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Widyaningsih Sinaga, Artika Meilinda; Rosidah, Rosidah

International Journal of Educational Evaluation and Policy Analysis 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to develop, validate, and test the effectiveness of a scaffolding-based e-module integrated with educational games on the topic of market equilibrium to improve students’ problem-solving skills in economics learning. The research utilized the ADDIE development model, which includes the stages of analysis, design, development, implementation, and evaluation. A total of 72 students from SMA Negeri 1 Kelapa participated in the study, divided into experimental and control groups. Data were collected through validation questionnaires, pre-tests, and post-tests. The results showed that the e-module obtained a very high level of feasibility, with average validation scores of 3.86 from material experts, 3.88 from media experts, 3.95 from teachers, and 3.49 from students, indicating that the product met the quality criteria for instructional media. Furthermore, effectiveness testing revealed that students in the experimental class achieved an N-Gain score of 0.56, categorized as moderate, which was significantly higher than the control class score of 0.30. These results suggest that the scaffolding-based e-module integrated with educational games is both feasible and effective in enhancing students’ problem-solving skills and learning engagement in economics education.

Putra, Dhiya Restu; Panglipur, Diana Wahyu; Suciati, Romadona Desy; Ramadhani, Desi Dwi; Mahardhani, Ardhana Januar

International Journal of Studies in International Education 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

Early childhood education (ECE) demands imaginative and inventive approaches to guarantee that children are actively involved and undergo significant learning in line with their developmental phases. The swift advancement of technology has made interactive video a valuable tool for enhancing ECE learning, especially when integrated with local cultural material. This research examines the use of the interactive video Wajanus (Warung Jajanan Nusantara) in Class B of Mutiara Hati Kindergarten Ponorogo, aimed at familiarizing children with Indonesian traditional snacks while also enhancing their cognitive, social, linguistic, and cultural values. A qualitative descriptive method was utilized, involving participatory observation, semi-structured interviews with parents and teachers, along with documentation via photos, videos, and field notes. Data analysis adhered to the model proposed by Miles and Huberman, encompassing data reduction, data presentation, and thematic conclusion formulation. The results indicate that utilizing Wajanus improved children's involvement in cognitive, emotional, and motor skills while promoting greater learning motivation. Children recognized numbers, shapes, and new vocabulary more efficiently, and they exhibited a positive attitude toward the local cultural heritage presented in the video. However, challenges were noted, including differing degrees of child involvement, the demand for extensive teacher assistance, and inadequate educational resources. In summary, interactive videos grounded in local culture like Wajanus are successful in enhancing early childhood education quality while also reinforcing children’s character education and cultural identity, and they possess significant potential for duplication in other ECE institutions throughout Indonesia

Hafiza Saumi Ramadilla; Halimah Br Surbakti; Elisabeth Monica Hutahaean; Rifana Dwi Dywanti Hasibuan; Dimas Abdul Ramadan +1 more

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

In the digital age, information travels quickly, which has made it easier to learn new things but also made it easier for false information to spread. In Indonesia, fact-checking efforts by online news sites like Kompas, Tempo, and Liputan6 have become very important in dealing with this problem. This study examines the linguistic and discursive strategies utilized in fact-checking articles published from 2022 to 2024 to foster critical literacy among readers. Utilizing the principles of Critical Literacy and Critical Discourse Analysis (CDA), the study examines five fact-checking texts addressing political, health, and social matters. The results show that all the articles follow the same story structure: they start with claims, then go into detail about the investigations, present evidence, and give final judgments. At the micro level, hedges, boosters, and evidential markers are used on purpose to change how certain and credible something is. At the meso level, discourse structures and intertextual references bolster institutional authority, whereas at the macro level, fact-checking serves as an educational instrument that promotes critical and contemplative reading habits. Overall, the study shows that fact-checking serves two purposes in Indonesia: it helps people check the accuracy of information and it helps people build their resistance to false information.

