Pengaruh Influencer Credibility, Customer Experience dan Customer Loyalty Terhadap Brand Trust (Potato Kriwil) di Kota Bengkulu

Fitri Andriyani ; Syofian Syofian ; Arifah Hidayati
Jurnal Visi Manajemen 📅 2025 Vol 11, No 3 🔗 DOI: 10.56910/jvm.v11i3.716
Abstract
This study aims to determine the effect of influencer credibility, customer experience, and customer loyalty on brand trust (Potato Kriwil) in Bengkulu City. The method used in this study is explanatory (explanatory research). The results of the study indicate that influencer credibility, customer experience, and customer loyalty have a significant effect on brand trust (Potato Kriwil) in Bengkulu City (F-count > F-table). Customer Loyalty (X3) provides the greatest contribution to Brand Trust compared to the other two variables, although it is still in the small effect category but is approaching medium (0.134). In conclusion, influencer credibility, customer experience, and customer loyalty have a significant effect on brand trust (Potato Kriwil) in Bengkulu City. Suggestions: Further research is recommended to add other variables that also have the potential to influence brand trust, such as brand image, perceived value, or customer satisfaction, to a more comprehensive understanding.
Keywords
Brand Trust; Customer Experience; Customer Loyalty; Influencer Credibility
How to Cite

Fitri Andriyani, et al. (2025). Pengaruh Influencer Credibility, Customer Experience dan Customer Loyalty Terhadap Brand Trust (Potato Kriwil) di Kota Bengkulu. Jurnal Visi Manajemen, 11(3). https://doi.org/10.56910/jvm.v11i3.716

Fitri Andriyani; Syofian Syofian; Arifah Hidayati, "Pengaruh Influencer Credibility, Customer Experience dan Customer Loyalty Terhadap Brand Trust (Potato Kriwil) di Kota Bengkulu," Jurnal Visi Manajemen, vol. 11, no. 3, 2025.

Fitri Andriyani; Syofian Syofian; Arifah Hidayati. "Pengaruh Influencer Credibility, Customer Experience dan Customer Loyalty Terhadap Brand Trust (Potato Kriwil) di Kota Bengkulu." Jurnal Visi Manajemen, vol. 11, no. 3, 2025.

Fitri Andriyani; Syofian Syofian; Arifah Hidayati. "Pengaruh Influencer Credibility, Customer Experience dan Customer Loyalty Terhadap Brand Trust (Potato Kriwil) di Kota Bengkulu." Jurnal Visi Manajemen 11, no. 3 (2025).

Fitri Andriyani, et al. (2025) 'Pengaruh Influencer Credibility, Customer Experience dan Customer Loyalty Terhadap Brand Trust (Potato Kriwil) di Kota Bengkulu', Jurnal Visi Manajemen, 11(3). doi: 10.56910/jvm.v11i3.716.

Fitri Andriyani; Syofian Syofian; Arifah Hidayati. Pengaruh Influencer Credibility, Customer Experience dan Customer Loyalty Terhadap Brand Trust (Potato Kriwil) di Kota Bengkulu. Jurnal Visi Manajemen. 2025;11(3).

Artikel Terkait

Sustainable Digital Accounting: Integrating ESG Reporting and Data Analytics in the Era of Industry 5.0

Rusli Nugraha; Avradya Mayagita; Arief Satriansyah; Rina Oktiyani

Model Kepemimpinan Efektif dan Produktivitas Pegawai pada Birokrasi Teknis: Studi Empiris di Dinas Bina Marga dan Penataan Ruang Jawa Barat

Abdul Patah; Hari Imbrani; Wati Rahayu

Pengaruh Gaya Kepemimpinan dan Disiplin Kerja terhadap Kinerja Karyawan pada CV Nusa Indah 10 di Kota Solok

Ida Nirwana; Arfimasri Arfimasri; Putri Anggraini

Integrating Artificial Intelligence in HR Decision Making: Impacts on Organizational Efficiency and Fairness

Afriani Pravitasari; Nurul Aisyah; Rani Suryani

The Impact of Green Accounting Practices on Corporate Environmental Performance

Finarsih Septria; Bintang Junita; Slamet Maryoso; Firstianty Wahyuhening Fibriany

Pengaruh Kedisiplinan dan Motivasi terhadap Produktivitas Kerja pegawai pada Kantor Badan Kepegawaian Pendidikan dan Pelatihan (BKPP) Kabupaten Polewali Mandar

Jasnika Jasnika; Romansyah Sahabuddin; Uhud Darmawan Natsir; Agung Widhi Kurniawan; Zainal Ruma
Tren Sitasi Jurnal