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The rapid growth of e-commerce platforms has significantly transformed the way consumers share and access product feedback. One of the widely used platforms in Indonesia is Shopee, where customers actively provide reviews of various products, including local skincare brands such as Kahf facial wash. Customer reviews on e-commerce platforms contain valuable information that can be analyzed to understand consumer opinions and preferences. Sentiment analysis, as a branch of natural language processing, enables the classification of textual data into categories such as positive, negative, or neutral. This study aims to classify Shopee user sentiments regarding Kahf facial wash products by implementing the Multinomial Naïve Bayes algorithm, a well-known probabilistic classifier suitable for text categorization. The research methodology consisted of several preprocessing stages, including data cleansing, case folding, tokenizing, stopword removal, and stemming, to prepare raw review texts for further analysis. For feature representation, the Term Frequency–Inverse Document Frequency (TF-IDF) method was applied to capture the importance of words across documents. To evaluate the classification performance, K-Fold cross-validation was employed with K values of 4, 5, 6, and 10 to ensure model reliability and robustness. Considering the issue of imbalanced datasets in user-generated reviews, the Synthetic Minority Over-sampling Technique (SMOTE) was utilized to balance the distribution of sentiment classes. Based on the confusion matrix, the Multinomial Naïve Bayes algorithm demonstrated effective performance in classifying sentiments, achieving satisfactory levels of accuracy, precision, and recall across different folds. These results indicate that the algorithm is capable of handling sentiment analysis tasks for local product reviews effectively. The findings of this study are expected to provide meaningful insights for businesses in understanding consumer perceptions, thereby supporting decision-making processes in product development, marketing strategies, and customer engagement for local brands.

Hyperemesis gravidarum is a condition of excessive nausea and vomiting during pregnancy, which can lead to dehydration, weight loss, potassium deficiency (hypokalemia), and serious metabolic disorders. If left untreated, this condition can trigger complications such as ketosis, liver dysfunction, and even death. The exact cause is unknown, but several predisposing factors, such as multiple pregnancies, hydatidiform moles, psychological conditions (such as stress, fear of pregnancy), and a decreased immune system in pregnant women, are believed to play a role (Maryunani, 2018). Persistent nausea and vomiting cause the body to use carbohydrate and fat reserves for energy, which produces toxic metabolites. As a result, body tissues receive fewer nutrients and oxygen. Furthermore, potassium loss through vomiting and urine can contribute to hypokalemia and worsen vomiting. According to Maryunani (2019), this condition occurs more frequently in 60–80% of primiparous pregnant women and 40–60% of multiparous pregnant women during the first trimester. This study used an analytical method with a cross-sectional approach to determine the relationship between knowledge and attitudes of pregnant women towards the occurrence of hyperemesis gravidarum. The results showed a significant relationship between knowledge (p = 0.015) and attitudes of pregnant women (p = 0.006) towards the occurrence of hyperemesis gravidarum. It is hoped that health workers, especially in Community Health Centers, will be more active in providing education to pregnant women regarding the prevention of hyperemesis gravidarum. Pregnant women are also expected to regularly check their pregnancies and seek appropriate information to maintain their health during pregnancy. This study used an analytical method with a cross-sectional approach to determine the relationship between knowledge and attitudes of pregnant women towards the occurrence of hyperemesis gravidarum. The results showed a significant relationship between knowledge (p = 0.015) and attitudes of pregnant women (p = 0.006) towards the occurrence of hyperemesis gravidarum.

