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This research aims to uncover the relationship between Brand Image and Word of Mouth on consumer purchasing decisions at Maharani Cake House. With the background of a high number of people with disabilities in Indonesia, Maharani Cake House emerges as a solution for social inclusion and creating job opportunities for them. A strong brand image and word-of-mouth recommendations are considered to influence customer satisfaction. The research method used is quantitative descriptive with a questionnaire. The data analysis results show that Brand Image and Word of Mouth have a significant influence on purchasing decisions, in line with consumer theory. These findings are consistent with previous research stating that a strong brand image and social interaction play an important role in shaping purchasing decisions. The research conclusion emphasizes the importance of building a strong brand image and enhancing social interaction to improve customer satisfaction and brand loyalty. Therefore, it is recommended for companies to continuously strengthen their brand image and foster word of mouth to increase consumer trust and expand market share.

This research aims to analyze employee performance and service quality at the Tuah Bintan Buffet Restaurant. The research approach used is qualitative with interviews and observation methods as the main data sources. The research results show that optimal employee performance, including clear division of tasks, structured training and regular evaluations, contributes significantly to the quality of services provided. The main challenge faced by this restaurant is maintaining consistent food quality and efficient service times during peak hours. However, innovation and implementation of improvements based on customer feedback have succeeded in increasing customer satisfaction. This research confirms that good employee performance has an important role in creating a positive service experience, as well as providing input for strategies for improving restaurant operations in the future.

The development of the Internet of Things (IoT) has changed the paradigm of banking services by offering innovations in operational efficiency, security and customer experience. Despite this, IoT implementation in the banking sector faces significant challenges related to data security and infrastructure costs. This research aims to explore the impact of implementing IoT in banking services and to identify the opportunities and challenges faced in the current digital era. This research method involves case studies, in-depth interviews, and surveys to analyze the use of smart ATMs, wearable devices, security sensors, and smart queuing systems in various banking contexts. The analysis results show significant improvements in operational efficiency and customer satisfaction, while also highlighting challenges related to data security and implementation costs. The implications of this research include recommendations for further development in IoT technology in banking services, with a focus on enhanced data security and effective implementation strategies.

This study aims to analyze the implementation of performance management in Kurnia Supermarket, Tanjungpinang City. The type of research used is descriptive research with a qualitative approach. Data collection was carried out through observation and in-depth interviews. The sample used was purposive sampling. The informants are 3 people, namely 1 manager and 2 employees from the goods arrangement staff and cashier division, in order to obtain a comprehensive perspective related to the implementation of performance management implemented. The results of the study show that performance management at Kurnia Supermarket has been implemented well. This is reflected in the implementation of clear goal setting, achievement of performance targets, and employee competency development that focuses on improving work quality. This implementation also supports the improvement of operational efficiency which has a positive impact on the company's overall performance. Although it has shown positive results, the study also found several challenges, such as a lack of understanding of some employees regarding the performance management system and limited human resources in some divisions. Therefore, it is recommended to improve communication and increase socialization about performance management to all employees to achieve more optimal results.

This research aims to analyze the role of management accounting in decision making and improving company performance, with a focus on the application of main techniques such as Cost-Volume-Profit (CVP) Analysis, Activity-Based Costing (ABC), and Balanced Scorecard (BSC). Through a qualitative approach with in-depth interviews and case studies on several companies, this research found that management accounting techniques contribute significantly to optimizing costs, increasing operational efficiency, and planning long-term strategies. The use of CVP Analysis helps companies plan more profitable product costs and prices, while ABC provides more accurate cost allocation for each activity in the value chain. On the other hand, BSC helps companies to assess performance as a whole, not only from a financial perspective, but also from non-financial aspects such as customer satisfaction and service quality. However, this research also identified several challenges, including limited resources, insufficient understanding of these techniques, and resistance to change within organizations. Limitations in the research sample and observation time are also factors that need to be considered. Overall, this research confirms the importance of implementing management accounting in improving company performance, but also shows that internal and external factors need to be considered in its implementation.