Nurjanie, Ahmad Yoga; Syofian, Syofian; Hidayati, Arifah

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

The purpose of this study was to determine how much influence the influence of Profile, New Feed and Homepage on consumer visits on pempek.lola8 Bengkulu city. The method in this research is quantitative research. The sampling technique is purposive sampling. In this study the data comes from distributing questionnaires (Google Form) which will be distributed online to consumers who have purchased pempek lola.  The population of this study are consumers who have purchased pempek lola, researchers use the hair formula where 19 indicators x 5 = 95 respondents. The results of this study are; (1) Profile partially affects consumer visits to pempek.lola8 city of bengkulu, (2) New Feed partially affects consumer visits to “pempek.lola8 city of bengkulu (3) Homepage partially affects consumer visits to pempek.lola8 city of bengkulu (4) Profile, New Feed and Homepage on consumer visits to pempek.lola8 city of bengkulu simultaneous influence.

Nabilla Zulfi; Mardiana Mardiana; Ufira Isbah

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

This research aims to determine whether there is an effect of FDI, Domestic Investment, and Labor on the GRDP of the Manufacturing Industry Sector in Pekanbaru City. This study uses independent variables such as FDI, Domestic Investment, and Labor with the dependent variable being the GRDP of the Manufacturing Industry Sector in Pekanbaru City. The data used in this study consisted of 2012 to 2024. The method used in the analysis approach is descriptive quantitative, and tested with multiple linear regression using SPSS 26 software.The results of the study indicate that, based on simultaneous regression analysis, FDI, Domestic Investment, and Labor have a significant impact on the GRDP of the Manufacturing Sector in Pekanbaru City. Partially, the Domestic Investment and Labor variables have a positive and statistically significant influence on the GRDP of the Manufacturing Industry Sector in Pekanbaru City, while the FDI variable has a positive and statistically insignificant influence on the GRDP of the Manufacturing Industry Sector in Pekanbaru City

Sintia Sintia; Nadine Allifia; Mufidah Syahrani; Angga Sanita Putra

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to assess the financial performance of PT Mayora Indah Tbk from 2022 to 2024 using several financial ratios, including liquidity, solvency, and profitability. The method used in this study is a quantitative approach. In this study, the data analyzed is secondary data, where the population includes all financial statements of PT Mayora Indah Tbk. The sample taken for this study is the financial statements of PT Mayora Indah Tbk in 2022-2024. The results of the analysis show that the company's liquidity ratio is in good condition with Current Ratio (CR) reaching 298.3% and Quick Ratio (QR) of 216.8%, which exceeds existing industry standards. On the solvency ratio, the Debt To Asset Ratio (DAR) was recorded at 40.3%, which is significantly higher than the industry standard of 35%, indicating a situation that is not ideal. Conversely, the Debt To Equity Ratio (DER) of 67.9% shows a positive performance, which is below the industry standard of 90%. For profitability ratios, the company recorded a Net Profit Margin (NPM) of 8.4%, Return On Assets (ROA) of 10.9%, and Return On Equity (ROE) of 18.2%, all of which are below industry standards, indicating that profitability conditions are still low

Siti Hajar W. H. Uba; Irvin Novita Arifin; Nurhayati Tine

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the strategy of using Spinning wheel media in introducing hijaiyah letters to early childhood at TK Negeri Harmonis. The research employed a qualitative approach with a descriptive method. The subjects of this study were group B teachers and students, with data collected through observation, interviews, documentation, and triangulation to ensure data validity. The findings indicate that the Spinning wheel media effectively increases children’s enthusiasm, motivation, and concentration in recognizing hijaiyah letters. The learning process becomes more interactive since children are directly involved in the game, which is presented in an enjoyable way. Furthermore, this media helps teachers deliver materials in a more varied and engaging manner, avoiding monotonous approaches and better aligning with the developmental characteristics of early childhood. Thus, the Spinning wheel has proven to be an effective innovative learning strategy that enables children to recognize, memorize, and understand hijaiyah letters more quickly. This study emphasizes the importance of utilizing creative media to enhance the quality of early childhood education, particularly in the aspect of religious literacy.

