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M Hasyim Abdurrohman; Rifqi Aulia Rahman; Noor Aziz

Reflection : Islamic Education Journal 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Moral education is the core of Islamic teachings that emphasize the formation of noble character in human relationships with Allah SWT and with others. The phenomenon of moral deterioration that occurs in society, such as promiscuity, juvenile criminality, violence, and the loss of manners towards parents and teachers, shows the urgency of systematic moral education. This research aims to examine the content and content of the book Akhlak Lil Banin by Sheikh Umar bin Ahmad Baraja' and the strategy of the moral education concept contained in it. The research method used is a literature study with a qualitative-descriptive approach through content analysis. The results of the study show that Lil Banin's book of Morals contains fundamental moral values, including ethics with parents, manners with teachers, speaking ethics, honesty and trust, responsibility, and manners of eating and drinking. The moral education strategy in this book includes moral development towards Allah SWT, oneself, parents, teachers, fellow humans, the environment, and in all life circumstances. Thus, Lil Banin's book of Morals is not only a moral guideline for children and adolescents, but also relevant as a reference for character education in the modern era that is full of moral challenges.

Sabil Syuhada; Muhammad Nobel Maulana; Adilla Fauziah Aliva; Niki Salwanabila; Srihana Marhadi

Reflection : Islamic Education Journal 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Indonesia’s rich religious, ethnic, and cultural diversity has long been accompanied by challenges related to socio-religious conflict. One important yet often overlooked dimension is intra-religious tension, illustrated by the differing perspectives of Nahdlatul Ulama (NU) and Muhammadiyah—the two largest Islamic organizations in the country. This study examines how these organizations manage their doctrinal differences (khilafiyah) and uphold tolerance as an expression of the First Principle of Pancasila. Using a qualitative literature review, the research analyzes organizational documents, scholarly works, and academic articles concerning both groups. Findings show that their divergence stems primarily from distinct methodological frameworks. NU follows the Aswaja tradition, accommodating local culture through the concept of Islam Nusantara, adhering to classical jurisprudential schools, and applying the maxim al-muhafadzah. In contrast, Muhammadiyah employs the Manhaj Tarjih and a Tajdid (renewal) approach centered on purification and modernization, forming the basis of its Progressive Islam vision. Despite differences in jurisprudential practice, both organizations share a commitment to moderation (wasathiyyah). NU expresses tolerance through its principles of Tawassuth, Tawazun, Tasamuh, and the Trilogy of Brotherhood, whereas Muhammadiyah emphasizes justice and respect for diversity in its Guidelines for Islamic Life. Their mutual acceptance of Pancasila—as Darul Ahdi wa Syahadah for Muhammadiyah and the foundation of Ukhuwah Wathaniyah for NU—demonstrates that internal Islamic pluralism can strengthen, rather than weaken, national unity.

Shalahuddin Shalahuddin; Muhammad Roihan; Fiqie Alghifari; Muhammad Alfikri Azzaki; Inggrid Ratu Cendana

Reflection : Islamic Education Journal 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

In the learning process, there are various important aspects that must be considered, especially by teachers as transmitters of knowledge. The success of learning depends heavily on the teacher's ability to manage the classroom to create a safe, comfortable, and enjoyable learning atmosphere. Therefore, teachers need to choose the right learning method so that learning objectives can be achieved effectively. One method that can be used is Outdoor Learning, which is learning outside the classroom that provides opportunities for students to develop talents and creativity more broadly through direct experience in the open air. Management of the learning environment is also a crucial factor in supporting learning success. Several things that need to be considered include understanding the nature and development of student intelligence, getting to know students individually, utilizing student behavior in organizing learning, and developing critical thinking, creativity, and problem-solving skills. In addition, teachers need to create an attractive classroom, utilize the environment as a learning resource, provide constructive feedback, and differentiate between students' physical and mental activities. The learning environment itself consists of indoor and outdoor environments. The indoor environment includes school facilities such as classrooms, libraries, laboratories, and auditoriums. Meanwhile, the outdoor environment includes places outside the school that can be used as learning resources, such as museums, mosques, monuments, and fields. Prospective teachers need to understand the importance of managing the learning environment and understand the various types and benefits of learning environments to support an effective learning process.  

