How to Create Brand Awareness to Increase Purchase Decisions: Case study of Piaggio Vespa Matic in Bekasi, Indonesia
The purpose of this research is to determine the influence of Brand Image and Brand Awareness on purchasing decisions for Piaggio Vespa Automatic in Bekasi, Indonesia. Research using quantitative methods uses purposive sampling as sample determination with a total of 180 respondents and the Smart PLS technique. The research results show that Brand Awareness and Brand Image have an influence on the decision of Piaggio Vespa Matic buyers in Bekasi. Therefore, this research has an interesting topic that can explain what factors can influence the decision to purchase the legendary scooter, namely the Piaggio Vespa Matic in Bekasi, West Java, Indonesia.
Dwi Entia, et al. (2024). How to Create Brand Awareness to Increase Purchase Decisions: Case study of Piaggio Vespa Matic in Bekasi, Indonesia. Global Leadership Organizational Research in Management, 2(3). https://doi.org/10.59841/glory.v2i3.1603
Dwi Entia; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Annisa D Ambarwati; Silvia A Chairunnisah; Husni F Ramadhan; Hendy Tannady, "How to Create Brand Awareness to Increase Purchase Decisions: Case study of Piaggio Vespa Matic in Bekasi, Indonesia," Global Leadership Organizational Research in Management, vol. 2, no. 3, 2024.
Dwi Entia; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Annisa D Ambarwati; Silvia A Chairunnisah; Husni F Ramadhan; Hendy Tannady. "How to Create Brand Awareness to Increase Purchase Decisions: Case study of Piaggio Vespa Matic in Bekasi, Indonesia." Global Leadership Organizational Research in Management, vol. 2, no. 3, 2024.
Dwi Entia; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Annisa D Ambarwati; Silvia A Chairunnisah; Husni F Ramadhan; Hendy Tannady. "How to Create Brand Awareness to Increase Purchase Decisions: Case study of Piaggio Vespa Matic in Bekasi, Indonesia." Global Leadership Organizational Research in Management 2, no. 3 (2024).
Dwi Entia, et al. (2024) 'How to Create Brand Awareness to Increase Purchase Decisions: Case study of Piaggio Vespa Matic in Bekasi, Indonesia', Global Leadership Organizational Research in Management, 2(3). doi: 10.59841/glory.v2i3.1603.
Dwi Entia; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Annisa D Ambarwati; Silvia A Chairunnisah; Husni F Ramadhan; Hendy Tannady. How to Create Brand Awareness to Increase Purchase Decisions: Case study of Piaggio Vespa Matic in Bekasi, Indonesia. Global Leadership Organizational Research in Management. 2024;2(3).
Pengaruh Supply Chain Managament Terhadap Kinerja Operasional Studi Kasus PT. Batam City Mega Perkasa
Meriya Rizka Putri; Riki Riki
Pengaruh Gaya Kepemimpinan dan Komunikasi terhadap Kinerja Tim Pada PT.Sompo Insurance
Nabila Rahmadini
Pengaruh Budaya Organisasi, Iklim Kerja, dan Disiplin Kerja terhadap Kepuasan Kerja Karyawan (pada Karyawan di Rumah Makan Padang Payakumbuah Veteran Bintaro): Pada Karyawan di Rumah Makan Padang Payakumbuah Veteran Bintaro
Maisun Naziah; Qodariah Qodariah
Pengaruh Lingkungan Kerja dan Motivasi terhadap Kinerja Karyawan pada Pusdiklat Gulkarmat Jakarta Timur
Maria Levina Felicia
Pengaruh Gaya Kepemimpinan, Motivasi Kerja dan Kompensasi Kerja terhadap Loyalitas Karyawan Kantor Pos Daerah Istimewa Yogyakarta
M. Azhar; Didik Subiyanto; Tri Ratna Purnamarini
Pengaruh Budaya Organisasi, Kompensasi dan Disiplin Kerja terhadap Kinerja Karyawan Lotus Garden Hotel Kediri
Wahyu Rizkia; Heru Sutapa; Rafikhein Novia A