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This research aims to analyze the influence of disruption, diffusion, digitalization, and de-siloage on purchasing decisions. This research uses a primary data collection method, namely by distributing questionnaires where the population in this research is Shopee users in Surakarta City. Sampling in this study used a non-probability sampling technique using purposive sampling. With a sample size of 100 respondents. The analysis method is multiple linear regression analysis using SPSS 25 software. The results of this research show that disruption has a positive and significant effect on purchasing decisions, diffusion has a positive and significant effect on purchasing decisions, digitalization has a positive and significant effect on purchasing decisions, and de-siloage has a positive effect and significant to purchasing decisions.

Indomaret, as one of the largest convenience store chains in Indonesia, has become an important part of the lifestyle of urban communities. The rapid growth in the number of Indomaret outlets spread across various regions has made Indomaret the main destination for consumers looking for practical and easily accessible commodities and services. Research design is a type of research in which researchers design learning materials (such as learning activities and learning trajectories) for a particular topic and also at the same time build a theory about the learning process for that topic. Based on the results of the research that has been carried out, the results show that in the tests carried out on product quality variables, partial influence on purchasing decisions is significant. Based on the results of the t test carried out, it shows that the tcount value is greater than the ttable value, namely 4.392 2.322 with a significance level of 0.025 0.05. research results and discussion as well as hypothesis testing which aims to analyze the influence of product quality and service quality on consumer satisfaction.    

This research aims to test whether Service Quality and Promotion influence Purchasing Decisions. The method used in this research is a quantitative method. The population in this research is consumers of PT JNE Tomang, West Jakarta. The sample used in this research used Accidental Sampling with the Slovin formula calculation, namely 100 respondents were obtained. Data analysis using Smart PLS 3.0 The analysis method used is descriptive analysis, validity test, reliability test, r-Square test, f-square test and hypothesis test. The research results show that service quality has no effect on purchasing decisions with t-statistics = 1.439 < t-table = 1.978, but there is a positive and significant influence between promotions on purchasing decisions with the calculated value of t-statistics = 4.781 > t-table = 1.978. This shows that the better the promotion given, the better the decision to purchase services on JNE expeditions.

This study aims to determine and analyze the influence of brand ambassadors and brand image on Xiaomi products simultaneously and partially on consumer purchasing decisions on Xiaomi cellphones. This study uses primary data as a source of data obtained by distributing questionnaires in the form of google forms and distributed to 100 respondents. The population that is the object of this study is all consumers of Xiaomi brand cellphones. Sampling was carried out using a purposive sampling technique. Respondents came from all groups ranging from 17 years of age and above who knew or had been consumers of Xiaomi brand cellphone products. The testing tools in this study consisted of validity tests, reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests, and determination coefficient tests. The results of the study showed that partially the brand ambassador variable influenced Purchasing Decisions with a significance value of 0.000 <0.05 or a tcount value of 4.056> ttable 1.985. Brand Image partially influences Purchasing Decision with a significance value of 0.000 <0.05 or a tcount value of 5.208> ttable 1.985. Simultaneously, brand ambassador and brand image influence Purchasing Decision with a significance value of 0.000 <0.05.  

This research aims to determine the influence of retail mix variables on purchasing decisions at Mai Mart Supermarket, Bima City. The sample for this research is between 30 and 500. So the number of samples in this research is 50 people with a Rurposive Sampling sampling technique, namely a data source sampling technique with certain considerations. Considering the limited number of consumers who shop at the Maimart Supermarket in Bima City. The data processing method uses multiple linear regression and the T test. The results of this research state that the Retail Mix variable does not have a significant effect on purchasing decisions at the Mai Mart supermarket in Bima City.

