📅 31 January 2024
DOI: 10.61132/bumi.v2i1.45
Pelatihan Business Model Canvas (BMC) Dalam Peningkatan Profitabilitas Usaha UMKM Di Kota Semarang
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Asosiasi Riset Teknik Elektro dan Informatika Indonesia (ARTEII)
📄 Abstract
Widya Husada University Semarang community service aims to strengthen the ideas, creativity, and business planning of MSMEs business actors in the city of Semarang. This Canvas business model is a company process of creating value and gaining profits from the value created easily, sustainably both long-term and short-term. The business model canvas can be interpreted as a tool to help start-ups or existing business organizations map out their business design model. As well as changing a complicated business into an easy, simple business which is presented in the form of an analysis of one sheet of paper containing a nine-key strategic plan that integrates internal and external business strategies.
🔖 Keywords
#Business Model Canvas; Small Medium Enterprise; Marketing
ℹ️ Informasi Publikasi
Tanggal Publikasi
31 January 2024
Volume / Nomor / Tahun
Volume 2, Nomor 1, Tahun 2024
📝 HOW TO CITE
Sutaat Sutaat; Dyah Purwaningrum, "Pelatihan Business Model Canvas (BMC) Dalam Peningkatan Profitabilitas Usaha UMKM Di Kota Semarang," Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat, vol. 2, no. 1, Jan. 2024.
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