Agustinus Abraham

Anugerah : Jurnal Pendidikan Kristiani dan Kateketik Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines the increasing prevalence of premarital sexual behavior among Indonesian adolescents, including Catholic youths, which poses a significant challenge to the moral formation and faith development promoted by the Catholic Church. Using a qualitative method with a literature study approach, this research analyzes the phenomenon of adolescent free sex from the perspective of Catholic moral theology and family pastoral care. The findings reveal that the rise of free sexual behavior among adolescents is strongly influenced by curiosity, fragmented family structures, weak value-based sexual education, and the unregulated use of digital media. Moral theology views sexuality as a divine gift whose authentic meaning is realized only within the sacramental bond of marriage; therefore, premarital sex is considered a deviation from human dignity and the true nature of love. The study also highlights the essential role of the family as the Domestic Church in shaping conscience, character, and responsible sexual attitudes among youths. Pastoral strategies proposed include integral sexual education, strengthening parent–child communication in the digital age, and contextual pastoral accompaniment rooted in compassion, as emphasized in Amoris Laetitia. This research underscores the need for collaborative efforts between families, the Church, and educational institutions to guide young people toward a holistic understanding of sexuality, authentic love, and their Christian vocation in contemporary society.  

Lelangwayan, Petriana Dae; Intansakti Pius X; Tarihoran, Emmeria

Anugerah : Jurnal Pendidikan Kristiani dan Kateketik Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This article discusses the leva mass in Lamalera as one of the examples of the inculturation of the Catholic faith in local culture on the island of Lembata, East Nusa Tenggara. Inculturation is understood as a process of encounter between faith and culture, so that the proclamation of the gospel can be deeply lived in the context of the life of the local people. Through the leva mass, cultural elements such as sea symbols, boats (tena), traditional dances, traditional clothing, and regional songs are harmoniously integrated into the liturgy of the Catholic Church. For the Lamalera community, the sea is not only a source of livelihood, but a symbol of God's presence and power that blesses and protects human life. The celebration of the Mass emphasizes that God is present not only in the church building, but also in every aspect of human life, including work. The Leva Mass can also strengthen the spirit of brotherhood, solidarity, and the responsibility of the people towards His created nature. The people learn to be grateful for marine products, respect the environment, and work with the spirit of love and sacrifice. Thus, the leva mass is not just a religious ritual, but also a faith and cultural education that helps the people in understanding their call to live in harmony with nature and the will of God. Through the Mass of Leva, the Church in Lamalera portrays the living face of faith, the source of the gospel but rooted in the local culture.

Tri Santus Sihombing; Yohanes Wilson B.Lena Meo

Anugerah : Jurnal Pendidikan Kristiani dan Kateketik Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The Protestant Reformation, pioneered by Martin Luther in the 16th century, was an important moment in Christian history. This movement emerged as a critique of Catholic Church practices, particularly the sale of indulgences and the abuse of power by clergy, which were considered to deviate from the teachings of the Bible. In response, the Catholic Church convened the Council of Trent. This council not only reaffirmed the teachings of the faith but also tightened spiritual discipline and reformed the internal structure to maintain the unity of the Church. In addition, the Council of Trent also encouraged pastoral renewal supported by religious orders, especially the Society of Jesus (Jesuits), which played a major role in education, missions, and social services. This study analyzes the roots of the Reformation, examines the Council of Trent as the official response of the Catholic Church, and explores the forms of pastoral renewal that emerged afterwards. The results show that although the Protestant Reformation was a major challenge, the Catholic Church's response through the Council of Trent and the pastoral renewal movement succeeded in strengthening Catholic identity and left an important legacy that has influenced the development of the Church to this day.