This community service program aims to increase the digital capacity and leadership of Indonesian Berkebaya Women (PBI) members through an approach that integrates traditional values with modern technology. The method used is Participatory Action Research (PAR), with the subject of service as many as 13 members of the Banyumas branch of PBI. The activity was carried out in the form of an intensive workshop for three days at the Green Valley Hotel Baturraden, which included three main sessions: Digital Transformation Workshop, Leadership Development, and Content Creation Workshop. The results of the program showed significant achievements, where 80% of participants were able to actively master at least three social media platforms. In addition, 15 quality digital content was created that reflects the organization's cultural identity and values. The digital engagement rate increased from 15% to 50%, demonstrating the effectiveness of training strategies and active participation of participants. As an indicator of the program's sustainability, a Digital Task Force was formed and a Standard Operating Procedure (SOP) was prepared for the management of the organization's digital media. The theoretical findings of this program show that the integration between cultural values and digital capabilities is not contradictory, but rather mutually reinforcing in forming an organizational identity that is adaptive to changing times. This approach has succeeded in creating a culturally based empowerment model that can be replicated in other communities or organizations with similar characteristics. The emphasis on cultural sensitivity in the design of community service programs is the key to success, especially in the context of inclusive and sustainable digital transformation. This program makes a real contribution to strengthening women's capacity based on cultural communities, as well as opening up space for the development of relevant empowerment strategies in the digital era. Thus, this model can be a reference in designing social interventions that respect local wisdom while encouraging digital innovation.

This study aims to analyze the marketing strategies implemented by the Burger Eat Aja MSME to increase its competitive advantage amidst the intense competition in the culinary industry. The research method used is descriptive qualitative with a case study approach. Data were obtained through direct observation, interviews with the owner and consumers, and documentation of business activities. Furthermore, the data were analyzed using the SWOT, EFAS, IFAS, and IE matrix methods to obtain a comprehensive picture of the business position and applicable strategies. The results show that Burger Eat Aja has several key strengths, including a strategic business location, a distinctive taste that distinguishes it from competitors, and a varied menu that is able to attract consumers from various segments. However, several weaknesses were also found, such as relatively higher product prices compared to competitors, inconsistent service quality, and limited available facilities. On the other hand, there are significant opportunities that can be utilized, such as the increasing trend of fast food consumption, the development of online application-based delivery services, and the effectiveness of promotions through social media in reaching a wider consumer base. Threats faced include the large number of new competitors, fluctuations in raw material prices, and dynamic changes in consumer tastes. Based on the IE matrix analysis, Burger Eat Aja is in quadrant II (Grow and Build), indicating that an aggressive growth strategy is necessary. Recommended strategies include improving service quality, regularly innovating menu items in line with trends, optimizing digital promotions, and strengthening customer relationships to foster loyalty. With this strategy, Burger Eat Aja is expected to maintain its presence and strengthen its position in the culinary industry.  

This study aims to examine the influence of tourist behavior on interest in visiting historical tourist destinations in Bandung, with a focus on Generation Z as a growing potential tourist segment. Tourist behavior in this context is analyzed through four main factors, namely cultural, social, personal, and psychological factors that theoretically can influence tourist decisions in choosing a destination. This study uses a quantitative approach with a descriptive-verification method, where primary data is obtained by distributing questionnaires to respondents included in the Generation Z category and who have or have the potential to visit historical tourist destinations in Bandung. The data analysis technique used is Partial Least Square (PLS), because it is able to test the relationship between variables simultaneously and partially. The results show that tourist behavior simultaneously has a significant effect on interest in visiting historical tourist destinations. However, partial analysis shows that not all factors contribute equally. Social, personal, and psychological factors are proven to have a significant influence on the interest in visiting Generation Z. This indicates that social interaction, lifestyle, individual characteristics, and motivation and psychological needs are more dominant in encouraging Generation Z to choose historical tourism as a destination. On the other hand, cultural factors do not show a significant influence, indicating that cultural background is not a major consideration in Generation Z's travel decisions. This finding provides practical implications for managers of historical tourism destinations in Bandung City, namely the need to develop promotional strategies and service development that emphasize social aspects, personalization of experiences, and fulfillment of the psychological needs of Generation Z. Thus, the appeal of historical tourism can be improved and be more relevant to the preferences of the younger generation.  