Mutiara Rahma Eldita; Yanladila Yeltas Putra

Jurnal Publikasi Ilmu Psikologi. 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Many young people in Indonesia have a strong interest in starting their own businesses; however, only a small portion are able to turn this interest into a sustainable entrepreneurial career. This study aims to explore in depth how family support plays a role in the journey of young entrepreneurs, from the early stages of entrepreneurial exposure to the formation of entrepreneurial identity and personal values. The research employs a qualitative method with a narrative-biographical approach. Participants were selected using purposive sampling, and data were collected through semi-structured interviews with the main subject and significant others who have close relationships with the subject. The data were analyzed using Braun and Clarke’s thematic analysis technique, which focuses on identifying meaning and patterns within the subject’s life experiences. The findings reveal four main themes: (1) the process of early entrepreneurial learning and exposure, (2) the role and dynamics of family support in fostering entrepreneurial resilience, (3) turning points in career transformation and the formation of entrepreneurial identity, and (4) personal principles and values that guide business practices. The results emphasize that family support is not only material but also serves as a psychological and emotional factor that plays a crucial role in the success of young entrepreneurs in building and sustaining their businesses.

Kurniawati, Erna Yovi; Devaisnaini, Arsita Rahma

Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

This study aims to describe the level of anxiety, stress, and depression in women undergoing In Vitro Fertilization (IVF) program and to see the distribution of psychological disorders based on sociodemographic characteristics and the stage of IVF program undertaken. The design of this study was descriptive quantitative with purposive sampling technique on 28 women who were undergoing IVF cycles in infertility clinics in Yogyakarta Special Region. Data were collected online through a questionnaire containing Hamilton Anxiety Rating Scale (HARS), Perceived Stress Scale (PSS), and Beck Depression Inventory-II (BDI-II) instruments. Descriptive analysis showed that most respondents experienced moderate anxiety (42%), mild stress (38%), and mild depression (36%). The analysis also showed that sociodemographic characteristics, such as age older than 35 years, non-working employment status, and low education, had a higher tendency towards psychological disorders. In addition, certain phases of IVF, such as the waiting phase after embryo transfer, appeared to be associated with increased levels of anxiety and stress. This study emphasizes the importance of more intensive psychological support, especially for women who are in the more stressful stages of IVF, as well as for those with sociodemographic risk factors that increase their vulnerability to psychological disorders.

Astrid Marliana Raida; Nani Nurani Muksin

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This research is motivated by the crisis of public trust experienced by the National Zakat Agency of the Republic of Indonesia (BAZNAS RI) following the receipt of a donation of Rp1.5 billion from McDonald's Indonesia, which is considered to be affiliated with the Israeli McDonald's chain. This crisis has led to public rejection and questions about BAZNAS RI's credibility as a national zakat management institution. This research aims to: (1) analyze the crisis management strategies implemented by the Public Relations division of BAZNAS RI, and (2) examine the forms of crisis response strategies used in handling the issue. The theory used is Situational Crisis Communication Theory (SCCT), with a qualitative approach and phenomenological method. Data collection techniques were carried out through interviews and observations. The results of the study indicate that BAZNAS RI Public Relations implemented three stages of crisis management strategies, namely pre-crisis, during crisis, and post-crisis. In the pre-crisis stage, media monitoring, internal meetings, and the formation of a crisis communication team were conducted. In the crisis stage, strategic steps were taken through coordination with partners, issuing official statements, terminating cooperation with McDonald's Indonesia, and publishing positive content. Support from public figures was also leveraged to restore the organization's image. In the post-crisis phase, issue monitoring and evaluation of collaboration partners were conducted. The response strategy focused on a rebuilding and bolstering approach through apologies, strengthening a positive image, and affirming humanitarian values. These findings underscore the importance of empathetic, transparent, and value-oriented communication in addressing the crisis of trust in philanthropic institutions.

