoppable wave of digital technology development.

This study presents a Systematic Literature Review on Artificial Intelligence (AI) and Natural Language Processing (NLP) applications for customer support automation and digital service optimization. The review follows the PRISMA framework to ensure methodological rigor and transparency, focusing on literature published between 2020 and 2025 from the Scopus database. The findings reveal that AI-driven technologies, including Machine Learning, Deep Learning, and Large Language Models, have significantly improved efficiency, response time, and customer satisfaction in customer support and digital service. Common NLP applications include sentiment analysis, ticket classification, and automated response generation. Among these, hybrid and transformer-based models demonstrate superior accuracy and contextual understanding compared to traditional algorithms. However, several challenges persist, including data quality limitations, privacy and security concerns, algorithmic bias, and linguistic ambiguities such as sarcasm and negation. Moreover, issues related to trust and ethical adoption continue to influence user acceptance of AI systems. This review provides a comprehensive synthesis of current methodologies, trends, and research gaps, offering insights for future studies to develop explainable, secure, and human-centered AI systems that enhance the sustainability and transparency of digital customer support services.

Integrated Islamic Early Childhood Education (PAUD IT) Baitul Izzah Bengkulu is an Islamic-based educational institution that integrates a holistic curriculum grounded in Islamic morals with the national curriculum to shape superior, creative, independent, and noble-charactered generations from an early age. Located within the Great Mosque Baitul Izzah complex in Bengkulu City, the institution aims to prosper the mosque as a center for religious learning, introduce children to the mosque environment, and provide high-quality Islamic education amid the growing public demand for Islamic schools. This institution emphasizes the development of religious character, social skills, and cognitive abilities in a balanced manner. Through five core missions fostering love for Allah SWT and Prophet Muhammad SAW in daily learning activities, educating children intelligently and creatively, facilitating children’s potential and talent development, implementing enjoyable and child-centered learning methods, and continuously enhancing the quality of human resources PAUD IT Baitul Izzah actively supports early character building that is consistently aligned with Islamic values and educational goals.

Pendidikan memegang peranan penting dalam membangun generasi unggul, terutama dalam konteks ekonomi kreatif yang tengah berkembang pesat di Indonesia. Penelitian ini bertujuan untuk mengeksplorasi bagaimana inovasi pendidikan dapat berkontribusi pada pengembangan sumber daya manusia yang unggul, dengan fokus pada penerapan ekonomi kreatif di sektor pendidikan. Metode penelitian yang digunakan adalah kajian pustaka, dengan menganalisis berbagai sumber yang terkait dengan inovasi pendidikan dan ekonomi kreatif. Hasil penelitian menunjukkan bahwa inovasi pendidikan, termasuk kurikulum berbasis ekonomi kreatif, dapat memperkenalkan keterampilan dan pengetahuan baru yang dibutuhkan oleh generasi muda untuk berkecimpung dalam ekonomi digital dan industri kreatif. Selain itu, dukungan pembelajaran berbasis teknologi dan pengembangan keterampilan kewirausahaan menjadi faktor kunci dalam menyiapkan generasi yang adaptif dan inovatif. Penelitian ini memberikan rekomendasi untuk mengintegrasikan ekonomi kreatif ke dalam kurikulum pendidikan dan meningkatkan kolaborasi antara lembaga pendidikan dan sektor industri untuk menciptakan ekosistem yang mendukung inovasi dan kewirausahaan di Indonesia.

Iren Mailuhu (64210645), The Influence of Competency and Work Discipline on Employee Performance at PT. PLN (Persero) Customer Service Implementation Unit (UP3) Depok PT. PLN (Persero) PT. PLN (Persero) is a company owned by the state. The task of this company is to provide electricity distribution services and organize its main service units into several parts that are appropriate to the electric power system, such as generation, transmission and distribution. PT. PLN (Persero) in managing human resources needs to pay attention to the competency and work discipline of each employee in order to produce employees who are of good quality and superior performance. This research aims to determine the influence of competence and work discipline on employee performance at PT. PLN (Persero) Customer Service Implementation Unit (UP3) Depok. The research method used is a quantitative method with data collection using saturated samples or non-probability sampling. A total of 56 respondents were sampled and the data obtained was processed using SPSS version 27 with multiple linear regression analysis techniques, The results of the analysis show that Y = 6.651, X1 = 0.625, Based on the coefficient of determination test, it was found that the two independent variables had an influence of 68.1% on employee performance.