This study aims to describe the transformational leadership strategy implemented in Masohi hospital and analyze its impact on the performance of human resources (HR). The research approach used is qualitative with case study design, which allows researchers to understand the phenomenon in depth in a real context. The Data was collected through in-depth interviews with eight informants, consisting of directors, field heads, room heads, and implementing staff, so that diverse perspectives were obtained from various levels of management and implementers. The data analysis process is carried out through three main stages, namely data reduction, data presentation, and conclusion/verification. The results showed that transformational leadership strategies in Masohi hospital include exemplary, inspirational motivation, innovative thinking encouragement, and attention to individual employee needs. Implementation of this strategy can improve discipline, work ethic, teamwork, and a sense of responsibility of employees in providing services to patients. In addition, it was found that the work culture built through transformational leadership can strengthen organizational commitment and improve overall service quality. However, the implementation of this strategy is not free from challenges. The obstacles that arise include complex bureaucracy, managerial competence gaps between units, as well as resistance to change among staff. This challenge requires an adaptive approach and effective communication so that the strategy can run optimally. Overall, the findings of this study confirm that transformational leadership has a positive impact on strengthening work culture and improving service quality in regional hospitals. This research is expected to be a valuable input for the development of leadership and HR management policies, not only in Masohi hospital, but also in other regional hospitals that face similar challenges.

This analysis aims to evaluate the influence of Islamic Work Ethic and Task Load Level on Employee Productivity and Job Satisfaction at Kendal Islamic Hospital. Islamic Work Ethic in this study is measured through five main dimensions, namely siddiq (integrity), istiqamah (steadfastness), fathanah (intellectual intelligence), amanah (reliability), and tabligh (communication capacity). Meanwhile, Task Load Level is understood as work pressure reflected by three main indicators, namely physical fatigue, emotional fatigue, and psychological fatigue. This study uses a quantitative approach with an explanatory research design to test the causal relationship between variables. Primary data were collected through the distribution of structured questionnaires to hospital employees using probability sampling techniques, so that respondent representation is more assured. Data analysis was carried out using multiple linear regression through SPSS software, to determine the level of direct and indirect influence between variables. The results of the study indicate that Islamic Work Ethic has a positive and significant influence on Employee Job Satisfaction and Productivity, indicating that the application of Islamic values in work ethic can encourage motivation, loyalty, and performance. Conversely, the Level of Task Load has a significant negative effect on Job Satisfaction, indicating that excessive workload can reduce satisfaction, although it is not proven to have a significant impact on Employee Productivity. Furthermore, Job Satisfaction is proven to have a positive and significant influence on Employee Productivity, so it can play a role as an important mediating variable in the relationship between work ethic and performance. This study provides a theoretical contribution to the development of human resource management concepts based on Islamic values, while also offering practical recommendations for hospital managers to strengthen Islamic work ethic and manage workload proportionally to improve employee welfare and performance.  

The rapid development of globalization has significantly increased the utilization of technology and information, particularly in various organizational activities. This advancement impacts how organizations manage human resources to achieve optimal performance. This study aims to analyze the influence of work quality, team support, and organizational culture on the performance of employees at the Ponorogo Tourism Office. The research adopts a quantitative approach with a case study design. The population in this study comprises employees of the Ponorogo Tourism Office who hold civil servant status. Using a nonprobability sampling technique, a total of 42 respondents were selected as the research sample. Data collection was conducted through questionnaires, while data analysis employed multiple linear regression using the SPSS 25 program. The results of the partial (t-test) analysis show that work quality (p = 0.011), team support (p = 0.003), and organizational culture (p = 0.010) each have a positive and significant effect on employee performance. These findings indicate that employees who demonstrate high work quality, receive adequate support from their teams, and operate within a strong and positive organizational culture are more likely to exhibit better work performance. The research highlights the importance of maintaining high work standards, fostering collaboration among team members, and strengthening cultural values within the organization to improve employee performance outcomes. Practical implications suggest that the Ponorogo Tourism Office should focus on continuous professional development, effective teamwork strategies, and reinforcing organizational values to enhance productivity and service quality. This study contributes to the broader understanding of human resource management in the public sector, particularly within the tourism department, and serves as a reference for similar agencies seeking to optimize employee performance through organizational and interpersonal factors.