In an increasingly competitive business environment, Customer Relationship Management (CRM) is a strategic key for companies in maintaining customer satisfaction and improving performance. This article aims to investigate the influence of CRM on customer satisfaction and company performance to improve business performance. A qualitative approach is used to explore the complex interactions between Customer Relationship Management, customer satisfaction, and company performance from an in-depth perspective. Meanwhile, the literature study method is used to analyze various theories, models and related research findings. This research aims to evaluate the impact of Customer Relationship Management on customer satisfaction and company performance, providing a better understanding of how effective implementation of Customer Relationship Management can strengthen long-term relationships with customers and improve a company's overall business performance.  

This study aims to analyze the effect of company image, relationship marketing, and service quality on customer loyalty at Indomaret Semolowaru, Surabaya. This research uses quantitative methods with data collection techniques through questionnaires distributed to 100 respondents. The results showed that corporate image, relationship marketing, and service quality have a positive influence on customer satisfaction. Customer satisfaction then has a positive influence on customer loyalty. The conclusion of this study is that corporate image, relationship marketing, and service quality are important factors that can increase customer loyalty at Indomaret Semolowaru, Surabaya. Indomaret needs to continue to improve service quality, build a positive corporate image, and establish good relationships with customers to increase customer loyalty.

This study aims to measure the Effect of Service Perceptions and Price Promos on Customer Satisfaction in Walisongo State Islamic University Students in Semarang. The data collection technique used in this study was in the form of a questionnaire in the form of a Google form which was distributed to students of the Walisongo State Islamic University Semarang who use Maxim transportation services with a sample of 100 respondents. Based on the results of the analysis, it can be stated that service perceptions and price promos simultaneously influence customer satisfaction of Maxim service users with an F-count value of 11.933 with sig < 0.001. Perceptions of service and price promos have a partially positive and significant effect on customer satisfaction at UIN Walsiongo Semarang students.

Management Information Systems (MIS) are an integral part of modern enterprise operations. This article discusses the application of SIM in improving company efficiency. This research uses a qualitative approach to analyze how SIM can optimize management processes, decision making, and operational control. The results show that effective implementation of SIM can help companies to increase productivity, reduce operational costs, and improve customer satisfaction. In addition, this article also discusses the challenges and barriers that may be faced in SIM implementation as well as strategies to overcome them.

In the era of globalization, intense competition drives companies to expand their markets, particularly in Indonesia's rapidly growing tourism sector. Batam, as a Free Trade Zone and a potential tourist destination, has experienced a significant increase in international tourists, fostering the growth of the hospitality industry. PT. Trikarya Era Sukses Medan established the Ibis Style Hotel Batam, offering facilities comparable to four-star hotels to attract consumers amid tight competition. This study analyzes the influence of service quality, business facilities, and consumer satisfaction on customer loyalty at the hotel. The population in this study consists of all guests staying at Ibis Style Hotel Batam, totaling 3,689 individuals. Accidental sampling is the technique used for sample collection, and the sample size is 110 individuals. The data collection method employs questionnaires. The study results indicate that: (1) Service quality significantly affects customer loyalty, (2) Business facilities significantly affect customer loyalty, (3) Consumer satisfaction significantly affects customer loyalty, (4) Service quality, business facilities, and consumer satisfaction collectively and significantly affect customer loyalty.

Management Information System (MIS) is an important tool for companies to manage information and support business processes. However, there are still many companies that have not utilized SIM optimally to improve customer service. This research uses a qualitative case study method to collect data. This research examines the role of Management Information Systems (MIS) in improving customer service quality, building customer loyalty, and achieving competitive advantage in the digital era. The findings show that SIM plays an important role in improving the five dimensions of customer service quality, namely reliability, responsiveness, assurance, empathy, and form. SIM is also proven to help build customer loyalty through increased satisfaction, trust, and commitment. In addition, SIM can help companies achieve a competitive advantage by increasing customer retention, attracting new customers, and improving the company's image.      