Sopandi Wijaya; A Yuda Triantanto; Akhmad Syafrudin Syahri

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The reconstruction of reality in films has a significant connection to everyday life, particularly in depicting cultural clashes that occur in the context of romantic relationships. Interactions between individuals from different cultural and religious backgrounds are becoming increasingly common, often giving rise to challenges and conflicts in relationship dynamics. Therefore, it is important to understand how films can reflect and interpret these issues. This study aims to identify the reconstruction of reality and cultural clashes present in the narrative of the film “Komang.” The method applied in this study is narrative analysis with a descriptive qualitative approach, which produces descriptive data in the form of written or spoken words from the subjects being studied. The theoretical review used in this study is narrative analysis as proposed by Tzvetan Todorov, which emphasizes the existence of plot structure in a story. The results of this study show that this film depicts the complex and challenging dynamics faced by couples from different cultural and religious backgrounds. In addition, this film also raises crucial social issues, such as cultural and religious differences, as well as the importance of communication in maintaining romantic relationships.  

Pristy Yulia Damayanti; Elpa Hermawan; Ondy Ondy

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The development of technology and digital platforms such as Netflix has influenced the representation of career women in films, including how career women are depicted in the competitive world of work. This study examines the representation of career women in the film The Most Beautiful Girl In The World, especially through the character of Kiara, a smart, ambitious, and assertive television producer. The purpose of this study is to find out how career women are represented in the film, the values they uphold, and the messages they convey regarding women in the world of work. This study uses a descriptive qualitative approach with Roland Barthes' semiotic analysis method to analyze the denotative, connotative, and mythical meanings in the film. The results of the study show that the character of Kiara represents a modern woman who is independent, professional, and able to compete on an equal footing with men without eliminating her emotional side. This film not only presents women as story sweeteners, but as central figures who bring change to the narrative flow. This representation provides inspiration and motivation for the audience, especially women, in facing stereotypes and challenges in the world of work. This film also conveys an important message about and empowering women in the professional realm.

Husna Azzahra Zulfa; Elpa Hermawan; Ondy Ondy

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Women are an interesting subject of analysis in the media, especially in films. The status of single women, meaning those without a partner, is often accompanied by negative stigma and social pressure to meet societal expectations. This phenomenon is often perceived as a failure to fulfill one's expected role, thereby creating various challenges for single women. This study aims to examine the representation of singlewomen through the character Lainy in the film Kinda Pregnant, exploring how Lainydeals with social stigma and pressure related to her status. Using Stuart Hall's theory of representation, this study applies a descriptive qualitative method and a semiotic approach developed by Roland Barthes. This study analyzes 12 selected scenes to identify relevant themes, such as expectations, reproductive myths, social pressure, and negative stereotypes faced by single women. The analysis reveals that single women are often labeled as “old maids” and compared to the ideal married woman. In this context, Lainy is depicted as struggling against societal expectations regarding marriage and motherhood, while striving to find self-acceptance amid the stigma attached to her status. This study aims to provide insights into the challenges faced by single women in social and cultural contexts, emphasizing the importance of solidarity among women.

Filaili Ainun Jariyah; Indah Puspitasari; Raras Hafiidha Sari

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to find the values ​​contained in the novel shown through the characterization of the characters. These characterizations are related to the values ​​that occur in the lives of the characters in the novel Simfoni Persahabatan by Fakhri Violinist. This study uses a qualitative method with a structural approach that focuses on characterization and its relationship to educational values. Data were collected through document study techniques by carefully reading the novel and noting parts related to characterization, then analyzed using content analysis techniques to draw conclusions about the values ​​and messages contained in the novel. The results of the study show that the author successfully presents the characterization of two main characters, namely Nancy who has an arrogant nature and often insults others, and Bintang who is humble and always prays to God. Through the characterization of these two characters, the author conveys various educational values ​​including the value of simplicity, the spirit of pursuing ideals, moral education such as diligent study and humility, character education regarding respect for parents and teachers, the value of hard work, responsibility, patience in facing trials, the importance of admitting mistakes and forgiveness, and friendship. This research contributes to the world of education in utilizing children's literature as a medium for character formation, and provides references in selecting reading materials that suit the needs of children's character development.