This study aims to determine the effect of influencer credibility, customer experience, and customer loyalty on brand trust (Potato Kriwil) in Bengkulu City. The method used in this study is explanatory (explanatory research). The results of the study indicate that influencer credibility, customer experience, and customer loyalty have a significant effect on brand trust (Potato Kriwil) in Bengkulu City (F-count > F-table). Customer Loyalty (X3) provides the greatest contribution to Brand Trust compared to the other two variables, although it is still in the small effect category but is approaching medium (0.134). In conclusion, influencer credibility, customer experience, and customer loyalty have a significant effect on brand trust (Potato Kriwil) in Bengkulu City. Suggestions: Further research is recommended to add other variables that also have the potential to influence brand trust, such as brand image, perceived value, or customer satisfaction, to a more comprehensive understanding.

This study aims to identify and analyze the denotative and connotative meanings in an alternative universe (AU) entitled Throw.back by @Matchacioya uploaded on social media X. The approach used in this study is descriptive qualitative with semantic theory as the basis of analysis. Semantic theory is used to explore how the meaning of a word or phrase is formed both literally (denotative) and in a social and emotional context (connotative). The research data was obtained through the free-spirited conversational listening method, which allows researchers to understand and identify the words or phrases used in the AU. After the data was collected, the analysis was carried out using the distribution method, with the direct element division technique and the lesap technique. The direct element division technique is used to dissect the literal meaning of the word or phrase, while the lesap technique is used to understand the hidden meaning, namely the meaning formed due to the influence of the context and the emotional experiences of the characters in the AU. The results of the study show that the denotative meaning reflects the literal meaning of the word or phrase, such as the word "kabur" which refers to a physical event in the story. Meanwhile, connotative meaning is deeper and reflects a more complex emotional interpretation, such as in the phrase "lost direction" which describes the character's emotional confusion. The importance of connotative meaning is also reflected in the use of symbolism and metaphor in the work. Phrases such as "becoming a shadow" or "trapped in time" not only refer to physical or temporal states, but also describe the character's inner conflict and search for identity. This research confirms that language plays a crucial role as a communication tool that helps build interactions between characters in literary works, especially in AU that is developing on social media.

This study aims to examine the influence of motivation, work enthusiasm, and work discipline on the performance of employees at PT. Pos Indonesia (Persero), Kediri Branch Office. A quantitative research approach was employed with a total population of 64 respondents. The sampling technique applied was saturated sampling, resulting in all 64 members of the population being used as the research sample. Data analysis was conducted using SPSS 25.0. The research process included validity and reliability assessments, classical assumption evaluations, multiple linear regression analysis, partial testing (t-test), simultaneous testing (F-test), and calculation of the coefficient of determination (R²). The results reveal that, individually, motivation, work enthusiasm, and work discipline each have a significant impact on employee performance. Moreover, when considered together, these three factors also exert a significant influence on employee performance.

PT Pagi Ceria Indonesia is one of the companies engaged in Gardening and Services to serve landscape needs. In managing human resources, PT Pagi Ceria Indonesia needs to pay attention to training and development of each employee in order to produce quality employees and superior performance.. This study aims to determine the effect of training and development of human resources on the performance of employees of PT Pagi Ceria Indonesia in Lenteng Agung Barat. The research method used is a quantitative method with data collection using total sampling or non-probability sampling. A total of 50 respondents were sampled and the data obtained using SPSS 23 software with multiple linear regression analysis techniques including instrument testing, partial and simultaneous hypothesis testing. The results of the Training Variable (X1) research have a significant effect on Employee Performance, with a calculated t value of 3.275 > t table 2.013 and a significance value of 0.002 < 0.05. The results of the Human Resource Development Variable (X2) also have a significant effect on Employee Performance, with a calculated t value of 3.944 > 2.013 and a significance value of 0.000 < 0.05 and the results of the F test (simultaneous), with calculated F = 57.916 > F table = 3.20 and Sig. = 0.000 < 0.05 shows that Training and Human Resource Development together have a significant effect on Employee Performance at PT Pagi Ceria Indonesia.

