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This study aims to determine and analyze the influence of brand ambassadors and brand image on Xiaomi products simultaneously and partially on consumer purchasing decisions on Xiaomi cellphones. This study uses primary data as a source of data obtained by distributing questionnaires in the form of google forms and distributed to 100 respondents. The population that is the object of this study is all consumers of Xiaomi brand cellphones. Sampling was carried out using a purposive sampling technique. Respondents came from all groups ranging from 17 years of age and above who knew or had been consumers of Xiaomi brand cellphone products. The testing tools in this study consisted of validity tests, reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests, and determination coefficient tests. The results of the study showed that partially the brand ambassador variable influenced Purchasing Decisions with a significance value of 0.000 <0.05 or a tcount value of 4.056> ttable 1.985. Brand Image partially influences Purchasing Decision with a significance value of 0.000 <0.05 or a tcount value of 5.208> ttable 1.985. Simultaneously, brand ambassador and brand image influence Purchasing Decision with a significance value of 0.000 <0.05.  

Bicak Village is a village with promising economic potential, especially through the Micro, Small and Medium Enterprises (MSME) sector. However, challenges in marketing and branding local products are still a significant obstacle for MSMEs in this village.  This article aims to optimize the use of social media and e-commerce as superior branding strategies to increase the competitiveness of MSMEs in Bicak Village. The method used in this article focuses more on a qualitative analysis approach, namely data collection, observation, and direct interviews with MSME actors. The results found are exploring how MSME actors can utilize digital platforms to increase product visibility, reach a wider market, and strengthen their image. brand. The research results show that implementing this digital strategy will not only increase sales, but will also have a positive impact on the sustainability of MSME businesses in Bicak Village.

This research aims to find out whether Brand Image can influence Viral Marketing and Product Design on Purchase Intention in Aerostreet Shoes products at the Faculty of Economics and Business, Bhayangkara University, Greater Jakarta. The method used in this research is a quantitative method. The sample used was 170 respondents and focused on students at the Faculty of Economics and Business, Bhayangkara University, Jakarta Raya. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. Data analysis techniques use statistical methods with SmartPLS 4.0 software. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Viral Marketing has a positive and significant effect on Purchase Intention, 2). Product Design has a positive and significant effect on Purchase Intention, 3). Viral Marketing has a positive and significant effect on Brand Image, 4). Product Design has a positive and significant effect on Brand Image, 5). Brand Image has a positive and significant effect on Purchase Intention, 6). Brand Image is able to fully mediate Viral Marketing on Purchase Intention, 7). Brand Image is able to fully mediate Product Design on Purchase Intention.    

The influence of product quality and brand image on consumer purchasing decisions at PT. Samudera Mandiri Sentosa Bitung. Department of Business Administration Dua Sudara Bitung College of Business and Management Bitung 2024. Problems regarding the influence of product quality and brand image on purchasing decisions at PT. Samudra Mandiri Sentosa in Bitung City. This research aims to see the influence. The population of this research is all consumers of PT. Samudera Mandiri Sentosa and samples were taken from 50 consumers. This research is quantitative research. This research data uses a questionnaire which is calculated using prerequisite tests and statistical tests. The results of this research concluded: there is an influence on product quality, brand image and consumer purchasing decisions.

In line with the development of the era of science and technology, the pace of culinary business development is running rapidly. development of the culinary business is running at a rapid pacePadang is a city that Padang is a city that has tourist attractions that are often visited by tourists, with the many tourist attractions that exist make more and more MSMEs grow in the city of Padang. Padang, so that the emergence of businesses such as Pondok Ikan Bakar Aru Lubeg, this business is a good opportunity for Pondok Ikan Bakar Aru Lubeg. This is a good opportunity for Pondok Ikan Bakar Aru Lubeg to market its products. research is interested in How is the implementation of the marketing mix strategy in developing a business? which was carried out by Pondok Ikan Bakar Aru Lubeg? With the aim to identify and analyze the right marketing mix strategy for Pondok Ikan Bakar in order to achieve several main targets: 1. IncreaseSales: Increase the sales volume of grilled fish through effective marketing strategiesmarketing strategy. 2. Increased Consumer Awareness: Increase consumer awarenessawareness about the existence of Pondok Ikan Bakar as an attractive culinary destination. destination. 3. Brand Awareness Development: Building a strong and positive brand imagepositive in the eyes of consumers