Yuwita Despriyantie

Damai : Jurnal Pendidikan Agama Kristen dan Filsafat 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines how Christian marriage is represented in the modern era through theological, symbolic, and contextual perspectives. Although Christian marriage is traditionally understood as a sacred covenant emphasizing unity, fidelity, and permanence, contemporary social realities reveal shifts in how Christians interpret and express marital life. Economic pressures, evolving family roles, digital communication patterns, and cultural influences shape the modern experience of marriage. Using a descriptive qualitative approach through literature-based research, this study analyzes the theological foundations, ritual symbols, and contextual factors that influence changes in the representation of Christian marriage today. The findings indicate that while the core theological essence of Christian marriage remains, its practical expressions undergo adaptation to remain relevant within modern life. Symbols such as wedding rings, marital vows, and liturgical blessings continue to convey theological meaning, while premarital education and pastoral support play a crucial role in strengthening marital stability. The study highlights the need for a contextual and integrative ecclesial approach that responds to the realities faced by Christian couples in contemporary society.    

Hurmanisa Hurmanisa; Grasela Sinta; Juan Andika Manuputty; Sarmauli Sarmauli

Pengharapan : Jurnal Pendidikan dan Pemuridan Kristen dan Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The death penalty remains a topic of ongoing debate from legal, moral, and religious perspectives. In Indonesia, the death penalty is still applied for certain serious crimes; however, its implementation is questioned because it is considered to conflict with the fundamental human right to life. From the perspective of Christian ethics, this issue becomes more complex as it relates to the understanding of life as a gift from God and the principles of justice and forgiveness. The Old Testament contains provisions for the death penalty as a means of upholding law and maintaining the holiness of the community, while the New Testament emphasizes love, restoration, and the opportunity for repentance through the example of Jesus Christ. This study aims to analyze how Christian ethics views the death penalty by examining the balance between justice and forgiveness as taught in Scripture. The method used in this research is literature review and conceptual analysis of biblical texts and theological sources. The findings indicate that Christian ethics does not merely reject or accept the death penalty, but directs toward an understanding of justice that restores human dignity. This perspective is expected to serve as an ethical consideration in responding to the application of the death penalty in modern society.

F. Christa Natalia; Intansakti Pius X

Pengharapan : Jurnal Pendidikan dan Pemuridan Kristen dan Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to explore the symbolic meaning of the siraman ceremony in Javanese culture and interpret its values ​​in light of the Catholic faith, particularly regarding the sanctity and blessings of the sacrament of marriage. The siraman tradition is understood not merely as a cultural ritual, but as a process of physical and spiritual purification imbued with spiritual symbolism, such as the use of water from seven springs and the granting of parental blessings. This study uses a qualitative approach with a literature review method through analysis of Church documents, Javanese anthropological literature, and relevant research. The results indicate that the meaning of purification in siraman is closely related to the symbolism of baptismal water in the Catholic tradition, while the prayer of parental blessing aligns with the concept of blessing as a manifestation of God's grace in the family. Through the inculturation perspective emphasized in Gaudium et Spes and Ecclesia in Asia, siraman can be understood as a form of harmonious dialogue between faith and culture without compromising the purity of Church teachings. This study concludes that the siraman ceremony can enrich the experience of the sacrament of marriage for Javanese Catholics, while strengthening their identity as individuals of faith and culture.

