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Effective marketing planning is the key to success for companies, especially in the increasingly competitive automotive industry. This research aims to analyze the planning and marketing process carried out by Mitsubishi Xpander. The method used is a literature review, which involves analyzing various reference sources related to marketing and business strategy. The findings show that Mitsubishi Xpander has successfully implemented a planned marketing strategy, including product adjustments, competitive prices and effective promotions. Additionally, in-depth market analysis helps companies in understanding consumer preferences and identifying opportunities in the market. The implications of this research highlight the importance of implementing marketing strategies that are adaptive and responsive to changing consumer trends to increase competitiveness and business sustainability. The results of this research can provide insight for other companies in formulating more effective and efficient marketing strategies.

This research aims to analyze the relationship between feed prices and the productivity of broiler chickens in Indonesia, considering that poultry farming is the main source of animal protein needs for the community. One important component that influences production efficiency is feed prices, which often change due to changes in local and international markets. This research uses a quantitative analysis method with regression which is used in this research to find the relationship between the increase in feed prices and the level of productivity of broiler chickens, including body weight gain, feed efficiency and mortality rates. The data used includes feed prices, production costs and harvest yields from various regions in Indonesia during a certain time period. According to research results, the increase in feed prices made a significant contribution to the decline in broiler chicken productivity. These results indicate that to maintain production stability, strategies to manage feed costs and diversify local raw material sources are needed. In conclusion, to keep the poultry farming industry in Indonesia afloat, feed price stability is very important.

This feasibility study report aims to analyze the potential and feasibility of the Warkop Kopi Kong business in Palangka Raya City. This research was conducted using qualitative and quantitative descriptive methods. The data used includes primary and secondary data. Primary data is obtained through surveys of potential consumers and analysis of the business environment, while secondary data is obtained from various sources such as financial reports, demographic data and market trends. The analysis carried out includes market, technical, management and financial aspects. Market analysis includes demand analysis, determining market targets, and competitive analysis. Technical analysis includes site planning, interior design, equipment, and layout. Management analysis includes organizational structure, human resources, and control systems. Financial analysis includes projections of income, costs, and financial feasibility analysis such as Net Present Value (NPV) and Internal Rate of Return (IRR). The analysis results show that the Warkop Kopi Kong business has good potential to develop in Palangka Raya City. This is supported by increasing public interest in coffee, stable economic growth, and the lack of intense competition in the targeted market segment. However, there are several challenges that need to be overcome, such as fluctuations in raw material prices, changes in consumer trends, and increasingly fierce competition in the future. Based on the results of the analysis, it can be concluded that the Warkop Kopi Kong business is feasible to run. However, several efforts need to be made to increase competitiveness and business sustainability, such as developing new products, improving service quality, and optimizing the use of social media for promotions.

This research aims to analyze the relationship between feed prices and the productivity of broiler chickens in Indonesia, considering that poultry farming is the main source of animal protein needs for the community. One important component that influences production efficiency is feed prices, which often change due to changes in local and international markets. This research uses a quantitative analysis method with regression which is used in this research to find the relationship between the increase in feed prices and the level of productivity of broiler chickens, including body weight gain, feed efficiency and mortality rates. The data used includes feed prices, production costs and harvest yields from various regions in Indonesia during a certain time period. According to research results, the increase in feed prices made a significant contribution to the decline in broiler chicken productivity. These results indicate that to maintain production stability, strategies to manage feed costs and diversify local raw material sources are needed. In conclusion, to keep the poultry farming industry in Indonesia afloat, feed price stability is very important.

In general, products that are bought and sold in the capital market are company ownership rights and company debt statements. Buyers in the capital market can be individuals, institutions or organizations who are willing to set aside funds to invest in the capital market. In securities trading transactions in the capital market, there are two forms of legal protection, namely, preventive legal protection and repressive legal protection through Law Number 8 of 1995 concerning Capital Markets and the connection with the existence of BAPEPDAM (Capital Market Supervisory Agency) which has changed its name to Authority. Financial Services (OJK). However, in practice there are still crimes involved, one of which is cornering the market The cause of cornering the market in the capital market begins with widening stock spreads and increasing share price volatility. However, the Capital Market Law still has weaknesses in terms of handling practices in the form of cornering the market, so it is still considered inadequate. And can optimize the imposition of prison sentences on perpetrators of cornering the market in the capital market as has been implemented by the United States.