Bekasi is the second city with the highest number of drivers in Indonesia. Honda is one of the automotive companies that dominates Indonesia. Piaggio Vespa Matic is a tertiary product which is not only offered to fulfill needs but is included in tertiary products. Researchers want to see how proud Vespa Matic users are. The purpose of this research is to determine the influence of Brand Image and Brand Awareness on purchasing decisions for Piaggio Vespa Automatic in Bekasi, Indonesia. Research using quantitative methods uses purposive sampling as sample determination with a total of 180 respondents and the Smart PLS technique. The research results show that Brand Awareness and Brand Image have an influence on the decision of Piaggio Vespa Matic buyers in Bekasi. Therefore, this research has an interesting topic that can explain what factors can influence the decision to purchase the legendary scooter, namely the Piaggio Vespa Matic in Bekasi, West Java, Indonesia.

This research begins with the discovery of problems related to guests being less satisfied in terms of facilities and services at Truntum Hotel Padang. The purpose of this study was to analyze the effect of Brand Experience and Brand Image on Visitor Loyalty at Hotel Truntum Padang. The research population was 3890 guests of Truntum Padang Hotel with purposive sampling method obtained a sample of 97 respondents. Data analysis was carried out with descriptive statistical tests and SPSS.16. The results of the study were seen from the average respondents on the brand experience variable 90.46% with very good criteria, the brand image variable 89.86% with very good criteria, and the visitor loyalty variable 94.41% with very good criteria. The results of multiple linear regression tests obtained an F count value of 15.618 with a sig of 0.00 <0.05, so regression can be used. Brand experience and brand image have a significant effect on visitor loyalty. The adjusted R square value of 0.233 means that the brand experience and brand image variables affect 23.3% of the Truntum Padang Hotel.

This research aims to analyze brand image and product quality on purchasing decisions for Eiger products in the city of Surabaya. This research uses quantitative methods with questionnaire distribution techniques. Data was collected from respondents in the city of Surabaya, obtaining 75 respondents who purchased Eiger products. The results of the analysis carried out using SPSS in the t test show that brand image influences purchasing decisions with a t-value of 3,642 > ttable 1.9929 with a significance of 0.001 < 0.05 and product quality influences purchasing decisions with a t-count of 4,762 > ttable 1.9929 with a significance of 0.000 < 0.05. Meanwhile, the results of the f test show that brand image and product quality have a simultaneous influence on purchasing decisions with the calculated F value of 95.935 > F table 3.9739 with a significance of 0.000 < 0.05, which means that the brand image and product quality variables influence purchasing decisions. The findings of this research indicate that brand image and product quality are important factors that Eiger products need to consider in developing their marketing strategy.    

The importance of branding, advertising and selling (BAS) for both tourist attractions and government agencies, one of which is to be able to improve the image and reputation of a tourist attraction or agency so that it can be known by the wider community. Likewise in the tourism sector, the existence of the BAS concept in addition to being able to change and improve the image of the region, advertising activities will have a great impact on the tourism sector such as being able to attract tourists, investors, be known by the public, and increase the number of tourist visits. In the context of tourism marketing, BAS strategy, especially in terms of advertising, plays a decisive role in achieving the goal, namely the accuracy of marketing promotion actions to reach the specified market segment. This can be seen, among other things, from the increase in the number of tourists who buy tourism products or visit marketed destinations. The researcher uses a qualitative descriptive approach because in accordance with the purpose of the research, namely wanting to obtain and describe in depth and thoroughly the BAS promotion strategy in terms of advertising in the development of the tourism industry in Talun District, Cirebon Regency as a tourist destination. Advertising/Advertising in tourist destinations carried out by the Talun District government through social media is very effective and efficient in saving marketing budgets. This program increases public interest in various tourist attractions that can be visited through videos containing natural beauty, tourist attractions, culinary places and information related to the calendar of activities in Talun District which is then uploaded through the website and social media Instagram, blogs, Facebook, and Youtube.

The purpose of this study was to determine the effect of product quality, price perception, and brand image on purchasing decisions and to find out the indicators that influence these variables in PRODUCT QUALITY ANALYSIS, PRICE PERCEPTION AND BRAND IMAGE ON PURCHASE DECISIONS OF VIT BRAND DRINKING WATER IN VILLAGES BANJARNEGARA GRIPIT.                 The independent variables in this study are product quality, perceived price and brand image. The dependent variable in this study is the Purchase Decision using the Reo Purba formula in selecting the sample used based on chance encountered or whoever the researcher sees as suitable as a data source, namely 100 respondents.                The method used in analyzing the data is multiple linear regression analysis which includes the t test and f test where previously the data was tested with validity, reliability and classic assumption tests, for the classical assumption test consisting of multicollinearity tests, heteroscedasticity tests and normality tests with SPSS program assistance. The results of the study show that product quality has a significant effect, price perception has a significant effect, brand image has no significant effect on purchasing decisions for bottled drinking water with the VIT brand in the village of Gripit, Banjarnegara.  