In the ever-evolving e-commerce era, the Nibras Online Warehouse plays a crucial role in supporting the distribution of Muslim clothing products throughout Indonesia. This strategic role demands an accurate and efficient inventory management system to ensure smooth and timely order fulfillment. One of the main challenges faced is the discrepancy between inventory data recorded on the website and the actual physical stock available in the warehouse. This discrepancy not only impacts delivery delays but also has the potential to reduce customer satisfaction and the company's overall image. This study aims to analyze the root causes of the inventory management system and develop practical solutions to ensure data consistency between the digital system and real-world conditions. The methods used include literature review, direct field observations, in-depth interviews with warehouse staff, and documentation of daily operational processes. Through an analytical approach using the 5 Whys method and a fishbone diagram, it was found that factors such as delays in data input, lack of synchronization between the operational and IT divisions, and an undocumented goods receipt process were the main causes of inventory data discrepancies. To address this, it is recommended to implement a real-time technology-based inventory management system integrated with the online sales system. Additionally, training warehouse employees on new standard operating procedures (SOPs) and regular stock audits are crucial steps to create transparency and efficiency. These steps are expected to improve data accuracy, accelerate decision-making, and support sustainable business growth. Regular evaluations are also necessary to ensure the implemented system remains relevant and adaptable to the dynamics of warehouse operations.

This study uses the library research qualitative method to examine the effectiveness of economic incentives in encouraging the conservation of natural resources (SDA) as well as mitigating environmental damage in a sustainable manner. The background of this study is driven by the increasing environmental degradation due to uncontrolled exploitation of natural resources, which is often oriented towards short-term profits without regard for ecological sustainability and community welfare. In this context, economic incentives are seen as a strategic policy instrument that is able to influence the behavior of business actors and society towards a more environmentally friendly and socially responsible activity pattern. Various forms of economic incentives were discussed including green subsidies, environmental taxes, payment for environmental services (PES) schemes, and ecolabel certification. These instruments are considered to be able to internalize the external costs of environmental damage into economic calculations, thereby providing pressure and motivation for business actors to implement more sustainable and innovative practices. Based on a review of academic literature, scientific journals, as well as national and international policies, it was found that the implementation of economic incentives has proven to be effective in increasing environmental awareness and encouraging green innovation significantly. However, the effectiveness of its implementation is highly dependent on the quality of policy governance, the level of transparency, regulatory clarity, and the active involvement of local communities. Without adequate oversight, incentives have the potential to be abused or not achieve their intended goals. Therefore, the design of economic incentive policies must be fair, measurable, and prepared with a participatory approach and based on empirical data. This study concludes that economic incentives not only function as a financial mechanism, but also as an instrument of behavior change, economic culture, and environmental innovation towards sustainability.

Sleep is a vital state of rest for humans to maintain a healthy body. After a day of activity, the body requires adequate sleep to recover and regain energy. One common sleep disorder is insomnia, characterized by difficulty sleeping both in terms of quality and quantity. Insomnia has traditionally been treated with sedatives, drugs that reduce anxiety and provide a calming effect with little or no impairment to motor and mental function. However, long-term use of chemical drugs can cause side effects, necessitating alternatives, one of which is the use of traditional medicine. Areca nut (Areca catechu L.) is known to possess antioxidant, antimutagenic, astringent (tightening), and intoxicating properties that have long been used in traditional medicine. This study was conducted experimentally in a laboratory to determine the sedative-hypnotic effects of areca nut ethanol extract. The observed parameter was survival time on the rotarod, and the data were analyzed using one-way ANOVA for homogeneity testing and Shapiro-Wilk for normality testing. If the data were not homogeneous or normal (p < 0.05), the analysis was continued with the nonparametric Kruskal-Wallis and Mann-Whitney tests. The results showed that administration of areca nut ethanol suspension as a positive control with varying doses did not produce significant differences, meaning that all three doses had the same sedative-hypnotic effect. In the treatment groups with areca nut ethanol extract doses of 0.52 mg/kgBW and 0.78 mg/kgBW, significant differences were observed compared to the negative control, indicating a clear sedative-hypnotic effect. Therefore, it can be concluded that areca nut (Areca catechu L.) ethanol extract at doses of 0.52 mg/kgBW and 0.78 mg/kgBW has the potential to provide sedative-hypnotic effects and can therefore be used as an alternative treatment for sleep disorders.