International trade is the main pillar of global economic development. For Indonesia, international trade policy plays a strategic role in encouraging economic growth. As a country rich in natural resources and with a large population, Indonesia has the potential to be significant in the global value chain. However, fluctuations in commodity prices, competitive pressures, and protectionism of trading partners are obstacles that need to be overcome. This study examines the impact of international trade policies on Indonesia's economic growth through a literature study. The analysis focuses on the influence of tariff regulation, free trade agreements, and non-tariff policies on the competitiveness of national products and the protection of domestic industries. The results show that trade policies are effective in creating synergies between exports and economic growth, although challenges in the form of dependence on primary commodity exports and the need to increase manufacturing competitiveness remain. This study recommends strengthening infrastructure, improving the quality of human resources, and sustainable economic policies as strategies to optimize international trade for national economic development.

Determining relatively high prices will cause consumers to move to other producers, or look for new products that have better product quality. This shows that determining price sensitivity must be appropriate. The aim of the research is to determine the price sensitivity of staple foods ahead of Eid al-Fitr in 2023 at Pasar Baruga, Kendari city. Determination of the research area was carried out purposively based on the consideration that Baruga Market is one of the central distributors of staple foods. The sampling technique uses the Slovin formula. The number of respondents who were staple food traders was 44 people. Data analysis uses qualitative descriptive. The results of the research show that: The price sensitivity of staple foods ahead of Eid al-Fitr in 2023 at Baruga Market, Kendari City, means that on average there has been an increase in both the number of goods offered and the price level. For head rice the average selling price difference is Rp. 5,125, for broiler meat the average selling price difference is Rp. 8,750, purebred chicken eggs with an average selling price difference of Rp. the average difference in selling price is IDR 2,786, Sedaap cooking oil with an average difference in selling price is IDR 2,429, Shallots with an average difference in selling price is IDR 15,286 and the average difference in the number of goods sold is 10 Kg .

This study examines the marketing strategy for Ubique (Ubi Crème Brulee), an innovative product based on sweet potatoes, using the 4P marketing mix approach (Product, Price, Place, Promotion). A qualitative case study method was employed through interviews, observations, and analysis of marketing materials. The findings reveal that product innovation combining local ingredients with international flavors, affordable premium pricing strategies, creative distribution channels such as Demo Day, and promotion through digital media and Word of Mouth were key success factors. These results highlight further development opportunities to expand market reach and enhance Ubique's competitiveness.

The aim of this research is to analyze internal and external factors and determine strategy choices in developing the round tofu agroindustry. This research uses a qualitative approach with case study methods and SWOT matrix analysis. Internal Strength Factors (Strength): Putra Mandiri's tofu agroindustry has well-organized management, adequate processing machine capabilities, and maintained product quality. Weakness: Increasing employee capacity is still situational, and processing machines are not yet equipped with an automatic system. External Factors: Opportunities: There is demand for round tofu products from outside the island, soybeans are available as raw materials, and the majority of competitors are in Cipaku District, providing room for expansion. Threat: Round tofu products have limited durability, raw material prices tend to fluctuate, and price competition is tight. Based on the SWOT analysis, the strategy that can be implemented is the S-O (Strength-Opportunity) Strategy, namely by maximizing the quality of round tofu, meeting market demand, collaborating with other factories, and establishing partnerships with modern markets to expand product distribution.

This research is motivated by the large number of customers who are interested in using pawn products (rahn), this is because people's needs continue to increase for additional business capital, while the funds they have are limited. However, with increasing community needs, pawnshops themselves are not providing optimal services to customers. However, due to the lack of service received by customers, they still choose Rahn products. So, this research aims to find out the factors that influence customer decisions in picking up Rahn products at the Solok City Branch Sharia Pawnshop and to find out the most dominant factors that influence customer decisions in picking up Rahn products at the Solok City Branch Sharia Pawnshop. This research is quantitative research. The data collection tool uses a questionnaire. The population of this research is all customers who use rahn at the Solok branch of the sharia pawnshop in 2024, totaling 18,033 respondents with a sample of 100 respondents. The data analysis technique in this research uses research instrument tests, prerequisite tests and factor analysis tests with the help of SPSS. Based on the results of research that has been carried out, the results show that there are four factors that influence customers' decisions in purchasing rahn products, namely promotional factors, price factors, sharia aspect factors and location factors. Then the most dominant factor of the four factors that influence customers' decisions in taking Rahn products is the price factor.

