Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten

Lala Lala ; Khorihah Khorihah ; Andi Suhandi ; Mukhamad Riyadh ; Riki Gana Suyatna
Journal of Management and Social Sciences (JIMAS) 📅 2024 Vol 3, No 1 🔗 DOI: 10.55606/jimas.v3i1.1008
Abstract
The purpose of this study was to analyze creative marketing strategy using SWOT on MSMEs of sate bandeng Hj. Mariyam. In this study using qualitative data types, and the data sources used are primary data and secondary data. The method used in this study is a SWOT analysis that analyzes strengths, weaknesses, opportunities and threats. From the results of this studystudy was to inform best strategy of creative marketing to get sale increase in sate bandeng Hj. Mariyam.
Keywords
SWOT; MSMEs; Marketing Creative; strategic
How to Cite

Lala Lala, et al. (2024). Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten . Journal of Management and Social Sciences (JIMAS), 3(1). https://doi.org/10.55606/jimas.v3i1.1008

Lala Lala; Khorihah Khorihah; Andi Suhandi; Mukhamad Riyadh; Riki Gana Suyatna, "Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten ," Journal of Management and Social Sciences (JIMAS), vol. 3, no. 1, 2024.

Lala Lala; Khorihah Khorihah; Andi Suhandi; Mukhamad Riyadh; Riki Gana Suyatna. "Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten ." Journal of Management and Social Sciences (JIMAS), vol. 3, no. 1, 2024.

Lala Lala; Khorihah Khorihah; Andi Suhandi; Mukhamad Riyadh; Riki Gana Suyatna. "Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten ." Journal of Management and Social Sciences (JIMAS) 3, no. 1 (2024).

Lala Lala, et al. (2024) 'Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten ', Journal of Management and Social Sciences (JIMAS), 3(1). doi: 10.55606/jimas.v3i1.1008.

Lala Lala; Khorihah Khorihah; Andi Suhandi; Mukhamad Riyadh; Riki Gana Suyatna. Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten . Journal of Management and Social Sciences (JIMAS). 2024;3(1).

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