This study employs Return On Investment (ROI) as a key metric to evaluate the financial performance of PT Astra Agro Lestari Tbk. The selection of ROI is justified by its capacity to comprehensively assess the efficiency of the company's total operational assets in profit generation. Utilizing a descriptive research design, the analysis is based on secondary data extracted from the company's financial statements available through the Indonesia Stock Exchange. The research reveals that PT Astra Agro Lestari Tbk achieved an ROI of 78%, indicating superior efficiency in investment management. These empirical findings provide valuable insights for corporate management to formulate strategic decisions aimed at enhancing future operational performance.

Research on the preservation of local culture amidst globalization emphasizes the importance of a systematic educational strategy aligned with government policy. The main focus of this study is the role of educational institutions in introducing and maintaining the sustainability of Simalungun culture, considering that the cultural knowledge of the younger generation is declining due to modernization and the influence of the media. The research objective was to develop and evaluate SIMALOKA, an artificial intelligence-based framework with a teacher-in-the-loop approach that integrates Simalungun language, arts, rituals, and crafts into both formal and non-formal curricula. The method used combines natural language processing to tag content, a knowledge graph to map cultural concepts and skills, and a multi-objective optimization algorithm to develop balanced learning modules according to the cultural calendar. The system was tested using a dataset containing 1,850 cultural learning objects and produced modules with an average cultural coverage deviation of 3.4%, a content relevance score of 0.92, and an engagement rate of 87.1%, superior to two state-of-the-art baseline models. The results show that the combination of AI-based optimization and human validation can maintain cultural authenticity while significantly increasing student participation. These findings strengthen the hypothesis that context-sensitive, technology-based curriculum design can strengthen local cultural identity without neglecting educational policy demands. The study's conclusions confirm that SIMALOKA is a large-scale model that can be adapted to other local cultures, providing important implications for policymakers, educators, and cultural organizations in maintaining the sustainability of cultural heritage. Future research directions are directed at assessing long-term retention, resource constraints, and cross-cultural adaptation to make cultural preservation more inclusive and effective.

Character education is a fundamental aspect in the formation of personality and noble morals for students. In the tradition of Islamic knowledge, the hadith of the Prophet SAW is one of the main sources in instilling moral and ethical values. The books of Sahih Bukhari and Sahih Muslim, as the two most authentic books of hadith, contain many teachings that are relevant to character education. This study aims to examine the values ​​of character education contained in selected hadiths from the two books. Using a qualitative approach and content analysis method, it was found that the hadiths in Sahih Bukhari and Muslim contain character values ​​such as honesty, responsibility, trustworthiness, empathy, discipline, and hard work. These values ​​are very relevant to be integrated into the modern education system in order to form a generation that is not only intellectually intelligent, but also morally and spiritually superior.

Indonesia's Golden Vision 2045 demands the readiness of superior, creative, and adaptive human resources in the face of rapid digital technological advancements. Digital literacy is one of the primary foundations that must be instilled from an early age, particularly at the elementary school level. This article aims to comprehensively examine the importance of digital literacy at the elementary school level, its role in shaping 21st-century character and skills, and the challenges and strategies for its implementation in elementary education. Through a literature review method, this article analyzes various research findings and best practices related to strengthening digital literacy in elementary school-aged children.The results show that digital literacy not only enhances students' technical skills in operating digital devices but also fosters critical thinking, creativity, collaboration, and effective communication. Additionally, digital literacy plays a crucial role in building digital ethics awareness and cybersecurity, as well as promoting reading interest through interactive learning media. However, challenges persist, including limited facilities, uneven teacher competence, and a lack of integration of digital literacy in the curriculum. To overcome these obstacles, synergy is needed between schools, governments, and communities in providing infrastructure, teacher training, and developing relevant curricula.Thus, strengthening digital literacy from elementary school is a strategic step in preparing a smart, critical, and competitive generation, while supporting the achievement of Sustainable Development Goals (SDGs) and Indonesia's Golden Vision 2045.