This study aims to analyze effective marketing strategies in increasing motorcycle sales amidst increasingly tight automotive industry competition. In this analysis, the main focus is given to identifying factors that influence consumer purchasing decisions, including price, product quality, promotion, and distribution. Data were collected through interviews with marketing managers at several leading motorcycle dealers and surveys of consumers who had just purchased a motorcycle. The results of the study indicate that a combination of marketing strategies that include attractive promotions, understanding local market needs, and improving the overall consumer experience play a significant role in increasing motorcycle sales volume. This study concludes that implementing the right marketing strategies, such as the use of social media, seasonal discounts, and improving after-sales service, can have a positive impact on motorcycle sales growth. It is recommended for companies to continue to innovate and adjust marketing strategies to evolving consumer trends and preferences.    

The growth of technology and the internet has significantly boosted the expansion of e-commerce in Indonesia, transforming how people fulfill their needs. As the number of e-commerce users continues to rise each year, marketing strategies in the digital marketplace have evolved. Price is a key factor that greatly impacts marketing strategies. Effective promotions can also motivate consumers to purchase products. Additionally, product quality serves as an added value that enhances a person’s desire to buy. This research aims to analyze the influence of price, promotion, and product quality on consumer decisions to make purchases through e-commerce. To achieve this, the study adopts a qualitative approach by conducting a literature review. The results of this research indicate that price, promotion, and product quality collectively have a positive impact on e-commerce purchasing decisions.

This study was conducted to analyze the influence of viral marketing, price, and product quality on skincare purchasing decisions. In this research, data were obtained using the literature review method. The results show that viral marketing, leveraging social media and influencer engagement, has a significant impact on increasing product visibility and attracting consumer interest. Price, while being a factor considered, has a varying influence depending on consumers' perceptions of the balance between price and quality. Product quality was found to be the dominant factor affecting purchasing decisions, as consumers generally prefer products that are safe, effective, and meet their needs. These conclusions emphasize the importance of effective marketing strategies and product quality improvements to meet consumer preferences and foster their loyalty.

This research was motivated by the uneven use of technology in coffee plantations, resulting in unstable harvests and poor quality. This is also caused by a lack of knowledge in processing coffee in Sangir District, South Solok Regency, so that the income obtained by farmers is less than optimal. So the researcher wants to analyze the impact of the use of technology and increased knowledge on the income of coffee farmers in Sangir District, South Solok Regency. The method in the study is Qualitative Research. Collecting data through interviews and in-depth observations with local coffee farmers. The study also uses secondary data from various sources such as data from the Central Statistics Agency (BPS), data analysis is carried out by means of data reduction, data presentation and drawing conclusions. The results of this study indicate that the use of modern technology and increased knowledge have a very significant impact on the income of coffee farmers in Sangir District, South Solok Regency. The combination of the use of technology and increased knowledge is one solution to improve the welfare of coffee farmers, with the right support coffee farmers can increase their productivity, get better prices and ultimately improve their standard of living.

Pantai Amal Baru Village, East Tarakan District, Tarakan City, is a coastal area in Tarakan City that has abundant tourism potential and marine resources. The majority of the people of Tarakan City rely on resources in coastal areas as their livelihoods, especially as seaweed cultivators, fishermen, and coastal natural tourism drivers. Tarakan City has a fairly high potential for cultivating fishery commodities, one of which is seaweed resources, which are products of economic value as industrial raw materials that are urgently needed in the global market. However, seaweed cultivators face several problems, including capital, production costs, unstable market demand, unstable seaweed prices, and seaweed workers who do not have enough knowledge and skills regarding the improvement of seaweed processing in Tarakan City. This service activity was held in Pantai Amal Baru Village, East Tarakan District, Tarakan City, North Kalimantan Province on September 16, 2024 at 09.00-16.00 WITA. This activity was carried out at the seaweed cultivation site of Pantai Amal Baru with the participation of IRT, seaweed workers, and also small children. The methods carried out in this service activity are community education, improving the quality of seaweed cultivation, and documentation. This service activity describes the comprehensive objectives of the community service program which includes aspects of marine resource management and economy in the coastal community of Amal Baru Beach. This includes community education, improving the quality of seaweed cultivation, developing seaweed processing and increasing income.

