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Penelitian ini mengkaji strategi pemasaran live shopping pada platform TikTok Shop dan pengaruhnya terhadap minat beli konsumen dengan pendekatan prinsip syariah. Dengan menggunakan metode kualitatif melalui studi pustaka sistematis, penelitian ini menganalisis strategi pemasaran digital seperti flash sale, interaksi langsung, dan promosi yang diterapkan dalam live shopping TikTok serta mengkaji bagaimana aspek etika dan kepatuhan syariah memengaruhi keputusan pembelian. Hasil penelitian menunjukkan bahwa integrasi antara strategi pemasaran modern dan prinsip syariah seperti kejujuran, keadilan, kemaslahatan produk, dan kesadaran tauhid mampu meningkatkan minat beli konsumen Muslim sekaligus membangun loyalitas dan citra positif pada platform. Temuan ini memberikan rekomendasi praktis bagi pelaku usaha untuk memformulasikan strategi pemasaran yang tidak hanya efektif secara komersial tetapi juga sesuai nilai-nilai Islam. Penelitian ini memberikan kontribusi baru dengan mengintegrasikan analisis strategi pemasaran live shopping TikTok Shop menggunakan pendekatan prinsip syariah secara komprehensif. Studi ini tidak hanya menilai efektivitas flash sale dan interaksi langsung dalam meningkatkan minat beli, tetapi juga mengevaluasi aspek kejujuran, keadilan, dan kemaslahatan produk yang jarang dikaji secara mendalam dalam konteks pemasaran digital Islami. Pendekatan ini menegaskan pentingnya integrasi nilai-nilai Islam dalam strategi pemasaran digital demi membangun loyalitas konsumen Muslim secara berkelanjutan.  

The study aims to analyze the influence of Self-esteem, narcissism, Knowledge Sharing, professional skepticism, and Educational Level on Auditor Performance. The research was conducted with auditors at the Public Accounting Firm Jojo Sunarjo & Partners to understand how psychological characteristics, professional behaviour, and educational background contribute to optimal auditor performance. The study included 202 active auditors. Data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with SmartPLS version 4.0. The results show that Self-esteem, Knowledge Sharing, Professional Skepticism, and Educational Level positively influence Auditor Performance. Meanwhile, Narcissism has an adverse effect on Auditor Performance. These findings highlight the importance of personality traits and professional conduct in supporting the quality of auditor performance.

The Village health cadres play a vital role in the success of the Posyandu (Integrated Health Service Post) program as the frontline of community-based health services. However, challenges such as limited managerial capacity, insufficient resource support, and lack of continuous mentoring often hinder the effectiveness of the program’s implementation. This article aims to describe the process and outcomes of mentoring village health cadre organizations in improving their program management skills at the Posyandu. The research employs a qualitative approach using content analysis from activity reports, interviews, and field documentation. The results show that structured, participatory, and continuous mentoring significantly enhances cadres’ skills in planning, implementing, and evaluating Posyandu activities. Moreover, mentoring improves cadres’ motivation and sense of responsibility toward program sustainability. Support from village governments, local health centers (puskesmas), and communities plays a crucial role in maintaining the effectiveness of mentoring. Therefore, a collaborative mentoring model is an effective strategy to strengthen the capacity of village health cadres in managing Posyandu programs at the village level.

Behavioral change toward a healthy lifestyle in rural communities remains a major challenge requiring strategic and sustainable approaches. Social marketing has proven to be an effective tool in promoting behavior change through communication, education, and empowerment. This study aims to examine the application of social marketing education to improve health awareness and behaviors among rural communities, focusing on hygiene, balanced nutrition, and prevention of infectious diseases. The research uses a qualitative descriptive approach involving observation, interviews, and secondary data analysis from governmental and non-profit health promotion programs. The findings indicate that community-based social marketing, supported by local leaders and media, successfully increased participation in health and nutrition activities by up to 68%. The study concludes that social marketing education can effectively promote healthy behavioral changes when integrated with local cultural values and active community engagement.