Public service is a real contribution to strengthening the local economic foundation, the conventional industry sector. "Besides, it's still unclear how consumer behaviour varies. CRM can minimize abstract behaviour based on the data obtained. CRMs can provide consumer behaviour information based on data obtained such as purchasing behaviour. Such data can be enabled in UMKM bank data and build decisions such as discounts, product innovations and product sales. Increasing CRM in the context of society is crucial to strengthening the bond between the convenience industry and its consumers. The proposed community enhancement involves a series of holistic activities that are not aimed at improving employee understanding and integrating such methods into everyday practice

This study aims to analyze the role of Social Media Marketing and pricing in influencing consumer purchasing decisions at Tabona Dessert MSMEs in Padangsidimpuan City. Social Media Marketing has become one of the main marketing strategies for MSMEs, especially in increasing visibility and market reach. On the other hand, pricing is an important factor that can influence consumer perceptions of value and purchasing decisions. This study uses a quantitative method with data collection through a questionnaire survey distributed to consumers of Tabona Dessert MSMEs in Padangsidimpuan City. The data obtained were analyzed using multiple regression techniques to see the effect of Social Media Marketing and pricing on purchasing decisions. The results of the study indicate that Social Media Marketing has a significant influence on purchasing decisions, where effective marketing strategies on social media can increase consumer interest and awareness of MSME products. In addition, pricing has also been shown to have a significant effect, where competitive prices and in accordance with product quality are the main considerations for consumers in making purchasing decisions. In conclusion, the combination of effective Social Media Marketing and appropriate pricing can significantly increase consumer purchasing decisions for Tabona Dessert MSME products in Padangsidimpuan City.

This research aims to find out whether purchasing decisions can influence product variety and customer trust in customer loyalty to SEVENTEEN's K-Pop album. The method used in this research is quantitative. The sample used was 100 respondents and focused only on the SEVENTEEN fanbase. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. The data analysis technique uses the SmartPLS 4.0 software statistical method. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Product variations do not have a positive and significant effect on purchasing decisions, 2). Customer Trust has a positive and significant effect on Purchasing Decisions, 3). Product variety has a positive and significant effect on customer loyalty, 4). Customer Trust has a positive and significant effect on Customer Loyalty, 5). Purchasing Decisions have a positive and significant effect on Customer Loyalty, 6). Purchasing Decisions are not able to fully mediate Product Variations on Customer Loyalty, 7). Purchasing Decisions are able to fully mediate Customer Trust towards Customer Loyalty.    

The influence of product quality and brand image on consumer purchasing decisions at PT. Samudera Mandiri Sentosa Bitung. Department of Business Administration Dua Sudara Bitung College of Business and Management Bitung 2024. Problems regarding the influence of product quality and brand image on purchasing decisions at PT. Samudra Mandiri Sentosa in Bitung City. This research aims to see the influence. The population of this research is all consumers of PT. Samudera Mandiri Sentosa and samples were taken from 50 consumers. This research is quantitative research. This research data uses a questionnaire which is calculated using prerequisite tests and statistical tests. The results of this research concluded: there is an influence on product quality, brand image and consumer purchasing decisions.

. One of the most popular types of e-commerce today is the marketplace which is widely used by people to run businesses and helps them shop online to meet their needs. Shopee is one of them because it is often visited via the website. This research uses a quantitative approach method by utilizing primary data as a data source obtained from the results of a questionnaire in the form of a Google form. The analysis techniques used are data quality tests (validity and reliability tests), classical assumption tests (normality test, heteroscedasticity, multicollinearity and multiple linear regression), hypothesis testing (partial t test). ) and f test (simultaneous) and coefficient of determination test (R2). Data processing in this research uses SPSS version 25. Based on research, it shows that trust has a partial effect on purchasing decisions with a sig. 0.008. Transaction security does not partially influence purchasing decisions with a sig value. 0.296. Service quality partially influences purchasing decisions with a sig value. 0,000. So trust, transaction security and service quality influence decisions with a sig value of 0.015.

Bekasi is the second city with the highest number of drivers in Indonesia. Honda is one of the automotive companies that dominates Indonesia. Piaggio Vespa Matic is a tertiary product which is not only offered to fulfill needs but is included in tertiary products. Researchers want to see how proud Vespa Matic users are. The purpose of this research is to determine the influence of Brand Image and Brand Awareness on purchasing decisions for Piaggio Vespa Automatic in Bekasi, Indonesia. Research using quantitative methods uses purposive sampling as sample determination with a total of 180 respondents and the Smart PLS technique. The research results show that Brand Awareness and Brand Image have an influence on the decision of Piaggio Vespa Matic buyers in Bekasi. Therefore, this research has an interesting topic that can explain what factors can influence the decision to purchase the legendary scooter, namely the Piaggio Vespa Matic in Bekasi, West Java, Indonesia.

