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PT Bank Syariah Indonesia has become one of the banking companies which currently has problems that have reduced public distrust. Therefore, this study will look for the influence of customer relationships and reference groups on customer loyalty and customer satisfaction as intervening variables at PT Bank Syariah. Collecting data in this study using quantitative methods. The results of the research show that Customer Relationship has a very large influence on Customer Loyalty. Likewise, Reference Groups also have a very significant influence on Customer Loyalty. So it can be said that Customer Relationship and Reference Groups are very important to be maintained by Pt. Islamic Bank.  

This study aims to determine the effect of Service Quality, Corporate Image, and Customer Loyalty on Customer Satisfaction. This study uses an associative method with a quantitative approach. The sample of this research is VIP inpatient room customers at RSI Siti Hajar. by using purposive sampling technique and obtained 100 respondents. Data analysis using multiple linear regression. The results of this study indicate that service quality (X1) has a positive and significant effect on customer satisfaction (Y) and corporate image (X2) has a positive and significant effect on customer satisfaction (Y). Another result, that together service quality and corporate image have a positive and significant effect on customer satisfaction.      

Pejuang UMKM harus bisa melihat barang apa saja yang laris di pasar lapangan. Hal ini bertujuan untuk menyesuaikan kebutuhan warga agar kami sebagai penggiat UMKM dapat menyediakannya. Penelitian ini menggunakan kuesioner online. Fokus penelitian ini adalah kualitas produk dan persepsi harga kerupuk Hudi Jaya. Lokasi penelitian terletak di Simo Mojoruntut, Kecamatan Krembung, Kabupaten Sidoarjo, Jawa Timur. Hasil penelitian ini menunjukkan bahwa pengaruh kualitas layanan, kualitas produk, dan persepsi harga dapat disimpulkan, 1) terdapat pengaruh positif dan signifikan kualitas layanan terhadap loyalitas pelanggan, 2) terdapat pengaruh positif dan signifikan produk. kualitas terhadap loyalitas pelanggan, 3) terdapat pengaruh positif dan signifikan persepsi harga terhadap loyalitas pelanggan, 4) pengaruh kualitas layanan, kualitas produk, dan persepsi harga terhadap loyalitas pelanggan secara simultan.

This study aims to investigate the effect of external funding and product innovation on entrepreneurial business growth. The research method used is a descriptive qualitative approach. This research was conducted over a two-month period spanning from May to June of 2023. The results showed that external funding plays a significant role in supporting entrepreneurial business growth. Funds obtained from external sources, such as venture investment or bank loans, enable entrepreneurial ventures to expand operations, increase production, and develop market share. In addition, product innovation also has a positive influence on the growth of entrepreneurial ventures. Companies that are able to produce innovative new products or services can attract new customers, increase customer loyalty, and increase revenue. The limitations of this study are the limited data available in the research period and the focus on entrepreneurial companies in one particular sector. The implication of this study is that it is important for entrepreneurs to consider external funding as a potential source of financing and also encourage product innovation as a strategy to achieve sustainable business growth.

This study aims to analyze the role of social media marketing in the development of the Arcos Packaged Drinking Water (AMDK) business. By using in-depth interviews with Arcos management and marketing teams, this study reveals how digital marketing strategies, especially through social media such as Instagram, Facebook, and Twitter, play an important role in increasing brand awareness, market reach, and consumer loyalty. The results of the study show that collaboration with influencers, the use of attractive visual content, and active interaction with consumers through social media have had a significant positive impact on sales growth. In addition, the ability of social media to enable real-time interaction with consumers helps companies to dynamically adjust their marketing strategies and respond to market needs more effectively. However, this study also notes challenges, especially related to competition in the packaged drinking water industry. This study concludes that social media marketing is a very effective and efficient tool for developing a business, but it requires a creative strategy and continues to adapt to changes in digital trends. Recommendations for future research are to explore newer social media platforms, combine qualitative and quantitative research methods, and conduct comparative studies with other brands in similar industries.  