This research aims to examine the role of Islamic education in encouraging the advancement of science and technology (science and technology) in the era of globalization. In facing the challenges of digitalization and value degradation, Islamic education is expected to be able to integrate Islamic values with technological developments harmoniously. The research method used is library research through analyzing various relevant literature sources. Data collection is done by tracing and analyzing various literatures, including books, scientific journals, and policy documents relevant to the theme of Islamic education. In addition, researchers also use qualitative techniques in analyzing data, which will then be presented descriptively. The results of the study show that Islamic education has great potential in forming a generation that is not only superior in science and technology, but also has good morals. The strategies highlighted include increasing the digital competence of educators, strengthening Islamic digital literacy, developing Islamic digital content, innovating learning methods, and integrating digital ethics in the curriculum. This research confirms that Islamic education is not an obstacle to technological progress, but a strategic partner in creating a modern civilization based on spiritual and moral values.

Improving the quality of learning in madrasas is a strategic and sustainable effort that includes various aspects, starting from developing a contextual and integrative curriculum, improving the competence of teaching staff, to optimal utilization of educational technology. In the context of globalization and rapid development of science, madrasas are required not only to maintain their Islamic identity, but also to be able to produce graduates who are competent, have character, and are adaptive to the challenges of the times. Therefore, learning in madrasas needs to be designed holistically, integrating spiritual, moral, and intellectual values ​​with an innovative and participatory pedagogical approach. In addition, support from various parties such as the government, society, and religious institutions is an important factor in creating a superior and competitive madrasa education ecosystem. With these steps, it is hoped that madrasas can become educational institutions that are not only relevant to the needs of the times, but also make a significant contribution to producing a generation that is knowledgeable, moral, and highly competitive.

Sustainable development requires a superior generation that not only has technical knowledge, but also soft skills to face increasingly complex global challenges. Soft skills include abilities such as communication, leadership, teamwork, problem solving, creativity, and work ethics, which are very important in supporting the achievement of the Sustainable Development Goals. A superior generation with good mastery of soft skills is able to become innovative and competitive agents of change, while contributing to creating social, economic and environmental balance. This research highlights the importance of integrating soft skills development in education and training systems, both formal and non-formal, as a strategy to build the capacity of the younger generation. A holistic approach is needed, involving collaboration between the government, educational institutions, community organizations and the private sector in creating a learning environment that supports the strengthening of soft skills. Through experiential learning, leadership training, and character development programs, young people can develop their potential in line with the needs of the world of work and the demands of sustainability. Research results show that generations who excel in soft skills have a greater ability to adapt to change, work in cross-cultural teams, and create innovative solutions to problems

This article discusses "Contemporary Islamic Education Problems and Development Strategies," highlighting the various challenges faced by the Islamic education system in Indonesia. Issues such as value crisis, unclear educational goals, and curriculum inconsistency are the main focus of the analysis. The author emphasizes the importance of returning to the sources of Islamic teachings, such as the Qur'an and Hadith, to ensure that education is not only academically intelligent, but also rooted in moral and ethical values. In an effort to overcome these problems, educational development strategies that include curriculum innovation, improving teacher quality, and instilling spiritual values ​​are suggested. With a holistic approach, this article aims to provide guidance in a more relevant and effective Islamic education reform, which is able to produce a superior generation with noble character and is ready to face global challenges.

In order to improve the welfare of the community, it is expected that the government will also participate in improving health standards, especially for mothers. This is because healthy mothers will produce superior generations. The best food for babies is breast milk, therefore it is expected that mothers can give their babies exclusive breast milk so that the baby's growth and development are optimal and grow into a healthy, intelligent and productive adult generation. Breastfeeding itself also has obstacles including sore nipples, babies who often cry. Oxytocin massage aims to increase breast milk production in mothers in labor. The implementation of this community service is aimed at prospective breastfeeding mothers and breastfeeding mothers. This activity took place at the Afisya Clinic, Deli Serdang Regency, North Sumatra Province. The method of implementing assistance and application of oxytocin massage consists of refreshing the knowledge and skills of midwives in implementing oxytocin massage. The results of this community service can improve the knowledge and skills of midwives in implementing oxytocin massage. There was an increase in midwives' knowledge by 53% and skills by 100% and all mothers in labor gave breast milk to their mothers. It is hoped that the implementation of oxytocin massage will be applied to all mothers giving birth so that mothers can provide exclusive breastfeeding.