TikTok Shop is an innovative social commerce platform that connects shoppers and merchants to create a unique, simple, and enjoyable purchasing experience. The purpose of this study is to ascertain how TikTok Shop users in the Special Region of Yogyakarta make online purchase decisions and how much value they place on convenience, trust and promotion. With a total of 100 respondents, the research method uses a quantitative approach to gather questionnaire data via a Google Form. Strategies that TikTok Shop users in the Special Region of Yogyakarta make partial and simultaneous decisions about online purchases based on factors such as convenience, trust, and promotion.

This research aims to analyze brand image and product quality on purchasing decisions for Eiger products in the city of Surabaya. This research uses quantitative methods with questionnaire distribution techniques. Data was collected from respondents in the city of Surabaya, obtaining 75 respondents who purchased Eiger products. The results of the analysis carried out using SPSS in the t test show that brand image influences purchasing decisions with a t-value of 3,642 > ttable 1.9929 with a significance of 0.001 < 0.05 and product quality influences purchasing decisions with a t-count of 4,762 > ttable 1.9929 with a significance of 0.000 < 0.05. Meanwhile, the results of the f test show that brand image and product quality have a simultaneous influence on purchasing decisions with the calculated F value of 95.935 > F table 3.9739 with a significance of 0.000 < 0.05, which means that the brand image and product quality variables influence purchasing decisions. The findings of this research indicate that brand image and product quality are important factors that Eiger products need to consider in developing their marketing strategy.    

This study aims to analyze the influence of social media and consumer behavior on the decision to purchase fashion products. This study uses quantitative methods with questionnaire distribution techniques. Data was collected from generation Z in the Mojokerto region and obtained 86 respondents who were actively using social media to find information and buy fashion products. The results of the analysis that had been carried out using SPSS in the t test showed that social media affected the purchase decision with the results of the tcount value of 4,436> ttable 1,9886 with a significant 0,000 <0.05 and consumer behavior affected the purchase decision with the results of the tcount value of 3,667> Ttable 1,9886 with significant 0.001 <0.05. While the results in the F test show that social media and consumer behavior have a simultaneous effect on purchasing decisions with the results of the value of F count 25,981> F Table 3,9546 with a significant 0,000 <0.05 which means that social media variables and consumer behavior influence purchasing decisions. The findings of this study indicate that social media and consumer behavior are an important factor that needs to be considered by the fashion brand in developing their marketing strategies.   Keywords: This study aims to analyze the influence of social media and consumer behavior on the decision to purchase fashion products. This study uses quantitative methods with questionnaire distribution techniques. Data was collected from generation Z in the Mojokerto region and obtained 86 respondents who were actively using social media to find information and buy fashion products. The results of the analysis that had been carried out using SPSS in the t test showed that social media affected the purchase decision with the results of the tcount value of 4,436> ttable 1,9886 with a significant 0,000 <0.05 and consumer behavior affected the purchase decision with the results of the tcount value of 3,667> Ttable 1,9886 with significant 0.001 <0.05. While the results in the F test show that social media and consumer behavior have a simultaneous effect on purchasing decisions with the results of the value of F count 25,981> F Table 3,9546 with a significant 0,000 <0.05 which means that social media variables and consumer behavior influence purchasing decisions. The findings of this study indicate that social media and consumer behavior are an important factor that needs to be considered by the fashion brand in developing their marketing strategies.    

This research aims to determine the influence of product quality and price on purchasing decisions among Mie Gacoan Merr buyers in Surabaya this year. The method used in this research is a quantitative approach by distributing questionnaires to a sample of 75 respondents. The tool used for this research uses SPSS Version 25 with research instrument testing using data quality tests and classical assumptions, with the data analysis method used is multiple linear regression analysis. The results of this research show that (1) product quality has a partially positive and significant effect on purchasing decisions. (2) price has a partially positive and significant effect on purchasing decisions. (3) product quality and price simultaneously have a positive and significant effect on purchasing decisions with a percentage of 67%, and the remaining 33% is influenced by other variables outside this research.  