In the current era of globalization, companies are required to improve services professionally in accordance with their respective fields. This study aims to determine the effect of customer relationship marketing (CRM) and consumer satisfaction on consumer loyalty at Ahass Aries Putra Dealer Bandung, Tulungagung Regency. The variables of this study are customer relationship marketing, satisfaction and loyalty. The location of this study exists on Jalan Panglima Sudirman No. 125, Genengan, Bandung, Tulungagung Regency. This type of research uses a descriptive quantitative type. The sample in this study used purposive sampling techniques which resulted in a total of 197 respondents. The analysis tool used for this study is SPSS For Windows 25. Based on tests conducted with multiple linear regression analysis, the t test shows that customer relationship marketing has a partial influence on consumer loyalty. This is shown from the value of 3.596 > from 1.97227 then, consumer satisfaction also has a partial effect on consumer loyalty as seen from the value of 11.777 > from 1.97227. Test F shows that the variables customer relationship marketing and customer satisfaction simultaneously affect consumer loyalty seen from the value of 104.22 > 1.97227.

This study aims to analyze how effective promotion can help build customer loyalty in kebab businesses in Wonokerto, and to find out whether the business is feasible or not to run. Qualitative case studies were conducted by conducting in-depth interviews with kebab business owners and several loyal customers, as well as observing promotional activities carried out. This study uses qualitative research methods to collect data and analyze complex phenomena in a specific language and cultural context. In-depth interviews were used to collect data from purposively selected informants, namely kebab business owners and some loyal customers. Observations were also made to obtain information regarding promotional activities carried out and interactions between customers and kebab business owners. The results of the study show that effective promotion can help build and maintain customer loyalty to kebab businesses in Wonokerto. Kebab business owners need to pay attention to customer needs and preferences in designing effective promotional strategies. Effective promotion must be able to attract customers and provide significant added value for them. Therefore, kebab business owners need to understand the characteristics of customers and the market environment to design targeted and effective promotional strategies. So that the business can be declared feasible to run.

This study aims to determine the effect of e-service quality, price perceptions, and sales promotions on customer loyalty (a study on Grab online transportation service customers at KH. A. Wahab Hasbullah University, Jombang). This research uses quantitative methods with type research used, namely surveys. The population in this study are students of the economics faculty who use the Grab online transportation service. The sampling technique used purposive sampling, with a total sample of 80 respondents. The data collection technique uses an online questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regression, coefficient of determination R2, T-test, and F-test. The results of this study show 1) There is no effect of e-service quality on customer loyalty study on Grab online transportation service customers at KH University. A. Wahab Hasbullah Jombang. 2) There is an influence of price perceptions on customer loyalty study on Grab online transportation service customers at KH University. A. Wahab Hasbullah Jombang. 3) There is an effect of sales promotion on customer loyalty study on Grab online transportation service customers at KH University. A. Wahab Hasbullah Jombang. 4) There is the effect of e-service quality, price perception, and sales promotion simultaneously on customer loyalty study on Grab online transportation service customers at KH University. A. Wahab Hasbullah Jombang.

This research aims to find out how the influence of service quality on customer loyalty in Islamic banks. Service quality is represented by 6 variables, namely tangible, reliability, responsiveness, assurance, empathy and Compliance to Islamic Law. The research method used is a quantitative method which aims to find out the results of the data have been normally distributed. The data used in this study are primary data through questionnaires distributed to 30 respondents and secondary data to complete them. The results of this study are expected to increase the effectiveness of Islamic bank strategies in increasing the satisfaction of Islamic bank customers.

This study aims to determine the effect of hotel image and trust on guest loyalty at Grand Basko Hotel Padang. This research method uses quantitative descriptive research with a causal associative approach, data collected through surveys of guests who have stayed at Grand Basko Hotel Padang using 98 respondents from a population of 7,560 guests staying at Grand Basko Hotel Padang because the sample determination based on the type of non-probability sampling used is purposive sampling technique. Based on the results of data analysis using Smart PLS with the results of Cronbach's each variable 4.245, 9.506 and 4.446 shows that hotel image has a positive and significant effect on guest loyalty, as well as hotel image has a positive and significant effect on trust and trust also has a positive and significant effect on guest loyalty, on the mediating variable hotel image has a direct effect on customer loyalty and indirectly affects customer loyalty through trust as the mediating variable.

