Memaksimalkan Potensi Crm: Panduan Praktis Untuk Meningkatkan Kinerja Bisnis

Riha Fitria Ardelia ; Adelia Eka Putri ; Shivva Amalia Khoiralla ; I.G.N. Andhika Mahendra
Jurnal Manajemen Bisnis Digital Terkini 📅 2024 Vol 1, No 3 🔗 DOI: 10.61132/jumbidter.v1i3.208
Abstract
In an increasingly competitive business environment, Customer Relationship Management (CRM) is a strategic key for companies in maintaining customer satisfaction and improving performance. This article aims to investigate the influence of CRM on customer satisfaction and company performance to improve business performance. A qualitative approach is used to explore the complex interactions between Customer Relationship Management, customer satisfaction, and company performance from an in-depth perspective. Meanwhile, the literature study method is used to analyze various theories, models and related research findings. This research aims to evaluate the impact of Customer Relationship Management on customer satisfaction and company performance, providing a better understanding of how effective implementation of Customer Relationship Management can strengthen long-term relationships with customers and improve a company's overall business performance.
 
Keywords
Customer Relationship Management (CRM); customer satisfaction; company performance
How to Cite

Riha Fitria Ardelia, et al. (2024). Memaksimalkan Potensi Crm: Panduan Praktis Untuk Meningkatkan Kinerja Bisnis. Jurnal Manajemen Bisnis Digital Terkini, 1(3). https://doi.org/10.61132/jumbidter.v1i3.208

Riha Fitria Ardelia; Adelia Eka Putri; Shivva Amalia Khoiralla; I.G.N. Andhika Mahendra, "Memaksimalkan Potensi Crm: Panduan Praktis Untuk Meningkatkan Kinerja Bisnis," Jurnal Manajemen Bisnis Digital Terkini, vol. 1, no. 3, 2024.

Riha Fitria Ardelia; Adelia Eka Putri; Shivva Amalia Khoiralla; I.G.N. Andhika Mahendra. "Memaksimalkan Potensi Crm: Panduan Praktis Untuk Meningkatkan Kinerja Bisnis." Jurnal Manajemen Bisnis Digital Terkini, vol. 1, no. 3, 2024.

Riha Fitria Ardelia; Adelia Eka Putri; Shivva Amalia Khoiralla; I.G.N. Andhika Mahendra. "Memaksimalkan Potensi Crm: Panduan Praktis Untuk Meningkatkan Kinerja Bisnis." Jurnal Manajemen Bisnis Digital Terkini 1, no. 3 (2024).

Riha Fitria Ardelia, et al. (2024) 'Memaksimalkan Potensi Crm: Panduan Praktis Untuk Meningkatkan Kinerja Bisnis', Jurnal Manajemen Bisnis Digital Terkini, 1(3). doi: 10.61132/jumbidter.v1i3.208.

Riha Fitria Ardelia; Adelia Eka Putri; Shivva Amalia Khoiralla; I.G.N. Andhika Mahendra. Memaksimalkan Potensi Crm: Panduan Praktis Untuk Meningkatkan Kinerja Bisnis. Jurnal Manajemen Bisnis Digital Terkini. 2024;1(3).

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