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting national economic growth and expanding employment opportunities in Indonesia. However, many MSMEs still face significant challenges in improving production efficiency due to limited human resources, low levels of technology adoption, and suboptimal operational management. To address these issues, this study developed an innovative digital technology platform designed to help MSMEs enhance productivity, reduce material waste, and accelerate the production process. The platform integrates Internet of Things (IoT), Artificial Intelligence (AI), and simplified Enterprise Resource Planning (ERP) technologies tailored for small business operations. Through IoT, production processes can be monitored in real time; AI is applied to analyze sales data and predict material requirements and production schedules; while the ERP system automates inventory, transaction, and financial reporting processes. Trials conducted across MSMEs in the food, handicraft, and textile sectors demonstrated a 30% improvement in production efficiency and a 20% reduction in operational costs. The results indicate that the implementation of innovative technological platforms can significantly enhance efficiency, accuracy, and competitiveness among MSMEs. Digital transformation not only increases production efficiency but also enables broader business integration into the global market through cloud-based systems. Government and institutional support are essential to expand the adoption of such technologies, ensuring that Indonesian MSMEs become more adaptive, productive, and sustainable in the era of Industry 4.0.

The purpose of this study is to determine the influence between student learning motivation and gender on students' science process skills in physics learning. This study is included in the type of survey with a comparative design and uses a quantitative approach to analyze the relationship between variables. The population in this study is all grade IX students of SMP Negeri 4 Singkawang, data was taken using saturated sampling techniques. The instrument used in this study was a learning motivation questionnaire consisting of 22 statements and science process skills test questions consisting of 10 expanded multiple-choice questions. The data analysis technique used in this study is the two-way ANOVA Test. The results of the hypothesis test show that. (1) There is no difference in students' science process skills based on learning motivation in physics learning. (2) There is no difference in students' science process skills based on gender in physics learning. (3) There is an influence of student learning motivation and gender on students' science process skills in physics learning. With a sig value > 0.05 for hypotheses (1) and (2), while a sig value < 0.05 for hypothesis (3). From the explanation above, it can be concluded that individually, learning motivation and gender do not affect students' science process skills. But the combination of these two variables affects students' science process skills in physics learning.

The research titled “Legal Implications of Mixed Marriages between Indonesian Citizens and Foreign Nationals on the Citizenship Status of Minors” discusses the legal consequences arising from marriages between Indonesian citizens (WNI) and foreign nationals (WNA), particularly regarding the determination of the citizenship status of minors. Mixed marriages often create legal complexities due to differences in citizenship systems between countries, which affect the rights and legal standing of children. The research problems focus on two main issues: how Indonesian positive law regulates the citizenship status of children born from mixed marriages, and how the state provides legal protection for such children. This study employs a normative legal research method with a statutory approach, analyzing relevant laws, doctrines, and court decisions. The results show that although Law Number 12 of 2006 on Indonesian Citizenship has improved the previous system by recognizing limited dual citizenship for children, its implementation still faces several obstacles. Complicated bureaucracy, a lack of understanding among officials, and persistent discriminatory practices remain major challenges. Therefore, it is necessary to reform the legal framework and administrative system of citizenship management to ensure that the principles of non-discrimination and the best interests of the child are effectively and fairly realized.

The Community Service (KKN) program group 38 in Purba Lamo Village, Lembah Sorik Marapi Subdistrict, aims to enhance the community's economy through product diversification based on local potential, specifically bananas. Although the village produces an abundance of bananas, its processing has been limited to selling them in raw form or simple processed products, resulting in low added value. The KKN program initiated training on processing bananas into chips with various flavors, introducing modern packaging techniques and adaptive marketing strategies. The approach used was participatory, including socialization, direct practice, and continuous mentoring in production and distribution. The results showed an improvement in the residents' skills in product processing, the emergence of new entrepreneurial motivation, and collective initiatives to expand marketing networks at local and regional levels. The long-term impact of this activity is an increased awareness among the community about the importance of managing local potential innovatively, which supports collective welfare. This KKN program not only provides short-term benefits, such as increased income, but also contributes to strengthening the village's economic independence sustainably.