The purpose of this study was to analyze the relationship between service recovery, switching barriers and brand image variables on purchasing decisions. The independent variables analyzed in this study are service recovery, switching barriers and brand image variables. The dependent variable analyzed in this study is the purchase decision.                             The sample used in this study consisted of 100 respondents who are permanent employees. Sampling was carried out by purposive sampling method by distributing questionnaires. Data analysis in this study used SPSS data processing software version 21. Data analysis in this study used validity and reliability tests, classical assumption tests, multiple linear regression tests and tests. The results showed that the service recovery variable had a positive and significant effect on purchasing decisions, while the switching barrier variable had a positive and significant effect on purchasing decisions and the last result was that brand image variable had a positive and significant effect on purchasing decisions.

This study aims to determine the Influence of Brand Image, Product Quality, and Promotion on Purchasing Decisions at Persis Store Surakarta. Sampling from the population is determined by purposive sampling method. The sample size obtained was 103 samples who were customers who had made purchases at Persis Store. The method used to analyze the data is multiple linear regression analysis in which previously the data was tested first with validity tests, reliability tests, and classical assumption tests consisting of normality tests, multicollinearity tests, and heteroscedasticity tests. The results obtained showed that brand image, product quality, and promotions contained in Persis Store Surakarta had an effect of 0.586 or 58.6% on Purchase Decisions and 41.4% were influenced by other variables. 

Ybe bright healty is one of the beauty clinic services that is quite well known by the public, especially those from the city of Semarang. Ybe bright healty clinic is located at Jalan Ruko Emeral Green 9A BSB City, Jatibarang , Kec.Mijen, Semarang City, Central Java 50219. Competition conditions from similar Ybe bright healty clinics that have sprung up with various strategies make Ybe bright healty clinic must be able to compete.  In this study, data were collected using a questionnaire method from 100 customer respondents of Ybe bright health clinic menoreh, Semarang city. By using purposive sampling method . Then an analysis of the data obtained was carried out in the form of quantitative analysis which included validity and reliability tests, classic assumption tests, hypothesis testing through the F test, t test and the coefficient of determination test (R 2 ) . The data analysis technique used is multiple linear regression analysis. With the help of the SPSS program. The results of this study indicate that brand image has a positive and significant effect on consumer purchasing decisions , service quality has a positive and significant effect on consumer purchasing decisions, and location has a positive and significant effect on consumer purchasing decisions.

This study aims to determine the effect of: (1) Social Media Marketing on Purchasing Decisions for UDINUS FEB Students, (2) Brand Image on Purchasing Decisions for UDINUS FEB Students, (3) Product Quality on Purchasing Decisions for UDINUS FEB Students. This research includes survey research. The population of this study were students of the Faculty of Economics and Business, Dian Nuswantoro University with a total of 160 respondents. Sampling using Non Probability Sampling with purposive sampling technique. The research data collection technique was carried out through an online Google Form questionnaire. The results showed that the Social Media Marketing had a positive and significant effect on purchasing decisions with a significant value of 5.104 > 1.655, Brand Image had a positive and significant effect on purchasing decisions with a significant value of 3.207 > 1.655, and Product Quality had a positive and significant effect on purchasing decisions with a significant value of 2.930 > 1.655 on Somethinc Cushion  on Students of the Faculty of Economics and Business, Dian Nuswantoro University.

The partner in this PkM activity is the Api-Api village government, Wonokerto, Pekalongan district, this village is one of the villages that has several MSME groups or women entrepreneurs. The MSME aims to be a forum for innovation for women entrepreneurs to develop themselves as strong entrepreneurs. Based on a situation analysis of the main problems currently faced by partners in the marketing aspect and business management aspect. Marketing aspects include low competitiveness and business performance due to lack of innovation, weak branding, weak positioning and not optimal use of the internet in marketing. Meanwhile, aspects of business management include business management that is not yet professional, not having a business permit/PIRT and halal certification, conventional financial reporting. Based on these problems, through this activity, several solutions will be provided, especially product packaging problems so that they can attract consumers, namely strategies for preparing content, images, sentences and things that may or may not be included in the packaging regarding their impact on marketing. The method of implementing activities uses a participatory approach through training activities, with measurable achievement targets. Through this training activity, participants understand the material and are expected to implement the training results. As a monitoring aspect, the PkM team visits partners to see the implementation of the training provided.

