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Service is the main task of state apparatus. The scope of public interest services and services covers a broad field of public life. This mandate is contained in the 4th paragraph of the Preamble of the 1945 Constitution, but in practice, Indonesian public services have not run well. Provisions of public service to public civil servants are actually the result of the functioning of state institutions as civil servants. Therefore, the position of government agencies in staffing is very strategic because it determines the extent to which the government can best serve the community. .According to the purpose of the establishment. The results of this study indicate that the role of the village government in improving the economy of rural communities can be seen from the indicators of this study: governance, development implementation, community empowerment, and village community empowerment. The research method used to compile this article is a library survey. That is, reviewing the journal references we find and adapting them to the topic of this article. Based on the literature and reviews conducted in these journals, we found an impact between the welfare of teaching staff and improving the quality of education.

This research discusses the readiness of Tanjungpinang city in developing a smart city. The objective is to understand and describe the preparations made by Tanjungpinang city in developing a smart city and to identify inhibiting factors influencing the implementation of a smart city in Tanjungpinang. A qualitative descriptive methodology was employed, utilizing data collection techniques such as interviews with the City Planning and Development Agency (BAPELITBANG) of Tanjungpinang, observations, and secondary document analysis to reinforce research data. Data analysis was conducted using descriptive and thematic analysis techniques. The research used 10 criteria for the readiness of developing countries in implementing a smart city to measure the obstacles faced by Tanjungpinang in becoming a smart city. The results indicate that Tanjungpinang has prepared itself to become a Smart City through various efforts but still faces significant obstacles. Critical obstacles include technological illiteracy, a lack of skilled human resources in IT, suboptimal technological infrastructure, insufficient basic infrastructure, and adequate financial support. Solutions require strategic steps, close collaboration, and a holistic approach. Education and training are necessary to address technological illiteracy, investments in IT human resources, optimization of technological infrastructure, improvement of basic infrastructure, and the search for sustainable financing models. By overcoming these obstacles, Tanjungpinang can realize effective smart city solutions, improve the quality of life for its citizens, and achieve sustainable development goals.

This research aims to analyze the role of the Management Information System (SIM) in supporting the decision-making process at the North Sumatra Land Agency Regional Office. This study explores the integration, reliability and contribution of information systems used in managing property and land information and their impact on the efficiency and effectiveness of decisions. The research methodology includes surveys of system users, interviews with top-level managers, and documentation of analyzes related to the technological infrastructure implemented. The data collected was analyzed using qualitative methods to understand the adequacy of the system, its suitability to user needs, and its contribution to the decision-making process. The research results show that the implemented Management Information System has a number of advantages, including efficient data management, better information accessibility, and real-time data availability. However, challenges such as data security and the need for increased integration with other systems were identified as potential improvements. In the context of decision making, MIS is proven to play an important role in providing timely and accurate information for management in making strategic decisions regarding land ownership, document updates and property transfers. Recommendations are prepared based on research results to improve the efficiency and effectiveness of the Management Information System to support better decision making at the North Sumatra Land Agency Regional Office. This research provides valuable insights for managers and developers of information systems in the context of the Land Agency, as well as a basis for improving the system to increase its decision-making role to a more strategic and responsive nature.

This study employs promotional videos as a strategic tool for shaping personal and corporate identity. Focused on Agen46 BNI, the design objective is to create a compelling promotional medium leveraging the musical drama concept to heighten public awareness and educate the audience on the benefits of Agen46 BNI. Utilizing the 4-D method (Define, Design, Develop, Disseminate), and employing the 5W+1H data analysis method, the design process ensures alignment with specific campaign needs. The resulting promotional video for Agen46 BNI in the Padang Region takes the form of a musical drama, progressing through creative stages of pre-production, production, and post-production. The primary outcome is a promotional video, serving as the main media. To amplify its impact, supporting media such as t-shirts, calendars, posters, notebooks, QRIS stands, and X-banners. This strategy aims to not only enhance public awareness but also educate the audience on the distinct benefits of Agen46 BNI, establishing a comprehensive and engaging promotional campaign.

