Analisa Pengaruh Service Recovery, Switching Barrier, Dan Citra Merek Terhadap Keputusan Pemasangan My Republic

The purpose of this study was to analyze the relationship between service recovery, switching barriers and brand image variables on purchasing decisions. The independent variables analyzed in this study are service recovery, switching barriers and brand image variables. The dependent variable analyzed in this study is the purchase decision.
                 
 
 
 
 
 
The sample used in this study consisted of 100 respondents who are permanent employees. Sampling was carried out by purposive sampling method by distributing questionnaires. Data analysis in this study used SPSS data processing software version 21. Data analysis in this study used validity and reliability tests, classical assumption tests, multiple linear regression tests and tests.
The results showed that the service recovery variable had a positive and significant effect on purchasing decisions, while the switching barrier variable had a positive and significant effect on purchasing decisions and the last result was that brand image variable had a positive and significant effect on purchasing decisions.