Filaili Ainun Jariyah; Indah Puspitasari; Raras Hafiidha Sari

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to find the values ​​contained in the novel shown through the characterization of the characters. These characterizations are related to the values ​​that occur in the lives of the characters in the novel Simfoni Persahabatan by Fakhri Violinist. This study uses a qualitative method with a structural approach that focuses on characterization and its relationship to educational values. Data were collected through document study techniques by carefully reading the novel and noting parts related to characterization, then analyzed using content analysis techniques to draw conclusions about the values ​​and messages contained in the novel. The results of the study show that the author successfully presents the characterization of two main characters, namely Nancy who has an arrogant nature and often insults others, and Bintang who is humble and always prays to God. Through the characterization of these two characters, the author conveys various educational values ​​including the value of simplicity, the spirit of pursuing ideals, moral education such as diligent study and humility, character education regarding respect for parents and teachers, the value of hard work, responsibility, patience in facing trials, the importance of admitting mistakes and forgiveness, and friendship. This research contributes to the world of education in utilizing children's literature as a medium for character formation, and provides references in selecting reading materials that suit the needs of children's character development.

Agnes Salsabilla; Putri Rindu Kinasih

Publikasi Para ahli Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

Culture shock is a phenomenon that is experienced by someone who moves to an environment with a culture that is different from their own just as happened to Todd Anderson in the Outsourced movie. This study used a qualitative method to analyze the main character, Todd Anderson, who was sent to India from America. Todd went through five stages of culture shock based on Adler’s theory. In the contact stage, he was still integrated with his American culture. In the second stage, Todd experienced stress and frustration as his ability to relate, connect, and engage with others fell apart. He also felt alienated from the Indian locals. Todd looked for a relationship with the Americans during the third stage. In the fourth stage, Todd freed himself from previous defensiveness towards Indian culture. In the fifth stage, Todd was able to build trust and sensitivity to the Indians, and Todd accepted all the similarities and differences between Indian culture and American culture. Todd also applied all strategies based on Plummer’s theory. Todd looked for a new support group and enriched his life in India. Todd then discovered Indian social taboos that should be avoided. Finally, Todd developed an understanding of Indian culture. Overall, this study concludes that although culture shock occurs in stages, it can be overcome through embracing the local way of life, as Todd did in the film, and ceasing to reject it.  

Nurul Nabila; Indah Aini

Publikasi Para ahli Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study employs the 4-D development model (Define, Design, Develop, and Disseminate) adapted from Thiagarajan et al. (1974) to develop a Digital Storytelling medium using Canva for the topic “Family” in Senior High School (SMA/MA). A needs analysis was conducted in the Define phase, revealing that students experienced difficulties in listening and speaking. In the Design phase, a context-based story medium with illustrations, texts, and German audio narration was created. During the Develop phase, the product was validated by two experts. A German language instructor reviewed the material and deemed it suitable for use without revisions. The material validation results showed that the medium is usable without revision, as the material was rated clear, systematic, complete, engaging, and easy to understand. The material expert’s evaluation covered five categories, resulting in a total material score of 95. A media expert evaluated the medium along with audio and video content. The media expert’s assessment included ten categories, resulting in a total media score of 95. Meanwhile, data validation indicated that the medium can be further used with minor revisions, such as enhancing visual elements to make it more dynamic and adjusting audio quality to improve listening comfort. The results of this study show that the development process of the Digital Storytelling medium using Canva for the “Family” topic in Senior High School successfully produced an engaging and communicative product that matches the characteristics of beginner German language learners. This medium contains a story on the theme “Family,” complemented by illustrations, texts, and audio content. The developed video has been uploaded to the YouTube platform to facilitate access for teachers and students.

