The Influence of Customer Relationship and Reference Groups on Customer Loyalty and Customer Satisfaction as Intervening Variables at Pt Bank Syariah

Tengku Syarifah ; syaifuddin syaifuddin ; Rusiadi Rusiadi
Maslahah : Jurnal Manajemen dan Ekonomi Syariah 📅 2023 Vol 1, No 3 🔗 DOI: 10.59059/maslahah.v1i3.273
Abstract
PT Bank Syariah Indonesia has become one of the banking companies which currently has problems that have reduced public distrust. Therefore, this study will look for the influence of customer relationships and reference groups on customer loyalty and customer satisfaction as intervening variables at PT Bank Syariah. Collecting data in this study using quantitative methods. The results of the research show that Customer Relationship has a very large influence on Customer Loyalty. Likewise, Reference Groups also have a very significant influence on Customer Loyalty. So it can be said that Customer Relationship and Reference Groups are very important to be maintained by Pt. Islamic Bank.
 
Keywords
Hubungan Pelanggan; Kelompok Referensi; Loyalitas Pelanggan; Kepuasan Pelanggan; PT. Bank Syariah
How to Cite

Tengku Syarifah, et al. (2023). The Influence of Customer Relationship and Reference Groups on Customer Loyalty and Customer Satisfaction as Intervening Variables at Pt Bank Syariah. Maslahah : Jurnal Manajemen dan Ekonomi Syariah, 1(3). https://doi.org/10.59059/maslahah.v1i3.273

Tengku Syarifah; syaifuddin syaifuddin; Rusiadi Rusiadi, "The Influence of Customer Relationship and Reference Groups on Customer Loyalty and Customer Satisfaction as Intervening Variables at Pt Bank Syariah," Maslahah : Jurnal Manajemen dan Ekonomi Syariah, vol. 1, no. 3, 2023.

Tengku Syarifah; syaifuddin syaifuddin; Rusiadi Rusiadi. "The Influence of Customer Relationship and Reference Groups on Customer Loyalty and Customer Satisfaction as Intervening Variables at Pt Bank Syariah." Maslahah : Jurnal Manajemen dan Ekonomi Syariah, vol. 1, no. 3, 2023.

Tengku Syarifah; syaifuddin syaifuddin; Rusiadi Rusiadi. "The Influence of Customer Relationship and Reference Groups on Customer Loyalty and Customer Satisfaction as Intervening Variables at Pt Bank Syariah." Maslahah : Jurnal Manajemen dan Ekonomi Syariah 1, no. 3 (2023).

Tengku Syarifah, et al. (2023) 'The Influence of Customer Relationship and Reference Groups on Customer Loyalty and Customer Satisfaction as Intervening Variables at Pt Bank Syariah', Maslahah : Jurnal Manajemen dan Ekonomi Syariah, 1(3). doi: 10.59059/maslahah.v1i3.273.

Tengku Syarifah; syaifuddin syaifuddin; Rusiadi Rusiadi. The Influence of Customer Relationship and Reference Groups on Customer Loyalty and Customer Satisfaction as Intervening Variables at Pt Bank Syariah. Maslahah : Jurnal Manajemen dan Ekonomi Syariah. 2023;1(3).

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