Teachers provide dedication to students to convey knowledge. In addition, teachers also play a role in educating, guiding, and training students so that they can understand the material being taught. Teachers have a very significant role in creating a superior and quality generation. The Principal at SDN Weetame does not utilize the application in the process of selecting qualified and competent teachers or instructors. Researchers observed and designed A selection support system for determining the best instructors implementing multi-attribute-based decision-making method, namely the WP (Weighted Product) method. The outcomes of this study reveal that SPK application can be used easily and produce decisions quickly so that the Principal can make the right choice.

Discipline is one of the parts included in the implementation of the Indonesian student profile. To create a golden and superior Indonesia, of course the nation's children as the next generation must be equipped as well as possible, including in terms of education. Student discipline has experienced a decline, both discipline at home, discipline at school, and especially discipline in the community. Many school children often go to school late, are often reckless on the street, often wander around at night, rarely pray, and have other bad behavior. This shows that student ethics and discipline have experienced a significant decline, which if left unchecked will definitely hinder the realization of a golden and superior Indonesia. That is why as an educator, a PAK teacher must be able to guide the nation's future young generation to live ethically and disciplined lives. With the ethics and professionalism possessed by PAK teachers, it is hoped that more and more students will live disciplined and civilized lives.  

The digital era has created a generation of digital natives with superior technology adaptability. However, to achieve success in the world of work, soft skills competencies remain an important factor that supports individual success. This study aims to explore the role of soft skills competencies in digital natives in building a successful career. Using a qualitative approach, data was collected through in-depth interviews with young digital native workers in various industry sectors. The results showed that interpersonal communication skills, teamwork, adaptability, and time management were the main elements that contributed to their success. The findings highlight the importance of synergy between technical and soft skills in facing the complex challenges of the world of work. The implications of this study offer insights for organizations to develop training programs that are holistic and support the development of soft skills as part of a human capital capacity building strategy.

This research aims to determine the role of school principals in improving Islamic character through the morning tadarus program at SDN 1 Senduro. The leadership of the school principal is the main factor in creating superior competitive schools, through good educational programs. This research uses descriptive qualitative methods to collect data through interviews, direct observation, and necessary school documents. The research results show that a school principal who is effective in improving Islamic character through this program must have a strong commitment, good managerial skills and be able to build effective communication with teachers, students and parents. The morning tadarus program at SDN 1 Senduro has succeeded in increasing student awareness and understanding of the character of Islam. Students who actively participate show an increase in more Islamic behavior. Researchers also found obstacles such as a lack of time given, and many students were still indifferent to this program. In this way, the morning tadarus program at SDN 1 Senduro is felt to have succeeded in increasing students' awareness and understanding of the teachings of Islamic character values. And it is hoped that all students can become a generation of people who care about the character of Islam in their daily lives.

Human resource (HR) development is a key element in realizing competency-based schools that are able to face the challenges of the globalization era. This study aims to analyze HR development strategies in educational environments with a systematic approach involving teachers, staff, and students. The research methods used are literature review and direct observation at several competency-based schools in Indonesia. The results of the study indicate that effective HR development includes three main aspects: strengthening teacher pedagogical competence, increasing staff managerial capacity, and forming a learning culture in students. The proposed strategies include ongoing training, empowering digital technology, and collaborating with external parties such as the business world and industry. The implementation of this strategy shows an increase in individual and institutional performance, especially in terms of adaptability to curriculum changes, the use of technology in learning, and student learning outcomes. In addition, it was found that visionary leadership support and adequate facilities are the main supporting factors for the success of HR development in competency-based schools. In conclusion, integrated and competency-oriented HR development not only strengthens school competitiveness but also supports the creation of a globally superior generation.