Islamic banks, as the name implies, are banks based on Islamic law (sharia) which do not run an interest system in their operations because this is considered a ribawi mechanism. In carrying out its operations, Islamic banks take profits by using a profit-sharing system. The operational activities of Islamic banks do not only focus on raising and channeling funds, but service quality is also an important factor in maximizing profits. The purpose of this study is to determine whether the quality of Islamic bank services has an influence on student satisfaction as Islamic bank customers. And this research consists of two variables, namely service quality and customer satisfaction. This research method uses quantitative methods with regression tests given to 40 respondents with 10 questions.    

In the problems that have occurred, we can see the customer's insatisfaction with the services provided by the bank to the customer in providing services. Of course with this will result in a decrease in many users of the company's services. The aim of this research is to determine the impact of the quality of service and employee performance on customer satisfaction of PT. Bank DKI Tbk Division Cash Pooling Center. The researchers used statistical quantitative motodes. The data was collected using a questionnaire distributed to 40 respondents. Data analysis using data quality test instrument, classical assumption test, double linear regression analysis, hypothesis test and determination coefficient test. The results of the study concluded that partially the service quality variable has no influence on customer satisfaction (the test result is 1,062 < t table 2,026) and on employee performance has an influence over customer satisfying (t count 3,782 > t Table 2,026. Simultaneously, the quality of service and employees performance variables have an impact on customer satisfaction (F count obtained is 14,158 > F table 3,24).

Customer loyalty is the mst important key in a company, because it can increase profits and determine the survival of a company. Loyalty can be formed by good quality service and customer satisfaction resulting from the services provided by the company. The purpose of this research is to determine the influence of service quality and customer satisfaction on customer loyalty at PT. Wahana Logistics Achievement Bogor Branch Ciriung Mayor Oking. This research uses quantitative methods with SPSS Version 25 software. The samples used for data collection were customer of PT.Wahana Achievement Logistics consisted of 60 respondents with sampling using random sampling. The coefficient of determination test results (R2) use an adjusted R-square value of 0,677, wich means that 67,7% of service quality (X1) and costomer satisfaction (X2) have an influence on costomer loyalty, and the remaining 32,3% is influenced by variables not researched by the author. The results of the f test simultaneously show that the variables of service quality and customer satisfaction and positive effect with a sig value of 0,000 < 0,05 and Fcount of 62,722 > 4,007 Ftable on the costomer loyalty variable. From the calculation of the results of the multiple linear regression test, it shows that costomer loyalty is influenced by the service quality variable equal to b1 = 0,620 and the costomer satisfaction variable b2 = 0,301

The aim of this research is to analyze the influence of Seabank promotions and features on the satisfaction and loyalty of FEBI UIN SMH Banten students. Seabank is a digital banking application that provides convenience and comfort in managing your finances anytime, anywhere, from saving to doing various things on your smartphone. PT Seabank Indonesia (Seabank) was previously known as PT Bank Welfare Economics (BKE). After receiving ownership of the Shopee Company, the company name was changed to Seabank on February 10 2021. Based on KEP-12/PB.1/2021 Deputy Commissioner for Banking Control (OJK) of the Financial Control Authority regarding the allocation of use of activity permits in the name of PT. Economic Welfare Bank establishes a business license in the name of PT Bank Seabank Indonesia. The focus of this research is to examine Seabank's offers and features as independent variables and customer satisfaction and loyalty as dependent variables. This study uses a quantitative approach. The main data used consisted of 30 respondents. Apart from that, this research material was processed using the SPSS version 25 computer program. The research results show that Seabank promotions and features do not have a positive impact on customer satisfaction and loyalty, especially for FEBI UIN SMH Banten students.    

