Analisis Viral Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare

Ari Anggara Pribadi ; Hennywati ; Kayla Putri Rindha
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi 📅 2024 Vol 1, No 2 🔗 DOI: 10.62387/hatta.v1i2.42
Abstract
This study was conducted to analyze the influence of viral marketing, price, and product quality on skincare purchasing decisions. In this research, data were obtained using the literature review method. The results show that viral marketing, leveraging social media and influencer engagement, has a significant impact on increasing product visibility and attracting consumer interest. Price, while being a factor considered, has a varying influence depending on consumers' perceptions of the balance between price and quality. Product quality was found to be the dominant factor affecting purchasing decisions, as consumers generally prefer products that are safe, effective, and meet their needs. These conclusions emphasize the importance of effective marketing strategies and product quality improvements to meet consumer preferences and foster their loyalty.
Keywords
viral marketing; price; product quality; purchasing decision
How to Cite

Ari Anggara Pribadi, et al. (2024). Analisis Viral Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare. Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi, 1(2). https://doi.org/10.62387/hatta.v1i2.42

Ari Anggara Pribadi; Hennywati; Kayla Putri Rindha, "Analisis Viral Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare," Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi, vol. 1, no. 2, 2024.

Ari Anggara Pribadi; Hennywati; Kayla Putri Rindha. "Analisis Viral Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare." Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi, vol. 1, no. 2, 2024.

Ari Anggara Pribadi; Hennywati; Kayla Putri Rindha. "Analisis Viral Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare." Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi 1, no. 2 (2024).

Ari Anggara Pribadi, et al. (2024) 'Analisis Viral Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare', Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi, 1(2). doi: 10.62387/hatta.v1i2.42.

Ari Anggara Pribadi; Hennywati; Kayla Putri Rindha. Analisis Viral Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare. Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi. 2024;1(2).

Artikel Terkait

The Influence Of Halal Labeling And Price On Purchase Decisions Of Kropinka Products

Sa'bani, Ria; Munadi; Nuraini

Pengaruh Sertifikasi Halal, Produk dan Religius Terhadap Persepsi Mahasiswa Ekonomi Syariah IAIN Pontianak Pada Produk Pro Israel

Kantari, Samawa; Deti, Sri; Ubabuddin

Analisis Strategi Pemasaran UD. Arif Bersaudara Menggunakan Pendekatan SWOT dan QSPM:

Suparno; Ilmiyah, Khoirotul; Mazidah, Eva Nur

Pengaruh Return on Equity (ROE), Total Asset Turnover (TATO), Net Profit Margin (NPM) Terhadap Harga Saham : (Studi Empiris Pada Perusahaan Makanan dan Minuman Yang Terdaftar Di BEI Periode 2020-2024)

Putri, Zahra Adeliya Suharno; Fathihani; Sulistiyowati, Rini

Pengaruh Total Asset Turnover, Debt to Equity Ratio, dan Return on Assets terhadap Manajemen Laba pada Perusahaan Pertambangan di BEI Periode 2020–2024

Saraswati, Novi; Fathihani

Pengaruh Literasi Keuangan, Penggunaan Paylater, dan Pendapatan Terhadap Perilaku Konsumtif Generasi Z di Indonesia

Saputri, Rizma Avizah; Fathihani
Tren Sitasi Jurnal