The limited competence of Junior High School (SMP) teachers in Magelang City in developing contextual textbooks is a key issue hindering the achievement of locally relevant learning. Teachers primarily rely on commercial textbooks that often lack accommodation for specific regional issues and lack guidelines for independent writing. This community service aimed to enhance the knowledge and skills of SMP teachers in Magelang City in compiling textbooks that meet the standards of the Merdeka Curriculum and include local content. The method employed was participatory training combined with blended mentoring over six weeks, involving 30 teachers from five schools representing various general subjects. The implementation began with a theoretical workshop on standard textbook structure, followed by intensive mentoring sessions. The results indicate a significant increase in participants' understanding of the textbook framework, with 90% of teachers independently capable of creating concept maps and chapter outlines. Crucially, 75% of participants successfully produced at least one draft chapter of a textbook rich in local content (history, culture, and geography of Magelang). This success not only increases the professional capacity of teachers but also directly impacts the availability of more relevant and specific learning resources for students, supporting the contextual implementation of the Merdeka Curriculum.

This study aims to describe: 1) Formulation of mackerel fish nuggets with the addition of seaweed (Eucheuma cottonii); 2) to detemine the level of panelists’ preference for the resulting product. This study uses a quantitative method with an experimental approach. Data colletion uses an observation method by distributing preference test sheet to the public (consumers). Then analyzed using quantitative descriptive. Research results: 1) Formulation using 350 gr mackerel surimi, 70 gr seaweed (Eucheuma cottonii), 60 gr eggs, 100 gr wheat flour, 15 gr garlic, 30 gr shallots, 2,5 gr ground pepper, 10 gr salt, 5 gr sugar; 2) The preference test results indicated that the inner color (4,38), outer color (4,58), solid inner texture (4,44), crispy outer texture (4,26), aroma (4,36), natural taste (4,48), and shape (4,6) were in the very liked category, while the chewy inner texture (4,08) and savory taste of the spices (4,14) were in the liked category. Overall, mackerel nuggets with the addition of seaweed (Eucheuma cottonii) were categorized as very liked and had the potential to become an innovative product that was accepted by the the general public.

The shrimp farming industry in Indonesia is predominantly dominated by Vannamei shrimp (Litopenaeus vannamei), also known as white shrimp. This shrimp species is favored due to its fast growth rate and high economic value. However, the intensive farming practices often lead to various diseases, particularly those caused by parasitic infections. Ectoparasitic infections can create wounds on the shrimp’s body, making it easier for other pathogens like fungi, bacteria, and viruses to invade. This study aims to identify the types and levels of ectoparasite infestations on Vannamei shrimp to understand their impact on shrimp health and farm productivity. The research method used is a literature review, gathering data from various sources such as scientific journals, books, research reports, and technical notes related to shrimp farming. The findings of the study show that the presence of ectoparasites can serve as an important indicator to assess the health of the farming environment. High levels of parasitic infestations indicate suboptimal environmental conditions, such as poor water quality or improper management practices. Therefore, early identification of ectoparasites is crucial to prevent the spread of diseases and ensure the sustainability of Vannamei shrimp farming in Indonesia.

The Human Development Index (HDI) functions as a key indicator for assessing the level of welfare and overall quality of life of the population within a specific region. This study aims to examine the socio-economic factors influencing HDI at the provincial level in Indonesia using a Gaussian kernel regression approach. A nonparametric method is employed due to its flexibility in capturing nonlinear relationships between the response and predictor variables without the need to assume a specific functional form. The analysis utilizes secondary data, including education, poverty, per capita expenditure, expected years of schooling, open unemployment rate, and gross regional domestic product for each Indonesian province. The findings from this study indicate that educational factors, particularly mean years of schooling and expected years of schooling, exert the most significant impact on HDI improvement. The estimated Gaussian kernel regression model demonstrates a coefficient of determination of 0.9954 and a residual standard error of 0.3468, reflecting a very high predictive accuracy and relatively low error. These results suggest that Gaussian kernel regression is an effective nonparametric approach for analyzing human development in Indonesia.