This study analyzes the "NYC TLC Trip Record" dataset for the period January 1, 2023 to January 31, 2023 to understand taxi usage patterns in New York City. The objectives to be achieved in this analysis include: (1) Identify the days and times with the highest demand for taxi services, (2) Identify the boroughs with the highest demand for taxi services. We applied univariate analysis for this analysis. The results show that the day with the highest demand occurs on Tuesday for the densest time occurs in the vulnerable time of 3 pm to 6 pm. The boroughs with the highest taxi demand are Manhattan, Queens, and Brooklyn. This analysis provides the results for NYC TLC to develop a data-driven optimization strategy. This analysis not only helps in identifying demand hotspots but also provides insights for more efficient taxi scheduling and placement. With this analysis, it is expected that more effective pick-up time and location optimization strategies can be developed, thereby improving operational efficiency and customer satisfaction in taxi services in New York City.

The aim of this research is to analyze and evaluate the work ethics and performance of tellers at Bank XXX, Tanjung Pinang Branch, and their impact on customer satisfaction and loyalty. The research method used is descriptive research with data collection through questionnaires and interviews. The research population includes all tellers and customers of Bank XXX, with a sample of 11 people selected using purposive sampling technique. The results show that the work ethics and performance of Bank XXX tellers are highly rated by customers, with the majority of respondents giving positive evaluations of teller services. Cooperation between tellers and Customer Service is also considered important in providing integrated and comprehensive services to customers. This research provides valuable insights for banking companies in improving services and maintaining customer loyalty.

With its development, society expects needs, one of which is in the field of financial transactions, one of which is a financial process framework. Advances in information technology in the service sector have been utilized by product marketing and financial institutions, especially Bank Syariah Indonesia. With the launch of sharia banking service information technology known as BSI Mobile. The presence of BSI Mobile makes it easier for every customer to get services and products without having to go to the nearest office. And with BSI Mobile, it is hoped that Bank Syariah Indonesia can achieve customer satisfaction in using it. This research focuses on improving service quality and Mobile Banking product quality on customer satisfaction at PT. Bank Syariah Indonesia KCP Bogor Citeureup 3. The research method used is a quantitative method approach with data collection techniques using accidental sampling or non-probability using the entire population when dealing directly at the BSI Citeureup office 3. The population in question is all customers who have BSI Bank savings, totaling 50 respondents using a questionnaire on a Likert scale. In data processing for analysis using SPSS 25 software with multiple regression analysis techniques with results Y = 8.311, X1 = 0.287, for X2. And simultaneously, the two independent variables get a calculated F of 20.682. In terms of the coefficient of determination, it was found that the two independent variables had an influence of 51.8%. This research shows that there is a positive and significant partial or simultaneous influence between the service quality and product quality variables on customer satisfaction at PT. Bank Syariah Indonesia KCP Bogor Citeureup 3.    

PT PLN (Persero) UP3 Binjai is one of the PLN units that supply electricity to the community. Digital services launched by PLN in the form of PLN Mobile continue to be developed to meet customer needs and satisfaction as well as ease of access. The purpose of this study was to determine the development of efficient customer service through the use of PLN Mobile in UP3 Binjai. The literature review method is used to collect research data by using literature studies to collect materials from books and scientific journals regarding the use of PLN Mobile. From the results of the study, the PLN Mobile application provides benefits for the UP3 Binjai community to find solutions to customer electricity problems, ranging from applying for new electricity installations, checking bills, switching power, responding to complaints and power outages, to purchasing electricity tokens. However, there is a weakness, namely when customers check their bills, customers cannot see information on how much Rupiah is charged, only the month billed. This PLN Mobile application will also have a positive impact on customers and PLN employees because it is more efficient and saves time and energy for customers and employees in resolving customer complaints.

This research presents the development of an e-commerce application aimed at enhancing the operational efficiency of Khadijah Konveksi, a small and medium-sized enterprise (SME) in the garment industry. The application, developed using Android, Java, and Kotlin, provides features for order management, real-time tracking, and online payment, significantly improving customer experience and operational workflow. Initial feedback indicates a high level of customer satisfaction and a notable increase in operational efficiency. The project also highlights the collaborative efforts between students, faculty, and industry professionals, demonstrating the impact of academic-industry partnerships in driving technological advancements for SMEs