Pelanggaran Etika Pariwara: Kontroversi Iklan Rabbani tentang Busana Wanita dan Pelecehan Seksual

Andin Nabil Hernawan ; Didi Suwandi ; Muhammad Fritzy ; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial 📅 2024 Vol 2, No 3 🔗 DOI: 10.59581/harmoni-widyakarya.v2i3.3884
Abstract
In early January 2023, the hijab and Muslim fashion brand Rabbani faced serious controversy after releasing an advertisement deemed to violate advertising ethics in Indonesia. The advertisement stated that women's attire is the cause of sexual harassment, a claim that was strongly refuted by the National Commission on Violence Against Women (Komnas Perempuan). Additionally, Rabbani sparked public outrage with a billboard featuring an image of a goat wearing a hijab. This study aims to analyze the ethical violations in Rabbani's advertising, the public's response to the advertisement, and the long-term impact on the brand's reputation. A qualitative research method was employed to gain in-depth insights into consumer perceptions and the social and cultural implications of this controversial advertisement. The findings indicate that ethical violations in advertising can reinforce negative stereotypes, damage brand reputation, and trigger significant public backlash. These results underscore the importance of adhering to advertising ethics to maintain a brand's integrity and credibility.
Keywords
Advertising Ethics; Advertisement Controversy; Rabbani Advertisement
How to Cite

Andin Nabil Hernawan, et al. (2024). Pelanggaran Etika Pariwara: Kontroversi Iklan Rabbani tentang Busana Wanita dan Pelecehan Seksual. Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 2(3). https://doi.org/10.59581/harmoni-widyakarya.v2i3.3884

Andin Nabil Hernawan; Didi Suwandi; Muhammad Fritzy; Daniel Handoko, "Pelanggaran Etika Pariwara: Kontroversi Iklan Rabbani tentang Busana Wanita dan Pelecehan Seksual," Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 2, no. 3, 2024.

Andin Nabil Hernawan; Didi Suwandi; Muhammad Fritzy; Daniel Handoko. "Pelanggaran Etika Pariwara: Kontroversi Iklan Rabbani tentang Busana Wanita dan Pelecehan Seksual." Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 2, no. 3, 2024.

Andin Nabil Hernawan; Didi Suwandi; Muhammad Fritzy; Daniel Handoko. "Pelanggaran Etika Pariwara: Kontroversi Iklan Rabbani tentang Busana Wanita dan Pelecehan Seksual." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2, no. 3 (2024).

Andin Nabil Hernawan, et al. (2024) 'Pelanggaran Etika Pariwara: Kontroversi Iklan Rabbani tentang Busana Wanita dan Pelecehan Seksual', Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 2(3). doi: 10.59581/harmoni-widyakarya.v2i3.3884.

Andin Nabil Hernawan; Didi Suwandi; Muhammad Fritzy; Daniel Handoko. Pelanggaran Etika Pariwara: Kontroversi Iklan Rabbani tentang Busana Wanita dan Pelecehan Seksual. Harmoni: Jurnal Ilmu Komunikasi dan Sosial. 2024;2(3).

Artikel Terkait

Analisis Presentasi Diri Gen-Z pada Second Account Instagram dalam Perspektif Teori Dramaturgi

Rofiqo Ramadhani Siahaan; Sri Wulandari; Sri Handayani; Darmawati Darmawati

Personal branding Tobias Justin di Akun YouTube Jess No Limit

Achmad Kafabi

Tipologi Gaya Komunikasi Pria pada Aplikasi Tinder: Antara Emotive, Director, Reflective, dan Supportive Style

Megi Primagara; Diviani, Saskia

Praktik Komunikasi Lintas Agama dalam Proses Pelembagaan Nilai-nilai Multikultural di Kota Pekalongan

Dimas Prasetya; Ryan Marina; Arditya Prayogi; Ahmad Hidayatullah

Manajemen Event Kartini Humas Indonesia Awards 2024 dalam Membangun Reputasi Media Humas Indonesia

Alfareji Febrian Hanom; Sa’diyah El Adawiyah

When Algorithms Drive Your Life : TikTok, Identitas, dan Simbol Status dalam Perspektif Antropologi

Afina Fahru Miliana
Tren Sitasi Jurnal