This research aims to examine the influence of brand image, product quality and price on purchasing decisions at Starbucks Coffee Multatuli Medan. In this research, the researcher distributed 75 questionnaires to consumers of Starbucks Coffee Multatuli Medan using accidental sampling, which is a method for testing coaecudental sampling, whoever the researcher meets by chance can be used as data used for sampling, if he is suitable as a data source and as long as 3 months. The researcher decided on 75 respondents. The analytical model used in this research is a multiple regression model. The results of the t test analysis show that there is a positive and significant influence between brand image, product quality and price on purchasing decisions at Starbucks Coffee Multatuli Medan.

The aim of this research is to analyze the significance of the influence of brand ambassadors, brand image and price perceptions on purchasing decisions for Emina cosmetic products in Surakarta. This research is a survey with data types using qualitative and quantitative data. Data sources use primary data and secondary data. The population in this research are all consumers who use Emina products in Surakarta. The total research sample was 100 people with a sampling technique using purposive sampling. Data analysis uses descriptive analysis, multiple linear regression test, t test, F test and coefficient of determination test. The research results show that brand ambassadors have a significant influence on purchasing decisions for Emina cosmetic products in Surakarta, brand image has no significant influence on purchasing decisions for Emina cosmetic products in Surakarta and price perceptions have a significant influence on purchasing decisions for Emina cosmetic products in Surakarta. The F test results show a calculated F value of 38.275 with a significance value (p-value) of 0.000 < 0.05. The coefficient of determination test result (adjusted R2) is 0.530, meaning that the contribution of the independent variables to the dependent variable is 53%.

The aim of this research is to determine the influence of brand image and word of mouth on purchasing decisions for wardah cosmetic products among students at the Faculty Of Islamic Economics and Business at UIN Raden Fatah Palembang. The type of research used is quantitative research. The data analysis techniques used in this research are validity and reliability testing, classical assumption testing and hypothesis testing. The research result show that brand image has a positive and significant effect on purchasing decisions, word of mouth has a positive and significant effect on purchasing decision. Brand image and Word of mouth simultaneously have a positive and significant effect on purchasing decisions.    

The entry of K-Beauty trend in Indonesia has influenced the interest of skincare consumers in Indonesia. Indonesia. The local skincare market continues to grow every year leading to increased competition in the local cosmetic business in Indonesia. This study aims to examine how the influence of product quality, brand image product quality, brand image and Korean Brand Ambassador on consumer buying interest in local skincare products. local skincare products. The sampling method was carried out with the technique Non-Probability Sampling technique where data is obtained through distributing questionnaires to 250 respondents with the determination of the number of respondents using the formula. to 250 respondents by determining the number of respondents using the Lemeshow formula. Then the data analysis was carried out using multiple linear regression analysis multiple linear regression analysis with data processing carried out using IBM software SPSS version 23 which then the data is analyzed and the results of the research are obtained in the form of: (1) Product Quality has a positive and significant effect on consumer interest in local skincare products, (2) Product Image consumer buying interest in local skincare products, (2) Brand Image has a positive and significant effect on consumer buying interest in local skincare products. significant effect on consumer buying interest in local skincare products, (3) Korean Brand Ambassador has a positive and significant effect on consumer purchase intention local skincare products, and (4) Product Quality, Brand Image, and Korean Brand Ambassador together have a positive and significant effect on consumer buying interest in local skincare products. Ambassadors together have a positive and significant effect on consumer buying interest in local skincare products

In early January 2023, the hijab and Muslim fashion brand Rabbani faced serious controversy after releasing an advertisement deemed to violate advertising ethics in Indonesia. The advertisement stated that women's attire is the cause of sexual harassment, a claim that was strongly refuted by the National Commission on Violence Against Women (Komnas Perempuan). Additionally, Rabbani sparked public outrage with a billboard featuring an image of a goat wearing a hijab. This study aims to analyze the ethical violations in Rabbani's advertising, the public's response to the advertisement, and the long-term impact on the brand's reputation. A qualitative research method was employed to gain in-depth insights into consumer perceptions and the social and cultural implications of this controversial advertisement. The findings indicate that ethical violations in advertising can reinforce negative stereotypes, damage brand reputation, and trigger significant public backlash. These results underscore the importance of adhering to advertising ethics to maintain a brand's integrity and credibility.