Human resource accounting is considered strategic because employees are not only considered as operational costs, but also as assets that make a real contribution to the company's success. This means that human resource management does not only revolve around recording employee-related expenses, but also involves measuring the added value provided by the workforce towards achieving company goals. This research uses a descriptive qualitative research method, in the research "Implementation of Human Resources Accounting at PT. Perkebunan Nusantara III (Persero) Medan," this research will focus more on an in-depth understanding of various aspects of the implementation of human resources (HR) accounting in the company. . It can be concluded that this company has succeeded in managing human resources (HR) through the human resource accounting function with a structured approach. Involving employee performance measurement, value identification, and contribution costs, the company shows a commitment to measurable HR management. The strategy aims to create an environment where employees feel valued and can make significant contributions.

 Street children are not a pleasant choice because they are in a state of uncertainty about their future, and their existence is not a "problem" for many, etc. future, and their existence is not a "problem" for many parties, and others. The research objectives in conducting this research is to find out what strategies the Social Service uses to deal with street children in Tanjungpinang City. Tanjungpinang City to deal with street children in Tanjungpinang City. Seeing the conditions that street children conditions experienced by street children, the Tanjungpinang City Government, especially the Tanjungpinang City Social Service, made a Tanjungpinang makes handling street children with real handling will create a programme strategy to alleviate street children in Tanjungpinang City. create a programme strategy to alleviate the problem of street children by using the theory of Jack Kooten (2002). using the theory of Jack Kooten (1991: 81). This research method is explained by using a qualitative approach. Literature Study, Field Observation, Interview and Documentation. The results Research that has been conducted by researchers, namely (1) Organisational Strategy obtained by the Social Service to carry out development within the Internal Service to carry out and help street children in Tanjungpinang City, (2) Programme Strategy, as for the programmes offered by the City of Tanjungpinang Social Service, namely Tanjungpinang is a Support Group that functions to foster street children. street children. (3) Resource Support Strategy, has not run optimally. Although there are already several supporting resources such as 2 street children, but they cannot cover all street children. and finally (4) Institutional Strategy, in the institutional structure in the Social Service has a vision and mission that is adjusted to the vision and mission of the street children. Social Service has a vision and mission that is adjusted to the Strategic Plan (RENSTRA) of the Social Service. (RENSTRA) of the Tanjungpinang City Social Service. It can be concluded that the strategies contained in the implementation of the Social Service in handling street children in Tanjungpinang City has not run optimally.

This research delves into the adoption of non-cash payment technology at X Unit of PT Y. Its benefits encompass streamlined income reporting, transaction security, and efficiency. However, challenges include additional infrastructure costs, robust internet connectivity requirements, occurrences of double payments, and reconciliation issues in financial reports. Proposed solutions include installing additional ATMs, collaborating with banks, and hiring Information and Technology (IT) personnel. Applying the Technology, Organization, and Environment (TOE) theory, the research analyzes factors influencing technology adoption in the tourism industry. In conclusion, introducing non-cash payment systems to tourists is essential to enhance service effectiveness and financial management at Prambanan. This study significantly contributes to understanding obstacles and solutions in adopting non-cash payment technology in the tourism industry, offering a strategic framework for sustainable development in the future.

Widya Husada University Semarang community service aims to strengthen the ideas, creativity, and business planning of MSMEs business actors in the city of Semarang. This Canvas business model is a company process of creating value and gaining profits from the value created easily, sustainably both long-term and short-term. The business model canvas can be interpreted as a tool to help start-ups or existing business organizations map out their business design model. As well as changing a complicated business into an easy, simple business which is presented in the form of an analysis of one sheet of paper containing a nine-key strategic plan that integrates internal and external business strategies.

This study explores the role of sentiment analysis as a predictive tool for understanding and forecasting product launch success in the digital market. Sentiment analysis involves the classification of consumer sentiment expressed on social media platforms such as Twitter and Instagram, and it can significantly impact businesses by predicting consumer behavior and product performance. The research highlights the relationship between social media sentiment and product success, demonstrating that positive sentiment is strongly correlated with higher sales and consumer engagement, while negative sentiment can lead to declines. Machine learning models, including Support Vector Machines (SVM) and Random Forest, were employed to classify sentiment from large volumes of social media data and correlate it with product performance indicators such as sales volume and consumer interaction. The study found that sentiment analysis models were highly effective in predicting product success, with positive sentiment generally driving product profitability and negative sentiment posing a potential threat to brand reputation. Moreover, the analysis showed that social media sentiment provides real-time insights into consumer perceptions, enabling businesses to quickly adjust marketing strategies and product development plans. These findings underscore the importance of integrating sentiment analysis into product launch evaluations and strategic decision-making. Future research should explore the integration of sentiment analysis with other predictive market models and investigate the effects of fake reviews and post-purchase consumer behaviors on product success.