This study aims to analyze the effectiveness of the question-and-answer method in mathematics learning. The research method employed is a literature review using a descriptive qualitative approach. Findings from several relevant studies indicate that the question-and-answer method enhances students' learning outcomes, fosters active participation, and strengthens critical thinking and communication skills. Variations in its implementation, such as multi-directional questioning, chain questioning, and experiment-based questioning, enrich classroom interaction and help students grasp abstract mathematical concepts. Furthermore, the method promotes an interactive learning environment where students are encouraged to think critically, reflect on their understanding, and actively engage with their peers. The collaborative nature of the question-and-answer technique supports the development of social skills, making it an effective tool for both cognitive and social learning. Therefore, the question-and-answer method can be considered an effective instructional strategy to improve the quality of mathematics learning, particularly in enhancing problem-solving abilities, fostering a deeper understanding of mathematical concepts, and improving student-teacher interactions.

This study aims to analyze the improvement of Higher Order Thinking Skills (HOTS) through mathematics learning on the Three-Dimensional Geometry topic in Grade XII of Yayasan Pendidikan Al-Fattah Medan. HOTS is a crucial aspect of 21st-century education because it helps students develop critical, creative, logical, and reflective thinking skills in addressing complex problems. In the context of mathematics learning, particularly in spatial geometry, mastering HOTS not only supports students in understanding abstract concepts but also in applying them to real-life situations. This study employed a descriptive qualitative method with instruments consisting of a pre-test, post-test, and an open-ended questionnaire to explore students’ understanding and learning experiences. The findings revealed a significant improvement, where the average pre-test score of 7 increased to 52.21 in the post-test. This result highlights that the implementation of HOTS-based learning strategies is effective in enhancing students’ comprehension of distance, angles, and point positions in space, while simultaneously strengthening their analytical, evaluative, and creative abilities. The study implies the importance of adopting innovative learning strategies oriented toward HOTS development to improve the quality of mathematics education and prepare students for global challenges.

This study aims to examine the application of behaviorism learning theory in enhancing student engagement in mathematics learning, particularly arithmetic sequences and series. The study was conducted at SMK Karya Serdang Lubuk Pakam with 24 tenth-grade students in a single meeting on September 17, 2025. The research team delivered the material, provided stimulus in the form of problems written on the board, and applied positive reinforcement by giving rewards to students who dared to and successfully answered. Data were collected through observation, field notes, and brief interviews. The results showed a significant increase in student engagement: more students volunteered to solve problems on the board, the classroom atmosphere became more lively, and participation in discussions improved. Although some students remained hesitant, the behaviorist strategy proved effective in enhancing motivation and engagement. These findings reinforce the theories of Thorndike, Pavlov, and Skinner, which emphasize the stimulus–response relationship and reinforcement as the basis of learning (Hamruni et al., 2021; Yusup, 2024).

Clean water is a fundamental necessity; however, many regions still struggle to access it due to contamination by suspended particles, organic matter, and harmful microorganisms. This activity aims to strengthen the practical competence of Biology Education students at Universitas Negeri Medan through training in making simple water filters. The training was conducted through demonstrations and simulations using turbid water from the Tembung River as a sample. The filter was constructed from readily available materials such as used plastic bottles, cotton, tissue, sand, small gravel, and palm fiber arranged in layers. The results showed that the filter effectively reduced water turbidity and enhanced students’ skills in clean water treatment technology. The training also encouraged students to develop 21st-century skills such as critical thinking, problem-solving, and collaboration, while preparing them as future educators capable of raising community awareness about the importance of maintaining water quality. Therefore, this training has the potential to be developed as an applicative environmental education model that contributes positively to clean water provision.