Ami Girsang; M. Rafif Zaki Ramadhan; Rina Trie Syahputri; Sandra Sridevi Hutapea; Zuraima Fitriani Salim

Publikasi Para ahli Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to explore the use of classroom talk in Indonesian EFL classrooms, specifically when teaching descriptive texts. Utilizing Sinclair & Coulthard's (1975) discourse analysis theory, the study focuses on the Initiation-Response-Feedback (IRF) model, which offers a framework for analyzing classroom interactions. By applying this model, classroom discourse can be broken down into a hierarchical structure that includes Exchanges, Moves, and Acts. This structure allows for a detailed examination of teacher-student communication, making its subtle nuances more explicit and accessible for analysis. The IRF model is widely recognized for its applicability and effectiveness in identifying the functional roles of utterances in classroom talk. One key observation from this study is that teacher-led initiation and questioning often dominate the discourse, with students primarily responding to the teacher’s prompts. The study suggests that the implications of the IRF model can help teachers reflect on their communication patterns and improve their teaching methods. By transforming teacher-centered scaffolding into a more student-centered approach, teachers can foster more effective interactions that enhance student engagement and learning. The study also highlights the importance of using the IRF model as a diagnostic tool for improving classroom communication practices and encouraging more dynamic and student-oriented teaching methods.

Deviara Lestari; Laura J R Sitorus; Nazwa Inaya Sani; Ribka Manurung

Publikasi Para ahli Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aimed to analyze the application of Sinclair and Coulthard’s verbal and nonverbal model in teaching descriptive text to 11th-grade students. Using a qualitative descriptive approach, this research was conducted through Classroom Discourse Analysis based on a recorded English teaching session at MAS Darul Azhariyun. The data consisted of the teacher’s and students’ verbal and nonverbal interactions, transcribed and categorized according to Sinclair and Coulthard’s (1975) framework, including exchange, move, and act. The findings revealed that the classroom interaction was predominantly teacher-centered, structured through the Initiation–Response–Feedback (IRF) sequence. However, despite the teacher’s dominant role, interactive moments occurred through group discussions, presentations, and questioning sessions that encouraged student participation. Nonverbal communication such as gestures, facial expressions, and tone were found to reinforce meaning, support comprehension, and maintain engagement. The study identified that while students’ responses were often short, the teacher’s scaffolding and feedback effectively maintained communicative flow and ensured lesson coherence. These findings suggest that the integration of verbal and nonverbal discourse based on Sinclair and Coulthard’s model contributes to clearer instructional structure, improved classroom interaction, and increased student attentiveness. It also highlights the potential of discourse analysis as a reflective tool for teachers to evaluate communication strategies and promote more interactive, meaningful language learning environments.

Olga Wansyan; Rita Hartati

Publikasi Para ahli Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

This paper explores the use of Milton's Language Pattern Model in English Language Teaching (ELT) advertisements on Instagram. Drawing upon Ellerton's (2006) Milton Model framework and Searle's (1969) Speech Act Theory, with a specific focus on illocutionary acts, this research aims to identify the types of Milton Model patterns present in these advertisements and analyse how they are utilized to influence potential learners. Qualitative content analysis was applied to 30 ELT advertisements from Indonesian Instagram accounts. The results show that 15 out of 20 Milton Model language patterns have been identified, accumulating 78 instances. There were four patterns that become the most common patterns, which are Universal Quantifier (13%), Pace Current Experience (13%), Presupposition (12%), and Unspecified Verb (12%). The findings of the present study demonstrate that advertisers use of Milton Model language patterns in order to implicitly make claims, develop connections with their audience, and guide the audience to the direction of desired actions. This is accomplished by using vagueness, emotional connection, and assumed truths to enhance the persuasive impact, while also utilizing linguistic functions as assertive and directive illocutionary acts. This research expands a valuable insight by uniquely integrating the analysis of Milton Model language patterns with illocutionary functions as assertive and directive acts and specific advertising objectives, offering a novel, multi-layered framework for understanding digital persuasion in the English Language Teaching (ELT).