The traditional food and beverage industry in Medan, Indonesia, is undergoing significant changes as Industry 5.0 technology becomes more integrated. This research explores the impact of this transformation through data analysis from 143 traditional culinary businesses. The focus is on evaluating the extent to which Industry 5.0 has been adopted, identifying factors that drive or hinder its adoption, and analyzing how this affects business operations and customer experiences. We utilized Structural Equation Modeling with Partial Least Squares (SEM-PLS) to examine the relationship between business characteristics, workforce readiness, Industry 5.0 adoption, and its implications for operational and customer experiences. We used descriptive statistics to understand demographic and technological profiles, while measurement model evaluation demonstrated the validity and reliability of our survey. Path analysis and bootstrap analysis were employed to confirm relationships, while fit model evaluation, R², and Q² provided insights into overall model robustness. Our findings contribute to academic knowledge, provide guidance for business owners in making strategic decisions, and establish standards for future research on Industry 5.0 adoption in the traditional sector.

The increasing complexity and heterogeneity of data in Smart Information Systems pose significant challenges for effective decision-making. While data fusion techniques have been widely adopted to integrate multiple data sources, traditional fusion approaches often fail to consider contextual information, resulting in limited interpretability and reduced decision relevance. This study proposes a contextual data fusion approach that integrates heterogeneous data sources with contextual attributes, including temporal, spatial, and operational context, to enhance decision accuracy and robustness. The research employs a computational and experimental methodology involving data preprocessing, context encoding, multi-level data fusion, and performance evaluation. Experimental results demonstrate that the proposed approach outperforms single-source analysis and non-contextual data fusion in terms of accuracy, precision, recall, and F1-score, with only a marginal increase in computational cost. The findings confirm that incorporating context into the data fusion process significantly improves the quality and reliability of analytical outcomes. This study contributes to the development of intelligent and data-driven systems by highlighting the critical role of contextual awareness in supporting transparent and effective decision-making in Smart Information Systems.

This research aims to analyze Kopiko's expansion strategy in entering international markets. Kopiko, as a superior coffee candy product from Indonesia, has successfully penetrated more than 80 countries throughout the world. This research uses a qualitative approach with a literacur study method to understand the strategies implemented by Kopiko in achieving global success. Data was obtained through in-depth literature study on the official PT website. Mayora Indah Tbk, analysis of company documents, and related previous research. The research results show that Kopiko's success in the international market is supported by several key factors, namely: (1) product adaptation according to local consumer preferences in each country; (2) effective marketing strategies, including the use of social media, influencers, and engaging advertising campaigns; (3) collaboration with local distributors who have a wide distribution network; (4) continuous product innovation to maintain consumer interest; and (5) consistent product quality. Kopiko also utilizes in-depth market analysis to select target countries with high growth potential. This research concludes that product adaptation and innovation strategies, coupled with careful marketing and strategic distribution cooperation, are the main factors for Kopiko's success in international market expansion. These findings can be a reference for other companies who want to expand their business to the global market

Local wisdom-based character education has a strategic role in forming a generation with integrity, strong personality, and high moral awareness. This study aims to analyze the implementation of local wisdom-based character education in learning and identify effective strategies and obstacles faced in its implementation. Using a qualitative approach, data were collected through interviews, observations, and documentation studies. The results of the study indicate that the integration of local wisdom values ​​in education can increase cultural awareness, strengthen national identity, and form positive characters in students. However, the implementation of local wisdom-based character education still faces challenges, such as lack of understanding of educators, minimal policy support, the influence of globalization, and limited resources. Therefore, synergy is needed between schools, families, communities, and the government so that local wisdom-based character education can run effectively and sustainably.    

This qualitative research aims to investigate the intricate interplay between intellectual capital, human capital, AI integration, and tax incentives concerning company growth. Employing a holistic approach, the study conceptualizes a comprehensive model to understand the dynamic relationships among these variables. Through purposive sampling, data are gathered from a diverse range of companies across industries. Utilizing thematic analysis, the data is systematically scrutinized to unveil patterns and insights. Preliminary findings suggest that intellectual capital and human capital serve as crucial drivers, augmented by the strategic integration of AI and favorable tax incentives. The study contributes to a nuanced understanding of the factors influencing company growth in the contemporary business landscape.