Mulyani, Luh Sukma; Stefani Putri Wulandari; Marcellina Layata; Ni Kadek Trisnawati; I Wayan Sumarjaya

Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Negative Binomial Regression is a statistical modeling approach used to analyze count data with overdispersion, where the variance exceeds the mean. This study applies the method to examine the influence of weather factors on the daily number of cyclists crossing the Williamsburg Bridge in New York City. The independent variables used in the analysis include maximum temperature, minimum temperature, and precipitation. The dataset was obtained from the NYC Department of Transportation through the Kaggle platform and covers the period from April 1 to April 30, 2016. The analysis began with a Poisson Regression model; however, the presence of overdispersion was identified, indicated by a high AIC value of 8598.19, suggesting that the model was not suitable. The alternative Negative Binomial Regression model was then employed and produced a significantly lower AIC value of 518.77, demonstrating a superior fit. The findings indicate that maximum temperature has a positive effect on the number of cyclists, while precipitation shows a significant negative effect. Conversely, minimum temperature does not exhibit a meaningful influence. These results highlight the importance of considering weather conditions when planning bicycle-based transportation systems and support the development of sustainable mobility strategies in urban environments.

Ni Nyoman Juniantari Mediasih Landuh; Gusti Ayu Gita Sarawati; Ni Made Lidya Suari; Amelia Sihombing; Eirenne Pridari Sinsya Dewi

Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study aims to compare the thermal efficiency of two aluminum and iron-based pans in the water heating process. This research method uses a mixed approach that includes direct observation (qualitative) and quantitative analysis based on changes in water temperature after heating at two volume variations, namely 0.25 L and 0.5 L. Heating was carried out with two time differences, the total of each experiment was four experiments, with two experiments for five minutes and also two experiments for ten minutes. The results showed that iron pans produced heat of 66,150 J at a volume of 0.25 L and 151,200 J at a volume of 0.5 L. Meanwhile, an aluminum pan could produce heat of 53,550 J at a volume of 0.25 L and 67,200 J at a volume of 0.5 L. The difference in heat value was influenced by the thermal conductivity and physical characteristics of each material. This study provides an understanding of the thermal performance of both pot materials and can be considered in the selection of efficient cooking utensils in the household environment.

Fathoni Abdulfalih; Muhammad Yasykur Ibadurrahman; Jamaluddin Ahmad; Abdillah Azzam Ramadhan

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The refugee and asylum seeker phenomenon raises complex legal issues, especially concerning their citizenship status and international legal protection. Many refugees face statelessness, which requires legal safeguards under international instruments such as the 1951 Refugee Convention and the 1967 Protocol. However, Indonesia has not ratified the 1951 Convention, relying instead on Presidential Regulation No. 125 of 2016. This study aims to compare the citizenship status of refugees and asylum seekers under international law and Indonesian national law. The research employs a normative legal method with a comparative approach by examining legal instruments, academic journals, and literature. The results show that international law provides broader protection, while Indonesian national law is limited to administrative and humanitarian aspects without granting permanent citizenship. In conclusion, there exists a normative gap between international conventions and Indonesian legal policies, requiring harmonization to ensure adequate protection for refugees and asylum seekers.

Adinda Zahrah; Putri, Deliana; Safira, Alya; Kholifah, Afiyatun

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Globalization is a major phenomenon that brings rapid changes in the mindset, behavior, and culture of society, including students in formal educational settings. This condition presents significant challenges for Islamic Religious Education, which plays a crucial role in shaping character and internalizing Islamic values. This study aims to analyze how globalization influences students’ understanding, attitudes, and practices of Islamic values, as well as how Islamic Religious Education can respond adaptively to these changes. This research employs a qualitative approach using a literature study method that reviews books, scholarly articles, and relevant documents related to globalization, Islamic education, and character formation. Data were analyzed through processes of collection, classification, and interpretation to identify patterns of global influence on Islamic values. The findings reveal that globalization offers two major impacts: opportunities for the development of religious literacy through technological and informational access, and threats in the form of external values such as hedonism, individualism, and decreasing religious sensitivity. These findings highlight the need for educational strategies that balance the use of technology with the reinforcement of Islamic character, including the integration of Islamic values into digital-based learning, strengthening teacher role modeling, and habituating moral behavior within school activities. The implications of this study emphasize the importance of innovation in Islamic Religious Education to maintain the relevance of Islamic values amid the ongoing developments of globalization.