In the increasingly advanced digital era, social media has become a crucial tool in marketing strategies for Micro, Small, and Medium Enterprises (MSMEs). This article analyzes the use of social media in the marketing development of HNTnugraheniboutique Fashion, an MSME in the fashion industry based in Yogyakarta. The research methods employed include social media content analysis, online surveys targeting consumers, and in-depth interviews with the business owner. The findings reveal that HNTnugraheniboutique Fashion utilizes social media platforms, particularly Instagram and WhatsApp, to enhance visibility, build brand awareness, and boost sales. Despite these efforts, there remains potential to further optimize their social media usage for marketing purposes. Creative and relevant content proves effective in capturing consumer attention and influencing purchasing decisions. In conclusion, this research affirms that social media is an effective tool for MSMEs to develop marketing strategies. However, challenges such as competition and understanding digital consumer behavior underscore the need for further research to identify more specific and effective content strategies tailored for the MSME sector, particularly in Indonesia

Clean water is a crucial element in the lives of humans and other creatures, ensuring the normal function of the body's organs and optimal health. In the bottled water industry, particularly in refillable bottled water, competition is becoming increasingly fierce. This study focuses on the role of service and product quality in consumer purchasing decisions at Refillable Bottled Water Depots, specifically at Depot Air Qua in Tegal Alur, West Jakarta. The research employs an associative quantitative approach with 96 respondents and questionnaires as instruments. The analysis results indicate a positive impact between service and product quality on purchasing decisions. It is essential to note that this analysis is limited to a single Refillable Bottled Water company (Depot Air Qua) without considering other variables or moderating factors that could affect purchasing decisions more comprehensively.

This study aims to examine the effect of digital marketing and product quality on purchasing decisions for Suyo Body Lotion products in Surabaya. The population in this study were all consumers who made purchases of Suyo Body Lotion products. This study uses a quantitative approach. Sampling using a non-probability sampling approach and obtained 65 respondents. The data collection technique was obtained by distributing questionnaires to consumers who buy Suyo Body Lotion products in Surabaya. The data analysis technique uses the Multiple Linear Regression Analysis method. The results showed that, partially (t test) digital marketing has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions. Simultaneous test results (F test) show that digital marketing communication and product quality have a positive and significant effect on purchasing decisions.

The advancement of e-commerce has changed the way people shop. However, there is a mismatch between the actual quality of a product and the seller’s description. Product reviews are an important source of information for making purchasing decisions. However, processing large numbers of reviews manually is difficult. This research aims to detect emotions in Indonesian language product review texts using contextual embeddings. The public dataset used was PRDECT-ID, which comprises five emotion labels. The methods used include data preprocessing, feature extraction using contextual embeddings such as Bidirectional Encoder Representations from Transformers (BERT), and classification using Decision Tree, Naïve Bayes, and k-Nearest Neighbors (KNN). Among the compared models, the KNN model demonstrated the highest improvement, achieving a 15.09% enhancement over the decision tree results. This research provides insights into the effectiveness of contextual embeddings in detecting emotions in Indonesian language product review texts.

The purpose of this study was to analyze the relationship between service recovery, switching barriers and brand image variables on purchasing decisions. The independent variables analyzed in this study are service recovery, switching barriers and brand image variables. The dependent variable analyzed in this study is the purchase decision.                             The sample used in this study consisted of 100 respondents who are permanent employees. Sampling was carried out by purposive sampling method by distributing questionnaires. Data analysis in this study used SPSS data processing software version 21. Data analysis in this study used validity and reliability tests, classical assumption tests, multiple linear regression tests and tests. The results showed that the service recovery variable had a positive and significant effect on purchasing decisions, while the switching barrier variable had a positive and significant effect on purchasing decisions and the last result was that brand image variable had a positive and significant effect on purchasing decisions.