Digitalization of migration administration is a strategic step in increasing the efficiency and transparency of immigration and population management. This research aims to analyze the implementation of digital technology, such as the M-Paspor application, Immigration Management Information System (SIMKIM), and the Sobat Dukcapil platform, as well as the challenges faced in this process. Descriptive qualitative research methods were used by collecting data through literature studies, interviews and digital system observations. The research results show that digitalization has succeeded in speeding up administrative services, increasing the accuracy of biometric verification, and facilitating data integration. However, the main challenges include limited technological infrastructure, gaps in human resource competencies, resistance to change, and security and data privacy risks. The research conclusions emphasize the importance of multi-stakeholder commitment, increased infrastructure capacity, and clear regulations to ensure the sustainability of digital transformation. Digitalization has the potential to optimize public services, as long as it is accompanied by a holistic strategy to overcome technical, social and policy obstacles.

The development of Ketapanrame Tourism Village poses both challenges and opportunities that require comprehensive and sustainable strategies. This article analyzes the implementation of the Pentahelix Method in the context of developing this tourism village. The Local Government (Pemda) plays a crucial role in providing regulations, infrastructure, and financial support. Media serves as a primary tool for promoting the tourism village, with diversified efforts through print and digital media, as well as collaborations with the private sector. The Village Government (Pemdes) holds a strategic position in community empowerment and the development of tourism facilities. Associations, as representatives of the industrial sector, support village development through financial contributions and assistance. In conclusion, the development of Ketapanrame Tourism Village through the Pentahelix Method serves as an example of how cross-sector collaboration can create sustainable tourism growth and have a positive impact on the local community.

Indonesia is one of the developing countries in the Southeast Asia region and is known as a country with abundant natural resources. The results of this natural wealth stretch from Sabang to Merauke which makes Indonesia. Apart from that, based on Indonesia's geographical location, which is flanked by two continents, namely the Asian continent and the Australian continent, and flanked by two oceans, namely the Indian Ocean and the Pacific Ocean, making Indonesia the world's maritime axis. Due to Indonesia's strategic geographical location, it is not surprising that Indonesia is one of the countries visited by many other countries, whether just for traveling or to start various companies. The number of foreign companies established in Indonesia continues to increase. The conditions are certainly beneficial for the country because it can reduce unemployment and increase the amount of state income in the internal and external sectors. One of the internal revenues for the Indonesian state is through taxes.    

This research aims to conduct risk analysis on Micro, Small and Medium Enterprises (MSMEs) with a case study on XYZ MSMEs using the SWOT analysis method. Risk analysis is crucial in identifying internal and external factors that can affect business continuity. By applying the SWOT approach, this research evaluates the strengths, weaknesses, opportunities and threats faced by XYZ MSMEs. By identifying these factors, this research provides a holistic picture of the internal and external conditions of XYZ MSMEs and the risks that may arise. The SWOT method is used as a tool to formulate an effective risk management strategy to increase the competitiveness and resilience of XYZ MSMEs in the market. The results of this analysis can be the basis for more targeted strategic decision making and risk planning in supporting the growth of MSMEs in a dynamic business environment.  

This article aims to describe human nature from the perspective of Islamic educational philosophy in order to gain a comprehensive understanding of human nature. The main sources for this type of qualitative research, called library research, are books, journals and other scientific articles. The collected data was analyzed using content analysis to make it easier for the author to filter the main ideas from various existing sources and narrate them as the focus of the research. The results of this article's research: (1) The terms used to refer to humans in the Koran include al-Insan (refers to humans who have special qualities and potential), al-Basyar (refers to humans as living creatures), and al-Insan (calls humans who have privileges and humans who have potential), al-Basyar (calls humans as living creatures). -Nas (calls humans as social creatures): (2) Characters have different views but are essentially the same regarding the nature of humans, namely humans are creations whose potential is different from other creations of God: (3) Humans are called ahsan al-taqwin , which places humans in a strategic position as servants of Allah and Caliph of Allah. Therefore, humans should try to discover their true nature to realize how great a gift God has given in the form of potential so that humans can optimally carry out their functions in worship and serve Allah SWT.                                                                                

The purpose of this study was to analyze creative marketing strategy using SWOT on MSMEs of sate bandeng Hj. Mariyam. In this study using qualitative data types, and the data sources used are primary data and secondary data. The method used in this study is a SWOT analysis that analyzes strengths, weaknesses, opportunities and threats. From the results of this studystudy was to inform best strategy of creative marketing to get sale increase in sate bandeng Hj. Mariyam.