Musthofa Husni Mukti; Muhammad Ghozi Alfaruq; Muhammad Rizki Ar Ridho; Fayi' Ahmad Faiq

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The era of globalization has introduced new dynamics in the practice of citizenship and the protection of human rights (HR), both at national and international levels. The background of this study stems from the increasing flow of migration, the rapid development of information technology, and the interconnectedness of global economic and political systems, all of which challenge the traditional concept of citizenship and mechanisms for protecting HR. The aim of this research is to analyze the relevance of citizenship in the context of globalization and to examine the effectiveness of human rights protection in addressing cross-border issues. The method employed is a literature study with a qualitative-descriptive approach, drawing on academic sources, international legal instruments, and national regulations concerning citizenship and HR. The findings indicate that globalization expands the scope of citizen participation, but simultaneously creates new vulnerabilities, such as discrimination against migrants, weak digital protection, and gaps in access to justice. On the other hand, international legal instruments and the role of transnational organizations have shown potential in strengthening protection, although their implementation still faces challenges at the domestic level. In conclusion, citizenship in the globalization era is no longer limited to a legal-formal identity, but also encompasses universal rights that demand states to enhance global collaboration, regulatory harmonization, and policy innovation in human rights protection.

Ahmad Baihaki; Muhammad Shofil Himam; Mu’allimin Mu’allimin

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Total Quality Management (TQM) in education has become an important issue in line with increasing societal demands for quality educational services and student satisfaction. Improving educational quality not only depends on the curriculum but also on the effective implementation of quality management principles in educational institutions, including secondary schools, universities, and Islamic boarding schools. This article aims to provide a literature review on the concept, implementation, and impact of quality management on customer satisfaction in the context of Islamic education, addressing two research questions: (1) How are the concepts and practices of quality management implemented? and (2) What are the drivers and barriers to successful implementation?. The method employed is a qualitative literature review, with scholarly articles retrieved from Google Scholar and Publish or Perish (PoP) using the keyword “integrated quality management in education.” The search focused on publications from 2020 to 2025, yielding 30 initial articles. After screening and selecting based on relevance and focus on customer satisfaction, 5 main articles were analyzed in depth. The review revealed three main trends: (1) implementation of integrated quality management enhances service quality and student satisfaction; (2) leadership and curriculum management are key factors for success; and (3) continuous evaluation strategies and staff competency development promote stakeholder satisfaction. In conclusion, systematic quality management in education positively impacts customer satisfaction, and further research is needed to conduct comparative studies across institutions and to explore the integration of digital quality management systems.

Muhamad Ali Mahfudi; Agus Satrio Utomo; Zaka Khoirul Huda

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The transformation of education in the digital era demands a strong moral foundation to ensure that technological advancement does not erode human values. Pancasila, as the ideological and ethical foundation of Indonesia, plays a crucial role in guiding educational transformation to remain rooted in national moral values. This study aims to analyze the relevance and implementation of Pancasila values in shaping the morality of Generation Z amid the digitalization of education. The research employs a qualitative method with a descriptive-analytical approach through literature review, policy analysis, and observation of students’ digital behavior. The findings indicate that the internalization of Pancasila values within the digital education ecosystem contributes to strengthening character, ethical responsibility, and national awareness among Generation Z. However, key challenges include the lack of moral value integration in digital content and weak role modeling within educational environments. In conclusion, Pancasila-based educational transformation is not merely a technological innovation but a moral process that requires synergy among the government, educators, and society to create a humanistic, ethical, and civilized digital ecosystem.

Awang Firdaos; Yusniar Lubis; Robert Tua Siregar

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research seeks to examine the influence of digital competency on employee performance, with employee engagement serving as a mediating variable at the Jakarta Mampang Prapatan Tax Office (KPP Pratama). The research employed a quantitative methodology utilizing Structural Equation Modeling (SEM) with Smart PLS, derived from data collected from 106 employees. The findings indicate that digital competency significantly influences employee engagement, which in turn positively affects employee performance. Digital competency also has an indirect effect on how well employees do their jobs by making them more engaged. These results validate that enhancing employee digital competency must be succeeded by bolstering employee engagement to achieve optimal performance improvement. This research makes an empirical contribution to the literature regarding digital competency and work engagement within the public sector and presents practical implications for enhancing human resource capacity to facilitate the modernization of tax services.