This study examined the relationship between digital transformation factors (innovation culture, digital leadership, and digital transformation of human resources) and organizational resilience in Indonesian higher education institutions. The research method employed Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach using SmartPLS 4, involving validation of the measurement and structural models through bootstrapping procedures. The findings indicated that all seven hypotheses for direct effects were accepted with statistical significance (p < 0.05), with innovation culture having the strongest influence on organizational adaptive capability (β = 0.356). Mediation analysis confirmed the significant role of organizational adaptive capability as a partial mediator in the transmission of digital transformation's effects on organizational resilience, with indirect effects ranging from 0.079 to 0.108. This study's theoretical contribution enriches the digital transformation literature by validating the dual pathway mechanism and introducing organizational adaptation theory in the context of higher education. Practically, the findings provide a strategic roadmap for higher education institutions to implement a holistic digital transformation strategy by strengthening innovation culture, digital leadership, and human resource digitalization as a foundation for building sustainable organizational resilience.

One of the key indicators of nation’s health development is life expectancy, which reflects the overall quality of public health. As life expectancy increases, the prevalence of non-communicable diseases (NCDs) also tends to rise, with Type 2 Diabetes Mellitus (DM) being one of the most common. In Indonesia, the number of individuals with Type 2 DM has reached approximately 10.7 million, and this figure is projected to increase significantly to 21.3 million cases by 2030, posing a serious public health challenge. This study aimed to describe the process of clinical nutrition care based on the Nutrition Care Process (NCP) for a patient diagnosed with Radiculopathy accompanied by Non-Insulin-Dependent Diabetes Mellitus (without complications), Essential (Primary) Hypertension, Spondylosis, and Spinal Stenosis, through the application of a regulated diabetic diet (DM RG) during hospitalization. The case study was conducted in November 2024 at RSI Ayani Surabaya and involved systematic monitoring of food intake and clinical outcomes during treatment. Findings indicated that within three days of observation, the patient’s dietary intake reached the target goals, demonstrating effective implementation of the prescribed meal plan. From physical and clinical monitoring, a notable decrease in blood pressure was observed on the second and third days, suggesting improvements in cardiovascular response to dietary management. Additionally, the patient’s temperature, pulse, respiratory rate, and oxygen saturation remained within the normal range throughout the treatment period, further supporting the effectiveness of the intervention. These results emphasize the importance of structured nutrition care in managing patients with multiple comorbidities, particularly those with diabetes and hypertension, as dietary regulation plays a central role in stabilizing health conditions. Overall, the study demonstrates that the application of the NCP framework combined with consistent monitoring can lead to positive patient outcomes and highlights its potential as a model for improving clinical nutrition management in hospital settings.