Research Objective on innovation in marketing management: Maintain corporate spirit in the digital age by increasing the company's online presence: In the digital age, an online business presence is essential to reach potential customers. Innovations in marketing management can help businesses improve their online presence and reach a wider audience. Increase customer loyalty: In the digital age, customers have a wealth of information and choices. Therefore, it is important to increase customer loyalty and make the brand or product relevant to them. Innovations in marketing management can help create a more engaging customer experience and interaction with a brand or product. Optimizing the use of technology: Innovations in marketing management can also help companies optimize the use of technology available in the digital age. This includes using social media, data analytics, and other technologies to improve marketing efficiency and achieve better results. Increase company competitiveness: Innovations in marketing management can help companies stay competitive in the rapidly changing digital era. By continuously developing innovative marketing strategies, companies can stay relevant and keep up with changing market trends. Increase cost efficiency: Innovations in marketing management can help companies save on marketing costs and better achieve marketing goals. In the digital age, many marketing tools are cheap and effective, and innovations in marketing management can help companies make the most of them

The purpose of this study was to determine and analyze the effect of brand trust and product quality on customer loyalty through customer engagement with Toyota car users in Medan City. The research was conducted on Toyota car users in Medan City. The population of all Toyota brand car users in Medan City. Samples were taken using the Slovin formula of 150 respondents. Data analysis was performed using path analysis in the SPSS program. The results of the sub-1 analysis prove that brand trust and product quality have a positive and significant effect on customer engagement. The results of the sub-2 analysis prove that brand trust and product quality have a positive and significant effect on customer loyalty through customer engagement.

The aim of this study was to evaluate brand awareness, customer happiness, and customer experience in relation to consumer loyalty to Aminda Skin Care at the Makassar Branch. The population of the study consists of Aminda Skin Care customers. The sample for the study consisted of 96 individuals, and information was gathered using a questionnaire. The data are analysed using SPSS 20 after the hypothesis is tested using multiple linear regression analysis. The results of this study indicate that customer experience has little impact on loyalty. Brand recognition and customer satisfaction have a significant impact on consumer loyalty.    

This study aims to determine the Effect of Price on Switching Barrier, Trust in brand on Switching Barrier and to determine the Effect of Price, Switching Barrier and Trust in Brand on Customer Loyalty (Survey on customers of PT. Sinar Niaga Sejahtera Garudafood Depo Tasikmalaya Distribution Division). The method used in this research is quantitative method, the research sample is 80 respondents and the analytical tool used in this research is path analysis using SPSS version 25. The method of determining the sample uses probability sampling. The results of this study indicate that the price has a significant effect on the Switching Barrier; Trust in Brand has a significant effect on Switching Barrier; Price, Switching Barrier and Trust in Brand simultaneously have a significant effect on Customer Loyalty; Price partially has no significant effect on customer loyalty; Switching Barrier partially has a significant effect on Customer Loyalty; Trust in Brand partially has a significant effect on Customer Loyalty; Price through Switching Barrier has a significant effect on Customer Loyalty; Trust in Brand through Switching Barrier has no significant effect on Customer Loyalty.

The pharmacy is a pharmaceutical service facility where pharmacists practice pharmacy. In this case the pharmacist is responsible for creating good service quality according to consumer expectations and satisfaction with services. Customer satisfaction is the key to the success of a business. Satisfied customers will become loyal customers. They will tend to make repeat purchases and become product promoters, which in turn will increase the pharmacy's revenue. The purpose of writing this scientific article is to find out and review from a theoretical point of view various literature and how to analyze the quality of franchise pharmacy services on customer quality. The method used is a theoretical review by analyzing and comparing existing theories. The results of this theoretical review, namely the analysis of pharmacy quality on customer satisfaction is influenced by product quality, service quality, price, emotional factors and cost easiness. It was concluded that after being analyzed from various theories and literature, customer satisfaction is one indicator that is widely used in measuring the service quality of a product, both goods and services. Service quality can also affect customer loyalty directly and affect customer loyalty indirectly through satisfaction. Customer satisfaction is strongly influenced by the quality of pharmacy services. For pharmacies that provide pharmaceutical services, it is also necessary to improve service quality standards. One important aspect that needs to be considered to maintain the consistency of pharmaceutical services is to maintain the attributes of each dimension of service quality provided to customers. Customers will be satisfied if their needs are met according to their expectations. In addition, it is also necessary to evaluate each service activity.