Khomeiny Yunior; Syaifuddin Syaifuddin; Robert Tua Siregar

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The growth of artificial intelligence (AI) in healthcare is causing big shifts in management roles and how ready organizations are, especially in private hospitals. In Medan City, rising competition, a small healthcare workforce, and strict accreditation requirements all make it even more important to use digital technology to make operations more efficient. This study seeks to examine the impact of AI on organizational readiness, utilizing management performance as a mediating variable. Quantitative approaches were employed via a survey of managers and administrative personnel at private hospitals, and the data were analyzed using path analysis with SPSS. The findings indicate that AI exerts a favorable and considerable influence on management performance, which in turn directly enhances organizational readiness. Additionally, managerial performance has been demonstrated to mediate the relationship between AI and organizational readiness. These findings address a research gap concerning the mechanisms of AI's role in the managerial context of hospitals in developing countries and offer practical implications for fortifying digital strategies, cultivating human resource competencies, and augmenting organizational capabilities in response to technology-driven healthcare transformation.

Dila Agustina Ramadani; Ari Susanti

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of price and product quality on purchasing decisions for personal care products manufactured by PT Mandom Indonesia Tbk. The topic was chosen in response to increasingly intense competition in the cosmetics industry, along with a decline in sales performance of several Mandom products, which highlights the need for the company to better understand key factors affecting consumer purchasing behavior. The research employed a quantitative approach using a survey method. Primary data were collected through questionnaires distributed to 100 respondents who use Mandom products, selected through purposive sampling. Prior to analysis, the research instruments were tested for validity and reliability to ensure the accuracy and consistency of the data. The data were then analyzed using multiple linear regression techniques. The results indicate that price has a positive and significant effect on purchasing decisions and is the most dominant influencing factor. This finding suggests that consumers place strong emphasis on the suitability between price and perceived benefits when making purchasing decisions. Product quality also shows a positive and significant influence, although its effect is relatively smaller compared to price. Simultaneously, price and product quality explain a portion of the variation in purchasing decisions, while other factors outside the study also contribute. Based on these findings, PT Mandom Indonesia Tbk is advised to prioritize competitive pricing strategies while consistently maintaining product quality to enhance purchase intentions and strengthen consumer loyalty.

Putri Dini Octavia Ardiansyah; Gilang Habib Azky Pratama H.P

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study investigates the influence of discount programs, digital marketing strategies, and service quality on prospective students’ decisions to enroll at STIE Surakarta. The increasingly competitive landscape of private higher education in Indonesia requires institutions to formulate effective marketing strategies that can address the expectations and behavioral tendencies of Generation Z. A quantitative approach was employed using survey data from 36 new students selected through purposive sampling based on their participation in discount-based admission programs. The research instruments were validated through correlation tests and demonstrated reliable internal consistency. Data were analyzed using multiple linear regression to identify both partial and simultaneous effects among the variables. The findings reveal that discount offers are the only variable that significantly affects enrollment decisions, indicating that financial incentives remain a dominant consideration for prospective students evaluating private tertiary education options. Meanwhile, digital marketing and service quality, although yielding positive regression coefficients, do not show significant partial effects. However, the three variables collectively have a significant simultaneous effect, suggesting that enrollment decisions are shaped by a combination of economic, promotional, and perceptual factors. The model explains 45.7% of the variance in enrollment decisions. These results highlight the need for higher education institutions to balance financial incentives with consistent digital marketing execution and improved service delivery. The study contributes to the expanding literature on student decision-making behavior and offers practical insights for strengthening competitive marketing strategies in private higher education.