This study aims to analyze the effect of grated carrot addition on muffin quality, including aspects of shape, color, aroma, texture, and taste. Muffins are a popular bakery product due to their soft texture and varied flavors, which can be enhanced by the addition of nutritious ingredients such as carrots. Carrots are rich in vitamin A, fiber, and beta-carotene which can improve the nutritional value as well as the sensory characteristics of muffins. This study used an experimental method with a completely randomized design (CRD) and four treatments (0%, 10%, 20%, and 30% grated carrot substitution) with three replications. Sensory quality tests and hedonic tests were conducted with untrained panelists, and data were analyzed using one-way ANOVA. The results showed that muffins with 20% grated carrot substitution had the best scores in terms of shape and aroma, while 30% substitution produced the best color, texture, and taste in the sensory quality test. The hedonic test showed that 20% substitution was most preferred for shape and color, while 30% substitution was preferred for aroma, texture, and taste. Furthermore, the addition of grated carrots to muffins not only improves the organoleptic quality but also provides additional beneficial nutritional content, such as vitamin A and fiber. This study concluded that the addition of grated carrots can improve the overall quality of muffins and recommends using a 30% substitution for optimal results, as it can enhance the aroma, taste, and texture that consumers prefer without reducing the overall quality of the muffins.

Background: Stunting is a chronic nutritional problem in toddlers caused by inadequate nutritional intake and recurrent infections, especially in the First 1000 Days of Life (HPK). One of the main factors that influence the incidence of stunting is exclusive breastfeeding and maternal nutritional knowledge. Indonesia still faces a high prevalence of stunting, which if not addressed immediately can impact the quality of human resources in the future.Objective: This study aims to determine the relationship between maternal nutritional knowledge and the duration of exclusive breastfeeding with the incidence of stunting in infants aged 6–12 months in the working area of Kuala Bangka Health Center, Kualuh Hilir District, North Labuhan Batu Regency in 2021.Method: This study used a case control design with a sample of 110 respondents (55 cases and 55 controls) selected by purposive sampling. Data were collected through interviews using a structured questionnaire and processed using the Chi-Square test. Results: The results showed a significant relationship between the duration of exclusive breastfeeding and the incidence of stunting (p = 0.002; OR = 4.394; 95% CI = 1.709–11.295), where infants who were not exclusively breastfed had a 4.4 times greater risk of experiencing stunting than infants who received optimal exclusive breastfeeding. However, there was no significant relationship between maternal nutritional knowledge and the incidence of stunting (p = 0.233). Conclusion: The duration of exclusive breastfeeding was proven to be associated with the incidence of stunting, while maternal knowledge did not show a significant relationship. Stunting prevention efforts should focus on improving the practice of appropriate and comprehensive exclusive breastfeeding, accompanied by practice-based nutrition education that mothers can apply in childcare.

Background: Anemia in pregnancy is a public health problem that can increase the risk of serious complications, such as premature birth, maternal and infant mortality, and impaired fetal growth and development. One effort to prevent anemia is by consuming iron tablets (iron supplements). However, the success of this intervention is greatly influenced by the behavior of pregnant women in consuming these tablets, which includes knowledge, attitudes, and actions. If pregnant women have a good understanding and attitude, and implement iron tablet consumption appropriately, the risk of anemia can be reduced. Objective: This study aims to determine the relationship between iron consumption behavior (based on knowledge, attitudes, and actions) with the incidence of anemia in pregnant women at the Kuala Bangka Community Health Center, North Labuhan Batu Regency, in 2022. Method: This study used a descriptive analytical design with a cross-sectional approach. The study sample consisted of 20 pregnant women selected by purposive sampling. Data were collected through a questionnaire covering knowledge, attitudes, and actions of pregnant women regarding iron consumption, as well as the incidence of anemia. Data were analyzed using the Chi-Square test. Results: The majority of respondents had sufficient knowledge (45%), insufficient attitudes (70%), and insufficient iron consumption actions (70%). Moderate anemia was found in 70% of respondents. Bivariate analysis showed a significant relationship between knowledge (p=0.005), attitudes (p=0.001), and practices (p=0.000) and the incidence of anemia in pregnant women. Conclusion: There is a significant relationship between iron consumption behavior (knowledge, attitudes, and practices) and the incidence of anemia in pregnant women. Increased education and support for pregnant women regarding the importance of proper iron consumption to prevent anemia during pregnancy is needed.