This study aims to analyze consumer desires and satisfaction with Mochi Crackers innovation products using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) approaches. Indonesia's food and beverage sector, especially snacks, continues to grow by creating innovative products such as Mochi Crackers, which adapts the traditional mochi snack into a modern product with a longer shelf life and crunchy texture. A survey was conducted involving 50 respondents from various backgrounds, using a Likert scale to measure the level of satisfaction and importance of product attributes. The results showed that the majority of consumers were attracted to this product because of its practicality, taste, and affordable price. Through the CSI analysis, a satisfaction index was obtained which shows the overall level of consumer satisfaction. Meanwhile, IPA analysis identifies product attributes that need to be improved to improve product quality and competitiveness in the market. This study provides recommendations to Mochi Crackers manufacturers to focus on improving the quality of packaging and promotion to strengthen the product's position in the market.

This research aims to examine in more depth the business journey, challenges and strategies for developing the local chips business in Sugiharjo Village, Batang Kuis District, Deli Serdang Regency. The local chips business is a popular economic choice because of the easy availability of raw materials and stable market demand. This research uses qualitative methods with a field observation approach and structured interviews. The research results show that despite facing various challenges such as limited capital and fluctuations in raw material prices, this chips business was able to develop thanks to innovation in the production process and digital marketing strategies. This research concludes that the success of a local chips business depends on technological adaptation, appropriate marketing strategies, and efficient resource management. It is hoped that these findings can contribute to local culinary MSMEs in facing challenges and developing their businesses.

An examination of the variables affecting rice output and farmers' income levels serves as the driving force behind this study. One of the settlements where people live and work is this one. Using multiple linear regression methods and confirmatory factor analysis (CFA), the study aims to ascertain and assess the effects of fertilizer use, capital, productivity, land, distribution, price, demand, and consumption on farmers' income levels. One hundred farmers served as the sample size. Questionnaires were sent in order to gather data, and SPSS version 24.0 was used for data processing. According to the findings of experiments conducted using hypothesis testing, farmer income is significantly impacted by the factors of production, consumption, land, and prices. Next, the variables Farmer income is not significantly impacted by fertilizer use, demand, distribution, or capital. Four factors are suitable to influence income, according to the research's findings. The first component, productivity, has a value of 0.912; the second, consumption, has a value of 0.764; the third, land, has a value of 0.848; and the fourth, price, has a value of 0.864. The Rotated component matrix value indicates that there are eight factors. The government must work to inspire and excite the people to boost the wealth of farmers in Sei Rotan village, and it is hoped that farmers would keep increasing the productivity of their rice output.

Lubuk Karet Village has great potential in rubber production. However, the rubber sales process is often faced with various obstacles, such as difficulty in determining the right price and lack of transparency in transactions. This study is an analytical study using a qualitative approach. The aim is to analyze and design a prototype of a rubber sales application. This study uses questionnaires and interviews as the main data to answer research questions. The output of this study is the identification of problems and concerns of farmers related to how to calculate market prices, difficulties in recording transaction history, and minimal transparency of information regarding selling prices in the wider market. Then the second finding is regarding the prototype design of a prospective rubber sales application which will later be further developed by researchers. From the results of the analysis in this study, it is hoped that there will be further development of the application with farmer data entry features, rubber price calculations, and transaction tracking. It is hoped that this application can provide convenience for farmers in selling their crops, increase farmers' income, and provide transparent information regarding market prices. In addition, this application can also be a promotional media for local rubber products.

Consumers in making purchases always consider matters related to the price and quality of a product to be purchased, some people do not prioritize quality over price but some other people make quality a consideration in purchasing broiler meat. This study aims to determine the effect of price and quality of broiler chicken on consumer purchasing decisions at Mattirowalie market. This research was conducted at Mattirowalie market, Barru Regency, South Sulawesi in March-April 2024. This study uses quantitative data obtained from observations of distributing questionnaires with 100 respondents, the data were analyzed using multiple linear regression with the help of SPSS version 26. The results showed that the results of multiple linear regression analysis of price variables had a negative or reciprocal effect and the quality of broiler chicken had a positive or unidirectional effect on consumer purchasing decisions. Partially shows that the price and quality of broiler chickens have a significant effect on consumer purchasing decisions while simultaneously the price and quality of broiler chickens together have a significant effect on consumer purchasing decisions. The coefficient of determination of the price and quality of broiler chicken is 56% on consumer purchasing decisions in the Mattirowalie market while the remaining 44% is influenced by other factors outside of the study.