Analisis Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Melalui E-Commerce

Develine Micshierly Zenada ; Brilliant Brave Adiyono ; Aristo Setiawan
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi 📅 2024 Vol 1, No 2 🔗 DOI: 10.62387/hatta.v1i2.41
Abstract
The growth of technology and the internet has significantly boosted the expansion of e-commerce in Indonesia, transforming how people fulfill their needs. As the number of e-commerce users continues to rise each year, marketing strategies in the digital marketplace have evolved. Price is a key factor that greatly impacts marketing strategies. Effective promotions can also motivate consumers to purchase products. Additionally, product quality serves as an added value that enhances a person’s desire to buy. This research aims to analyze the influence of price, promotion, and product quality on consumer decisions to make purchases through e-commerce. To achieve this, the study adopts a qualitative approach by conducting a literature review. The results of this research indicate that price, promotion, and product quality collectively have a positive impact on e-commerce purchasing decisions.
Keywords
Price; Promotion; Product Quality; Purchasing Decisions
How to Cite

Develine Micshierly Zenada, et al. (2024). Analisis Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Melalui E-Commerce. Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi, 1(2). https://doi.org/10.62387/hatta.v1i2.41

Develine Micshierly Zenada; Brilliant Brave Adiyono; Aristo Setiawan, "Analisis Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Melalui E-Commerce," Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi, vol. 1, no. 2, 2024.

Develine Micshierly Zenada; Brilliant Brave Adiyono; Aristo Setiawan. "Analisis Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Melalui E-Commerce." Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi, vol. 1, no. 2, 2024.

Develine Micshierly Zenada; Brilliant Brave Adiyono; Aristo Setiawan. "Analisis Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Melalui E-Commerce." Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi 1, no. 2 (2024).

Develine Micshierly Zenada, et al. (2024) 'Analisis Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Melalui E-Commerce', Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi, 1(2). doi: 10.62387/hatta.v1i2.41.

Develine Micshierly Zenada; Brilliant Brave Adiyono; Aristo Setiawan. Analisis Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Melalui E-Commerce. Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi. 2024;1(2).

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