This qualitative study aims to delve into the intricate interplay between public relation strategy, digital marketing, brand awareness, and their influence on customer loyalty. Employing a qualitative research approach, the study will utilize in-depth interviews and focus group discussions to gather rich insights from participants. A purposive sampling technique will be employed to select participants who possess relevant experiences and perspectives in the domain of interest. Data analysis will involve thematic analysis, allowing for the identification of recurring themes and patterns within the data. The findings of this research endeavor are anticipated to shed light on the nuanced relationships between the aforementioned factors and customer loyalty, offering valuable insights for businesses seeking to enhance customer retention strategies in today's competitive landscape.

In this increasingly difficult economic situation, there is a lot of competition in various fields, including competition in the business world. Many companies are competing to gain market share, so this spurs companies to strive to continue to progress in improving their business management. In addition, companies are starting to change their view from one that is product or service oriented, to a customer oriented view. One strategy that can be used by companies is to build customer loyalty. Customer loyalty is needed to ensure the company's future. Maintaining customer loyalty is absolutely necessary for a company to survive and be able to compete with other companies.

Business continuity, which is closely related to the long-term maintenance of the system in accordance with environmental, economic and social considerations, is an important point that needs to be considered by every MSME actor. The store business is one of the new MSMEs that is of concern so that it continues to carry out business continuity by being carried out based on currently related internal and external factors. Toreko created a unique business idea from brownies, innovating brownies into brownies cookies and using raw materials from mocaf flour. mocaf itself is a modified cassava flour product. The purpose of this article is to describe and analyze the sustainability position of the toreko business through a SWOT analysis, formulate alternative strategies that can be implemented by the toreko after knowing the position of the sustainability position of the business it has. The aggressive strategy is the main choice strategy obtained from the results of IFAS and EFAS. The SWOT matrix is used to determine and arrange the steps for implementing the strategy related to the choice of strategy. An aggressive strategy is carried out until the threat that the store has is smaller than the opportunities that exist. Improving sales promotions and maintaining satisfaction with customer loyalty is the key to realizing business continuity properly.

Customer loyalty is a customer's commitment to a brand, store or supplier based on a very positive nature. And customer loyalty consists of several variables, namely: quality, satisfaction and trust. This study aims to determine and analyze the effect of quality, satisfaction, and trust on customer loyalty with internet packages of sympathy (study on major potential university students) as of April 1, 2022. This study used 152 respondents as research samples. By using a random sampling technique using the Slovin formula and processing data using SPSS Version 26. Based on the results of the analysis, it can be seen that the three variables used in this study proved to have a positive and significant influence on customer loyalty. And through the results of this test, it can be seen that the test value of the Adjusted R Square coefficient of determination is 0.502 which means that 50.2% of customer loyalty there are factors obtained, namely quality, satisfaction, and trust. While the remaining 100% - 50.2% = 49.8% is explained by other variables such as price, promotion, and brand image which are not examined in this study.

This study aims to determine the effect of customer value and customer satisfaction on customer loyalty in vehicle servicing at PT. Agung Automall Harapan Raya Pekanbaru. The sample of this research is 99 people. The data technique used is multiple linear regression using SPPS 24. Based on the results, customer value has a positive effect on customer loyalty in vehicle servicing at PT. Agung Automall Harapan Raya Pekanbaru. And customer satisfaction has a positive effect on customer loyalty in vehicle servicing at PT. Agung Automall Harapan Raya Pekanbaru. There is a significant influence between customer value and customer satisfaction simultaneously or jointly on customer loyalty in vehicle servicing at PT. Agung Automall Harapan Raya Pekanbaru. R Square of 0.631 or 63.1%, this means that 63.1% of the customer loyalty variable can be explained or influenced by customer value and customer satisfaction at PT. Agung Automall Harapan Raya Pekanbaru