The use of fish oil as a natural source of omega-3 fatty acids, particularly EPA and DHA, often encounters challenges such as oxidative instability, unpleasant fishy odor, and variations in composition. This research focused on producing omega-3–enriched milkfish (Chanos chanos) oil that meets quality standards for microencapsulation, applying the wet rendering method followed by alkali neutralization with NaOH. The process involved varying temperatures of 70, 80, 90, and 100 °C and heating times of 30, 40, and 60 minutes. The crude oil obtained was refined using different NaOH concentrations, then evaluated for oxidative parameters including peroxide value (PV), p-anisidine value (p-AV), total oxidation value (TOTOX), and acidity levels (acid value/free fatty acids, FFA), all compared with International Fish Oil Standards (IFOS). The maximum yield recorded was 0.29% at 100 °C for 60 minutes. The results showed that PV and p-AV values were still within acceptable IFOS limits (3.44 meq/kg and 11.75 meq/kg), and TOTOX values remained below 20, indicating good oxidative stability. However, prolonged heating led to increased acid values/FFA ranging from 2.43% to 2.68%, surpassing IFOS limits and reflecting hydrolytic degradation of the oil. These findings demonstrate the trade-off between achieving higher yields under higher temperature and longer heating versus maintaining oil quality. Therefore, optimal processing at a maximum of 100 °C and not exceeding 30 minutes, combined with alkali neutralization, is recommended to ensure the production of stable, high-quality milkfish oil suitable for encapsulation and incorporation into health-oriented functional foods.

Cancer is a disease caused by the abnormal growth of body tissue cells. Breast cancer is one of the leading causes of death for women worldwide. The 5-year survival rate approaches 97% when tumor cells are confined to breast tissue and drops dramatically to 23% when tumor cells have metastasized to other organs at the time of diagnosis. Myelosuppression is a side effect of chemotherapy in cancer patients. Myelosuppression is a decrease in the number of hemoglobin, platelets, neutrophils, and leukocytes below normal, leading to anemia, thrombocytopenia, neutropenia, and leukocytopenia. This study aims to determine the effect of chemotherapy on leukocyte and platelet counts in breast cancer patients. This study is a qualitative descriptive study that describes the research topic data using a similar approach to the topic of the literature review. The results of this study indicate that most breast cancer patients undergoing chemotherapy experience a decrease in platelet and leukocyte counts

Tuberculosis (TB) is an infectious disease that remains a global and national health problem, with Indonesia among the top three countries with the highest TB burden in the world. Long TB treatment often impacts the physical, social, emotional, functional, and spiritual aspects of patients, so measuring the quality of health is important in assessing the success of therapy comprehensively. This study aims to determine the description of the quality of health of Tuberculosis patients at Wava Husada Hospital Malang using the Functional Assessment of Chronic Illness Therapy Tuberculosis (FACIT-TB) instrument. This study is a descriptive study with a cross-sectional approach conducted on outpatient TB patients at Wava Husada Hospital Malang during June–August 2025. A total of 113 respondents who met the inclusion criteria were included. Data were obtained through the FACIT-TB questionnaire, which comprises five main variables: Physical Well-Being, Social/Family Well-Being, Emotional Well-Being, Functional Well-Being, and Spiritual Well-Being. The results showed that the majority of patients (53.1%) experienced moderate physical impairment, 73.5% had good social engagement, and 70.8% were emotionally stable. Fifty-four percent of respondents still had moderate functional impairment, while 45.1% were in the moderate spiritual impairment category. These findings indicate that although most patients demonstrated good emotional and social adaptation, physical, functional, and spiritual challenges remain that require further attention in healthcare. In conclusion, the overall quality of health of TB patients at Wava Husada Hospital in Malang is in the moderate category. These results underscore the importance of a multidimensional approach to TB patient management, emphasizing not only medical aspects but also psychosocial and spiritual support to improve therapy success and patient quality of life.

This study aims to develop a values-based strategic decision-making model within community-based Islamic educational institutions. Using SD Islam Al Ittihad as a case study, this research explores how Islamic values can guide institutional decisions to sustain educational quality without external debt. The research employs a qualitative case study approach with data collection through interviews, observation, and documentation. Data were analyzed using a triangulation method and supported by SWOT analysis through EFAS and IFAS matrices. The strategic decision-making process was further examined using Mintzberg's and Kepner-Tregoe's frameworks. The findings show that decision-making grounded in Islamic values enables educational institutions to achieve sustainability through strategic intuition, leadership commitment, and value-based planning. This research contributes a conceptual framework for Islamic educational leaders and policymakers seeking to integrate faith-driven values in governance and strategic planning. Further studies are suggested to test this model across various community-based schools to assess its broader applicability.